Being backed by Yahoo will give Tumblr more street cred in sales pitches. But will it make Tumblr less cool?
Imagine for a second that you could interview a product. How often is it being used? For how long? And where in the house does it live?
The line between broadcast and cable is continuing to disappear. Already cable has managed to snag broadcast-level audiences, produce broadcast-quality shows and, in some cases, command broadcast-style ad rates.
Under pressure, Procter & Gamble, U.S.'s No. 1 ad spender, examines how it measures the impact of its outlay.
Media consumers across the United States are reporting this week that sponsored content is easily the coolest f--king published material anyone could ever read or watch.
Findings from a new study suggest a better, more uniform code for determining whether or not alcohol advertisements are appropriate.
Bakery-cafe chain has no plans yet to expand program outside of St. Louis area.
Companies including Wal-Mart, Gap and Target opted out; retailers cited fear of lawsuits over pact's terms.
Because of scheduling issues, some actors were edited into group scenes in post-production
The U.S. Open tennis tournament will be aired exclusively on ESPN networks beginning with the 2015 tournament.
The cable guys are circling Hulu, potentially to make access require a paid cable subscription.
Disney gave the Brave heroine Merida a makeover, redesigning the character as thinner with a bigger bust and a more revealing dress, People were pissed and turned to the internet to voice their protests--which seems to have worked.
Palestinians in Gaza who crave KFC meals must order from across the border in Egypt, and the food-delivery odyssey involves two taxis, a checkpoint and a smuggling tunnel.
Nicola Carter asks if Abercrombie & Fitch's decision to deliberately exclude fits the theory that brands should be filters.
Media brands and marketers seem oddly powerless to stop Twitter takeovers. But like The Onion's takeover last week, The Financial Times seems to have been tricked into revealing information.
A week after Procter & Gamble announced it would stretch the time it takes to pay agencies to 75 days, packaged-goods giant Mondelez has gone a step further issuing 120-day payment terms.
The campaign, "A Message Only for Children," centers on an outdoor sign that appears different to people of different heights.
CNN's app flashed this reporter an update about a web-celebrity hitchhiker being sought as a murder suspect. Elle's "Glassware" had a fashion suggestion.
Nearly every product and process is now "digital," but marketers still use the word to describe what we do, though it has no real meaning.
Facebook, Twitter and Tumblr are developing apps for Google Glass even though they can't sell ads there.
Myron Ullman lays out a laundry list of changes in his first public comments since returning to lead JC Penney as CEO.
With so many endorsements, it gets confusing. Test your celebrity booze knowledge with this quiz.
Advertising Age brought its Women to Watch franchise to a third continent this week, in a partnership with local licensee MediaCat.
The cable network has picked up two original sitcoms in addition to adding "Modern Family" in syndication. It also plans a "Psych" musical.
Two of the most respected creative agencies in the business were forced to undertake big rounds of layoffs on Thursday.
Takeout pizza and a DVD are a natural fit for many. So Domino's Pizza in Brazil decided to combine the two in a campaign via Artplan Sao Paolo.
Life isn't easy at a new high school... when you're an alien.
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
