More Black Friday Searches but Less Shopping Online
Meanwhile, Foot Traffic to Stores Went Up, but Spending Was Down FULL ARTICLE
How Will Accident Affect Tiger Woods' Blue-Chip Endorsements?
Ensuing Media Storm Could Hurt Deals With Brands Like Gillette, Nike and AT&T FULL ARTICLE
Nascar Should Be Racing to Demonstrate ROI for Sponsors
With Fans, Brands Increasingly Falling Away in Down Economy, League Needs to Justify Marketer Investment FULL ARTICLE
Why Digital Swedes Are Moving Away From Advertising
They're Known for Their Interactive Work, but They Care Little About Ads FULL ARTICLE
This Week's Print Issue
The Future of TV
Who Will Reap the Revenue From Web Convergence Devices? MORE
MediaWorks
Using 'Fuzzy Analytics' to Accurately Measure TV Ad Performance
Viewpoint: Advertisers Don't Have to Sacrifice Tracking for Offline Ads FULL ARTICLE
'Maxim' Magazine Won't Be Forced on the Block
Entrepreneur: Either Sell It to Me, or It Will Be Gone by March FULL ARTICLE
The Media Guy
Life After Oprah: Five Things to Know, and What to Expect
As the Queen of Talk Prepares to Depart for Cable, Clues as to How She'll Fill 24 Hours of Airtime, and More FULL ARTICLE
Digital
Wondering What Not to Do When It Comes to Social Media? Learn From BCS
Don't Treat Facebook, Twitter as Broadcast Tools; Converse With Fans FULL ARTICLE
How 'Modern Warfare 2' Vanquished 'Harry Potter'
Activision Video-Game Blitz Pays Big With $550M Launch FULL ARTICLE
Brands Get a Boost by Opening Up APIs to Outside Developers
From Best Buy to Tesco, Marketers Are Gaining Useful Apps and Services by Making Data Public FULL ARTICLE
DigitalNext
Why Some Brand Taglines Are Better Suited for Interactivity
Examining the Difference Between 'We Try Harder' and 'Just Do It' FULL ARTICLE
CMO Strategy
Why Customer Centricity Is More Than a Marketing Trend
Its Definition Has Implications That Should Reach Deep Into the Marketing Organization FULL ARTICLE
For Dreamworks, Partners Will Bolster 2010 3-D Push
Marketing Head Globe Says Links With Retailers, CPG Core to Media Mix FULL ARTICLE
TalentWorks
10 Signs It's Time to Leave Your Job
The Market May Be Tight, But It's Still a Good Time to Evaluate Your Situation FULL ARTICLE
Small Agency Diary
For Brand Tiger, Silence Isn't Golden
Rumors, Suppositions Can Be as Damaging as Reality FULL ARTICLE
News
NHL Breaks Campaign for Biggest Game of Regular Season
Winter Classic's Dose of Nostalgia Continues to Deliver for League FULL ARTICLE
Brands Prepare for a More Diverse 'General Market'
With Generational Shift Afoot, Ethnic Insights are Standard in Ad Efforts FULL ARTICLE
AmEx Opens Up Data Treasure Trove
Will Offer Transaction Information on its 90M Members to Businesses FULL ARTICLE
Walmart Ups the Ante with Brand Co-op Ads -- In More Ways Than One
Vendor Funds Fatten Titan's Budget by $100M With Genre-Busting Spots FULL ARTICLE
Verizon vs. AT&T: Blistering Battle Raging Over Map
Coverage Fight Is Good News for Shops, Media as Wireless Giants Square Off FULL ARTICLE
Agency News
JetBlue and JWT Parting Ways
Agency Describes Split as Mutual FULL ARTICLE
Pizza Hut Review Down to Martin and Gotham
Interpublic Shops Compete for $200 Million Account FULL ARTICLE
Reckitt Benckiser Consolidates Media Buying with Havas, Publicis Shops
$1.3B Account Includes Powerbrands Such as Lysol, Woolite, Calgon FULL ARTICLE
Global News
Top 100 Global Advertisers Heap Their Spending Abroad
Focused 62% of Budgets Outside U.S. Last Year, With Much Going to China FULL ARTICLE
20 Hit Products From Japan
Eco-Friendly, Healthy, Inexpensive Goods Dominate Annual List From Dentsu FULL ARTICLE
Beiersdorf Gives Makeover to Chinese Hair Care Brand
Slek Campaign by Draftfcb and Carat Features Chinese Actress Kitty Zhang FULL ARTICLE
Madison+Vine: News
New FTC Rules Won't Deter Celebrity Social-Media Endorsements
But Marketers May Not Have a Grasp on Guidelines' Implications FULL ARTICLE
Adages
Tipsy Turkey Brought to You by Georgi Vodka
How Your Thanksgiving Features Are Made FULL ARTICLE
GoodWorks
An Unhappy 25th on World AIDS Day
Disease May Be Gone From Public Service Announcements, but Still a Lethal Killer FULL ARTICLE
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