Latest Ad & Marketing News

Intel Launches Employee-Curated Digital Magazine

Intel Launches Employee-Curated Digital Magazine

It looks like Flipboard, aggregates and posts like Reddit, and presents news like Newsmap. Intel iQ, launching today, is the tech giant's latest content-marketing experiment.

JC Penney Plans Ads to Better Explain Its New Pricing Strategy

JC Penney's marketing is entertaining consumers and building the brand but isn't doing the "hard work" of communicating the new pricing strategy, said CEO Ron Johnson.

Univision Upfront Opens With Sofia and Closes With Shakira

Univision Upfront Opens With Sofia and Closes With Shakira

"I might work somewhere else, but this is where I live," said "Modern Family" star Sofia Vergara, who got her start on the network.

Preview Five New Fox Shows, From 'The Mindy Project' to 'Ben and Kate'

Preview Five New Fox Shows, From 'The Mindy Project' to 'Ben and Kate'

See the trailers for new Fox series including "The Following," a serial-killer drama starring Kevin Bacon that Fox hopes will become "our next '24.'"

See Photos From Fox's Upfront at New York's Beacon Theater

See Photos From Fox's Upfront at New York's Beacon Theater

Zooey Deschanel and Mindy Kaling appeared together, amplifying the adorkability.

GM Cuts Facebook Ad Spending, But Ford Steps on the Gas

GM Cuts Facebook Ad Spending, But Ford Steps on the Gas

The pullout points to Facebook's biggest challenge: Though most consumer brands see the social network as a way to connect with consumers, opinions are mixed on the value of advertising there.

From Around the Web

Thewrap

LAT Shutting Down Sunday Magazine

Citing the downturn in the print industry, LA, Los Angeles Times Magazine will cease production on June 3 in favor of a quarterly.

Picked by Nat Ives
Poynter

New USA Today publisher Kramer's theories about newsroom evolution

New USA Today Publisher Larry Kramer hasn't had a newspaper job since 1991, but he's thought about newspapers ever since.

Picked by Nat Ives
WSJ

GM to Stop Advertising on Facebook

General Motors plans to stop advertising on Facebook after the auto maker's marketing executives determined their paid ads had little impact on consumers, a disappointing development just days ahead of Facebook's expected initial public offering of stock.

Picked by Kunur Patel
NYMag.com

TV is Not TV Anymore

A revolution in how we watch was just the start. Now comes the good stuff.

Picked by Kunur Patel
Fastcompany

New Google+ Study Reveals Minimal Social Activity, Weak User Engagement

Larry Page recently called Google+ the company's "social spine." But a new report from RJ Metrics shows that the average public post there receives less than one +1. Just how weak is this spine?

Picked by Natalie Zmuda
Bloomberg

U.S. Retail Sales Cool After Warm-Weather Spree

Retail sales rose in April at the slowest pace of the year as Americans took a break from a shopping spree induced by unseasonably warm weather and an earlier Easter holiday.

Picked by Natalie Zmuda
Gizmodo

How Yahoo Killed Flickr and Lost the Internet

This is the story of Flickr. And how Yahoo bought it and murdered it and screwed itself out of relevance along the way.

Picked by Jason Del Rey
Wall Street Journal

Facebook and Twitter Postings Cost CFO His Job - WSJ.com

To his Facebook friends and Twitter followers, Gene Morphis was like the rest of the world, using social media to vent about day-to-day frustrations of his job. But Mr. Morphis wasn't like most employees. He happened to be an officer of a public company. On Monday, his musings cost him his job.

Picked by Sheila Dougherty
Wall Street Journal

Macy's to Ship Online Orders From Stores

Interesting look into Macy's response to Amazon. "We've spent the last 153 years building warehouses," said chief stores officer Peter Sachse in an interview. "We just called them stores."

Picked by Abbey Klaassen
Wbrz

Mitchell Guist from History Channel's Swamp People Dies

BELLE RIVER - Deputies in Assumption Parish confirmed that Mitchell Guist from The History Channel's show 'Swamp People' died this morning.

Picked by Ken Wheaton

More From Ad Age

May Is Time to Celebrate Asian-Pacific American Heritage

May Is Time to Celebrate Asian-Pacific American Heritage

What can your company do to learn more about this group's achievements and contributions?

So Long, '30 Rock': We May Never See Your Kind Again

So Long, '30 Rock': We May Never See Your Kind Again

We may never see sitcoms like "30 Rock" and "Community" again after next season, unless we subscribe to Showtime or HBO.

Will Facebook be an Internet Behemoth in 10 Years?

Will Facebook be an Internet Behemoth in 10 Years?

Facebook will need to fight a constant battle if it wants to maintain its dominant position amid ever-shifting consumer preferences and changing technologies.

On Heels of Bank of America Loss, BBDO Wins HP Creative

On Heels of Bank of America Loss, BBDO Wins HP Creative

Agency was already on HP's roster, handling corporate, and printing and imaging work.

Former News Corp. Exec Rebekah Brooks Charged in Phone-Hacking Cover-Up

Former News Corp. Exec Rebekah Brooks Charged in Phone-Hacking Cover-Up

Ms. Brooks, a onetime Rupert Murdoch lieutenant, become the first person charged since the scandal erupted last summer.

Twitter and ESPN Plan Branded Campaigns Around TV Sports

Twitter and ESPN Plan Branded Campaigns Around TV Sports

Twitter wants to cash in on tweets about TV sports by selling custom campaigns around events like the World Series.

How the Upfront Can Become the 'Forefront'

How the Upfront Can Become the 'Forefront'

Recent changes present a rare opportunity to transform what's old into something new again, says Starcom's Mike Rosen in the final episode of "Upfront, I Love You (Now Change)."

Agencies Going After Accenture, Deloitte IT

Consultants have designed IT solutions for global marketers, and agencies are responding by building out IT of their own.

Pernod Ricard Plans New Cuban Rum

Pernod Ricard Plans New Cuban Rum

What sounds like serious advance planning is actually Plan B in a long-running trademark battle over the company's Cuban-made Havana Club brand, which is sold in more than 120 markets.

Groupon Reports Profit as Overseas Growth Boosts Coupon Business

Groupon Reports Profit as Overseas Growth Boosts Coupon Business

The largest daily-deal site reported Q1 profit that topped estimates as marketing costs dropped and it expanded internationally in its second period as a public company.

For Staples, David Shows You How Not to Clean Up Your Office

For Staples, David Shows You How Not to Clean Up Your Office

New agency on the block, Ogilvy & Mather's David nails it with its first work, a Staples spot that makes a case for why you need a tidier office.

Ford Plans to Take 'Go Further' Global

Ford Plans to Take 'Go Further' Global

The concept behind Ford's recent viral hit will be the basis of a global campaign.

With Scott Thompson Out at Yahoo, Former PayPal Colleague Heads for Exit

With Scott Thompson Out at Yahoo, Former PayPal Colleague Heads for Exit

In his short stint at Yahoo, former CEO Scott Thompson flanked himself with a couple of his PayPal allies, including PR head Amanda Pires, who is leaving the company, according to a person familiar with the matter.

The Onion: Honey Nut Cheerios Bee Given Horrifying Backstory

The Onion: Honey Nut Cheerios Bee Given Horrifying Backstory

In The Onion's latest marketing story, BuzzBee is given a childhood of misery as part of a rebranding effort.

What You Missed on 'Mad Men' Last Night: Sno Ball, Manischewitz and Envy

What You Missed on 'Mad Men' Last Night: Sno Ball, Manischewitz and Envy

In which Don and Betty experience asymmetrical jealousies. Plus: Have you seen this real Manischewitz commercial starring Sammy Davis Jr.?

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