Latest Ad & Marketing News

Ice Cube on Coors Light, Burger King and Gay Marriage

Ice Cube on Coors Light, Burger King and Gay Marriage

Ice Cube agrees with Jay-Z: He's cool with gay marriage. "I've had people in my family, myself and a lot of my ancestors have been victims of discrimination. So I don't want to discriminate on nobody," he said.

The Big Problem With 'The Pitch': It Portrays an Outdated Business Model

The Big Problem With 'The Pitch': It Portrays an Outdated Business Model

"The Pitch" can be fun to watch, but it portrays an outdated business model.

People on the Move: Gill Duff Named President-CEO of BBDO, Atlanta

People on the Move: Gill Duff Named President-CEO of BBDO, Atlanta

Also on the move this week are David White, Kimberly Lau, Deborah J. Mignucci, Michael Alex and the management team at Chick-fil-A.

See Previews for Eight New NBC Shows, From 'Revolution' to 'Guys With Kids'

See Previews for Eight New NBC Shows, From 'Revolution' to 'Guys With Kids'

Watch extended trailers for J.J. Abrams' "Revolution," the new Matthew Perry series "Go On," and six more of NBC's bets for the new season.

Skechers Pays $40 Million to Settle Toning Claims

Skechers Pays $40 Million to Settle Toning Claims

David Vladeck, director of the Bureau of Consumer Protection, said the settlement is probably the largest to date in terms of cash paid to consumers.

From Around the Web

NPR

Pizza Delicious Bought An Ad On Facebook. How'd It Do?

What happened when two guys who sell pizza out of a window in New Orleans decided to buy a Facebook ad -- and what it says about the state of social-media advertising.

Picked by Natalie Zmuda
Search Engine Land

Google Launches Knowledge Graph To Provide Answers, Not Just Links

Hinted at for months, Google formally launched its "Knowledge Graph" today. The new technology is being used to provide popular facts about people, places

Picked by Kunur Patel
TechCrunch

Want To Reach Light TV Viewers? Put Ads On YouTube, Says YouTube

I've said it before, and I'll say it again: The children are our future.

Picked by Nat Ives
U.S. News

Nordstrom in Fashion with Social Media, Mobile Tech

Nordstrom taps social media and mobile tech to meet customers where they are.

Picked by Natalie Zmuda
Consumerist

Chiropractor Who Gave Skechers Such A Great Quote Is Also Married To A Skechers Staffer

Among the many pieces of evidence in the FTC's $40 million settlement with Skechers over deceptive advertising for toning sneakers is one claim about a supposed "independent" clinical study.

Picked by Natalie Zmuda
Reuters

Vatican, Benetton settle dispute over pope kiss ad

Italian fashion firm Benetton has agreed to make a donation to a Catholic charity to end a legal dispute with the Vatican over an advertisement that showed Pope Benedict kissing an imam.

Picked by Natalie Zmuda
NYT DealBook

China Flexes Its Regulatory Muscle, Catching Google in Its Grip

Google might have pulled out of China. But China is having the final word on Google's biggest and perhaps most strategic deal to date - its proposed $12.5 billion acquisition of Motorola Mobility.

Picked by Abbey Klaassen
Thewrap

LAT Shutting Down Sunday Magazine

Citing the downturn in the print industry, LA, Los Angeles Times Magazine will cease production on June 3 in favor of a quarterly.

Picked by Nat Ives
Poynter

New USA Today publisher Kramer's theories about newsroom evolution

New USA Today Publisher Larry Kramer hasn't had a newspaper job since 1991, but he's thought about newspapers ever since.

Picked by Nat Ives
WSJ

GM to Stop Advertising on Facebook

General Motors plans to stop advertising on Facebook after the auto maker's marketing executives determined their paid ads had little impact on consumers, a disappointing development just days ahead of Facebook's expected initial public offering of stock.

Picked by Kunur Patel

More From Ad Age

JC Penney Plans Ads to Better Explain Its New Pricing Strategy

JC Penney's marketing is entertaining consumers and building the brand but isn't doing the "hard work" of communicating the new pricing strategy, said CEO Ron Johnson.

Bel Brands Puts Creative Account Into Review

Bel Brands Puts Creative Account Into Review

Chicago-based marketer is looking primarily at shops there. DDB was invited but chose not to participate in the review.

Univision Upfront Opens With Sofia and Closes With Shakira

Univision Upfront Opens With Sofia and Closes With Shakira

"I might work somewhere else, but this is where I live," said "Modern Family" star Sofia Vergara, who got her start on the network.

Preview Five New Fox Shows, From 'The Mindy Project' to 'Ben and Kate'

Preview Five New Fox Shows, From 'The Mindy Project' to 'Ben and Kate'

See the trailers for new Fox series including "The Following," a serial-killer drama starring Kevin Bacon that Fox hopes will become "our next '24.'"

See Photos From Fox's Upfront at New York's Beacon Theater

See Photos From Fox's Upfront at New York's Beacon Theater

Zooey Deschanel and Mindy Kaling appeared together, amplifying the adorkability.

GM Cuts Facebook Ad Spending, But Ford Steps on the Gas

GM Cuts Facebook Ad Spending, But Ford Steps on the Gas

The pullout points to Facebook's biggest challenge: Though most consumer brands see the social network as a way to connect with consumers, opinions are mixed on the value of advertising there.

See Photos From NBC's Upfront at Radio City Music Hall

See Photos From NBC's Upfront at Radio City Music Hall

NBC's upfront presentation to media buyers put some of the network's biggest stars on stage: the revolving chairs from "The Voice."

Watch the Previews for 10 New ABC Shows, '666 Park Avenue' to 'Nashville'

Watch the Previews for 10 New ABC Shows, '666 Park Avenue' to 'Nashville'

Check out extended trailers for shows such as "666 Park Avenue," a multifamily version of "American Horror Story"; and "Nashville," about a fading country star.

Ross Levinsohn Lays Out His Vision for Yahoo (Before He Became CEO)

Ross Levinsohn Lays Out His Vision for Yahoo (Before He Became CEO)

Want to know what Mr. Levinsohn thinks Yahoo should become? He explained it pretty well, in November.

Mark Modesto Joins Ryan Partnership as CEO

Mark Modesto Joins Ryan Partnership as CEO

He's leaving Marc USA to join the shopper-marketing agency. John Immesoete is also leaving Marc to join Ryan as chief creative officer.

'Big Bang' Falls Lower in TV Check-Ins, 'Nikita' Stays Strong

'Big Bang' Falls Lower in TV Check-Ins, 'Nikita' Stays Strong

Failing again to recapture the top spot, "The Big Bang Theory" still trails the much lower-rated "Nikita" and, now, two more series.

Hellmann's Turns Receipt Into Recipe Using the Groceries You Just Bought

Hellmann's Turns Receipt Into Recipe Using the Groceries You Just Bought

Hellmann's and agency Ogilvy Brazil came up with a novel way to encourage consumers to use mayonnaise for more than sandwiches.

ESPN's Upfront Presentation Goes Long on Digital

ESPN's Upfront Presentation Goes Long on Digital

Hey, ESPN, was that an upfront or a NewFront?

ABC Adds to Comedy Stock, Moves 'Revenge' to Sundays

ABC Adds to Comedy Stock, Moves 'Revenge' to Sundays

ABC, once known for a "TGIF" slate that included "Perfect Strangers" and "Full House," said it will revive the Friday night family-comedy lineup.

+Castro Creates a Technological Pachamama Extravaganza for Tropicana

+Castro Creates a Technological Pachamama Extravaganza for Tropicana

To launch Tropicana Twisters, +Castro wows with a point-of-sale project that recognized fruits and spelled out their water content.

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