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P&G Will Merge or Divest More Than Half of Its Brands

P&G Will Merge or Divest More Than Half of Its Brands

Brands on the divestiture list only accounted for around 10% of sales. "Less is more," Lafley says.

79

YouTube Effort Boosts Awareness, But What About Ad Sales?

YouTube Effort Boosts Awareness, But What About Ad Sales?

By Tim Peterson

163

The Story Behind Those Sexy Chinese Peach Butts

The Story Behind Those Sexy Chinese Peach Butts

By Angela Doland

354

How to Create Viral Content: A Crash Course

How to Create Viral Content: A Crash Course

1:00 pm on Aug 1

Customer Service Is Your CMO's Blind Spot

Customer Service Is Your CMO's Blind Spot

11:00 am on Aug 1

Project Worldwide Acquires Los Angeles Shop Pitch

Project Worldwide Acquires Los Angeles Shop Pitch

7:00 am on Aug 1

LinkedIn's Ad Business Rises As Company Reports Robust Growth

LinkedIn's Ad Business Rises As Company Reports Robust Growth

5:43 pm on Jul 31

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Johnson's Baby Turns to Social-Media Transparency to Woo Millennial Moms

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Cheesecake Factory Blasted for Offering Unhealthiest Meal in America

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Remember When Every Brand's Video Strategy Was to Go Viral?

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Samsung Erects 'Living Color' Billboards in Global Galaxy Tab Push

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How to Measure Social Success in Global Organizations

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Shakira's Activia-Sponsored Music Video Vanquishes 'The Force' as Most-Shared Ad

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Creativity

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Opinion

Special Report: Small Agency Conference and Awards

Small Agency Integrated Campaign of the Year, Gold: Heat

Small Agency Integrated Campaign of the Year, Gold: Heat

By Maureen Morrison

6

Ad Age's 2014 Small Agency Awards: See the Winners

Ad Age's 2014 Small Agency Awards: See the Winners

How To Attract Talent to a Small Agency: Video

How To Attract Talent to a Small Agency: Video

How CrossFit Built a Passion Brand

Client Red Flags and Other Takeaways From the Small Agency Conference

Client Red Flags and Other Takeaways From the Small Agency Conference

Everything You Wanted to Know About 'Don't Mess With Texas'

Everything You Wanted to Know About 'Don't Mess With Texas'

Ad Age Creativity

Video Creativity Top 5

Latest Issue

Ad Age's 2014 Small Agency Awards: See the Winners

Ad Age's 2014 Small Agency Awards: See the Winners

293

Small Agency of the Year, Culture, Gold: Roundhouse

Small Agency of the Year, Culture, Gold: Roundhouse

Small Agency of the Year, Southeast, Gold: Bohan

Small Agency of the Year, Southeast, Gold: Bohan

Small Agency Digital Campaign of the Year, Gold: Reactive

Small Agency Digital Campaign of the Year, Gold: Reactive

Small Agency of the Year, 1-10 Employees, Silver: Good Solutions

Small Agency of the Year, 1-10 Employees, Silver: Good Solutions

Small Agency of the Year, 76-150 Employees, Gold: Brooklyn Brothers

Small Agency of the Year, 76-150 Employees, Gold: Brooklyn Brothers

Datacenter

The Nation’s 10 Most-Advertised Brands

What's it cost to make a brand ubiquitous?

Published: July 8, 2013Ranking based on 2012 U.S. measured-media spending from WPP’s Kantar Media

Source: Ad Age’s 100 Leading National Advertisers report

Get more data and intelligence in the Ad Age DataCenter.

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