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Super Bowl Is Most-Watched TV Event Ever
Rash Report

Super Bowl Is Most-Watched TV Event Ever

Rash Report: Saints-Colts Showdown Tops 1983 'M*A*S*H' Series Finale FULL ARTICLE

New Orleans Is a Super Bowl Winner
Super Bowl 2010

New Orleans Is a Super Bowl Winner

Thanks to Saints, City Hopes Positive Media Exposure Will Help Boost Local Economy FULL ARTICLE

Mindshare Picks Up Unilever's North American Media Account
Agency News

Mindshare Picks Up Unilever's North American Media Account

Incumbent Shop Beats Out PHD, Initiative as Part of Marketer's Global Evaluation FULL ARTICLE

To Regain Luster, Oscars Get a Social-Media Makeover
Madison & Vine

To Regain Luster, Oscars Get a Social-Media Makeover

Awards Show Revamps Website, Introduces IPhone App in Attempt to Win Over Younger Viewers FULL ARTICLE

This Week's Print Issue

WWJD? He'd Skip Most of This Year's Super Bowl Ads

This Week's Print Issue

Tim TeBow May Have Stolen the Show With His Ad, but Bob Garfield Thinks Most Marketers Should Have Stayed Home MORE


MediaWorks

Magazines Slow Their Losses at Newsstand

Real Simple, Oprah, Vanity Fair and Others Show Gains FULL ARTICLE

Online Video One Step Closer to TV-Sized Ad Loads

Nielsen Commercial-Ratings Study Will Include Corresponding Views of Commercials on Web FULL ARTICLE


The Media Guy

What Will Happen to Media When All the Billionaires Bail?

And Where's the Next Generation of Richie Riches Willing to Take Losses on Worthy Media Properties? FULL ARTICLE


Digital

Pass or Fail, Pepsi's Refresh Will Be Case for Marketing Textbooks

Rest of Industry Eyeing Bold Social-Media Experiment FULL ARTICLE

Facebook Swaps Banners for Search Deal With Microsoft

Will the Social Network's 400 Million Users Help Boost Bing in Its Battle Against Google? FULL ARTICLE


DigitalNext

Why I Caved, Bought Cable TV, and Gave Up on My 'Hulu Household'

A Noble Digital Experiment Grinds to a Halt FULL ARTICLE


CMO Strategy

The CMO Interview

American Family Insurance Grows Its Family With Trust

VP-Marketing Lisa Bacus Saw Opportunity in Telling Brand-Driven Stories to Stand Apart FULL ARTICLE


TalentWorks

Would Your Manager Walk a Mile in Your Moccasins?

Six Ways to Enlighten Your Boss About the Value You Bring Your Company FULL ARTICLE


Small Agency Diary

Super Bowl Commercials Going the Way of the Dodo

Good Ad Ideas Increasingly Rare in Game FULL ARTICLE


The Big Tent

Vanity Fair's White Issue

Hollywood's Future Is More Dynamic Than This FULL ARTICLE


Special Report: Super Bowl 2010

Watch All the Super Bowl XLIV Spots

From Google's Parisian Love to Audi's Green Police to Charles Barkley's Taco Bell Rap, They're All Here FULL ARTICLE

Why the Super Bowl Doesn't Loom So Large Any More

Still the Biggest Thing Going, but Big Brands and Imagination Are Lacking FULL ARTICLE

Let the Analysis Begin: Weighing in on Super Bowl Ads

From Ad Agencies to Ad Critics, Here's the Buzz Surrounding This Year's Spots FULL ARTICLE

Behind the Scenes of Bridgestone's Super Bowl Spots

Halftime Sponsor Has Come a Long Way From Its 2008 Debut FULL ARTICLE


News

In Age of Friending, Consumers Trust Their Friends Less

Edelman Study Shows That Only 25% of People Find Peers Credible, Flying in Face of Social-Media Wisdom FULL ARTICLE

Burger King's 'Superfan' Might Just Be Your Grandma

Amid Slipping Sales, Fast Feeder Is Now Courting Women, 'Twlight' Groupies After Laser-Like Focus on Young Men FULL ARTICLE

Corona Rethinks Its Vacation in a Bottle

After Three Years of Declines, Import Turns to Humor and Takes a Step Away From the Beach FULL ARTICLE

Behind Kraft's Marketing Makeover: From New Ad Agencies to New Attitude

One of America's Oldest and Most Traditional Marketers Is Working to Update Its Packaging, Advertising FULL ARTICLE


Agency News

Why Indie Boutique Toy's Story Came to a Surprise End

Small-Agency Executives Share Advice on How They Survive Their Day-to-Day Challenges FULL ARTICLE

TBWA Anoints a Chief Compensation Officer

Promotion of Neal Grossman to Newly Created Position a Sign of Growing Discontent Between Agencies, Procurement FULL ARTICLE


Global News

Budweiser Turns 'Big Brother' for World Cup

Brewer's Bid for Global Attention Includes Branded Reality Show FULL ARTICLE


GoodWorks

Drawing on the Pencil Project

Ogilvy Exec Helps Sixth Graders Develop Skills, Confidence Through Ad Efforts FULL ARTICLE



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