GM announced at Cannes it will return to Academy Awards telecast with contest judged by Spike Lee, Linus Karlsson, others.
Turner Broadcasting is kicking off its startup accelerator's summer program by investing $20,000 in each of five companies.
Millennial released nine new mobile video ad products amid projections it will lose market share.
The Coalition for Innovative Media Measurement aims to ensure that video viewing numbers provided by publishers are standard and validated.
BuzzFeed reporter Michael Hastings was killed in a car crash at age 33, the company said.
Starbucks Corp. is making it easier for customers to count calories.
Search giant asking secretive court to let the company reveal the number of government data requests.
When Yahoo's billion dollar Tumblr pickup was nothing more than coquettish tech talk, we wondered if a new owner would start enforcing the site's own rules. It looks like it's starting. Slowly.
Police are looking into reports that Charles Saatchi gripped Nigella Lawson, his wife and a well-known TV chef, by the throat during an argument at a restaurant.
Mike McConnell, who once led the National Security Agency, is now the chief architect of Booz Allen's cyberstrategy -- and among the executives facing tough questions after a data leak.
With half the week’s 16 Cannes contests decided, IBM is only the second big marketer to win a Grand Prix.
The big winner of "The Voice" may be country music, which drew $1 billion in sales last year and is attracting advertisers.
AOL is expanding the focus of its Makers showcase for high-profile women to include women still rising in business.
The outdoor giant is painting a Cannes mural with tweets about creativity.
See video of Mars Chief Marketing Officer Bruce McColl at Cannes sharing his thoughts on what drives his company's best work.
Milkshake maker F'real has 10,000 locations but unaided awareness of just 1%. Here's how it's tackling the problem.
"The advice I give is you have to recognize an opportunity, and then if it feels right, if it feels good in your stomach, just jump," Ms. Lazarus said.
See video with Scott Donaton, the new global chief content officer at Universal McCann, on the evolution of branded content.
By acquiring ExactTarget, Salesforce just entered an escalating battle for control of the marketing stack.
Often bots and botnets can be used for nefarious purposes, such as click fraud, spreading viruses, or enabling fake ad impressions.
Entertainment ticket search engine SeatGeek thinks its data could be a better signal, and aims to help State Farm spot the next up-and-coming band.
The social network's sales chief talks about mobile growth and the company's step away from its positioning around social ads.