Nickelodeon and Group M Close to Upfront Deal
$300 Million Pact Would Include Kids and Adult Brands FULL ARTICLE
WPP Settles on Name for Dell Shop: Synarchy Worldwide
Finally Finds Moniker for 'Project DaVinci' but Still Needs CEO FULL ARTICLE
What Accountants Can Teach You About Using Social Media
H&R Block Cast a Wide Net With a Campaign That Included Profiles, Videos, Twitter and Widgets FULL ARTICLE
Amstel Light Now Proudly Dutch and 'Dam Good'
Richards Group Campaign Highlights Brand's Links to Hard-Partying Amsterdam FULL ARTICLE
This Week's Print Issue
Upfront May Be a Downer
Credit Crisis, Focus on Accountability Likely to Restrain Spending MORE
MediaWorks
Turner Offers to Place Ads Next to Relevant Content
Also Introduces Slate That Includes 'Truth in Advertising' FULL ARTICLE
CBS Builds Another Comedy Night on Wednesdays
'New Adventures of Old Christine' to Anchor Lineup of Midweek Sitcoms FULL ARTICLE
CW Fills Schedule With the Rich and Pretty
Aims to Attract Young Women With '90210' Remake, 'Filthy Rich' FULL ARTICLE
Digital
Where the Digitally Savvy Things Are
And No, Silicon Valley Doesn't Top the List of Cities With These Types of Consumers FULL ARTICLE
Coming Soon: A Web-Wide Social Network?
Moves by Google, Facebook and MySpace Point to Crumbling Walls in the Social-Media Space FULL ARTICLE
Hogshead On
Sacrifice Many for the Sake of One Brilliant Idea
Six Tips to Help Develop the Right One FULL ARTICLE
CMO Strategy
Lee Jeans' Cahill Keeps the Conversation Going
She's Leading the Traditional Denim Brand's Foray Into Nontraditional Media FULL ARTICLE
If You Want Better Work, Try to Be a Better Client
Marketers Need to Recognize Their Shortcomings and How Their Actions Impede Agencies' Ability to Deliver the Best Results FULL ARTICLE
Small Agency Diary
Who Are You?
A Better Way to Project Your Agency Brand FULL ARTICLE
News
Burger King Seeks Loyal Subjects
TV Campaign by TMP Worldwide Aims to Lure Job Seekers, not Hungry Masses FULL ARTICLE
CMO Makes Abrupt Exit at Domino's
Chain's President Will Fill Post During Search for Calwell's Replacement FULL ARTICLE
Cadillac Marketing Director Vanzura Leaving GM
Moving to Boston for Family Reasons, Says She Has No New Career Plans FULL ARTICLE
Sampling: The New Mass Medium
Tactic Has Won Over Likes of Starbucks, McD's and Morphs Into Big 'Event' FULL ARTICLE
Agency News
Michelin Puts U.S. Creative and Digital Accounts Into Review
Incumbent Campbell-Ewald Previously Lost Tire Maker's Planning Account FULL ARTICLE
Euro RSCG Picks Up Chivas Regal Global Account
Incumbent TBWA Had Pernod Richard's Whisky Brand for 14 Years FULL ARTICLE
Grogan Leaving Berlin Cameron
After 27 Years in Industry, Says He May Exit for Good FULL ARTICLE
Madison+Vine: News
Forever Chasing Its Action Demo, Mountain Dew Rolls Out Street-Skating Film
Brand Is Largely Unseen in Documentary About New York Scene FULL ARTICLE
Adages
One Freak of an Awards Show in Coney Island
The Wrath of Cannes Promises Big Ideas, Clean Bathrooms FULL ARTICLE
The Big Tent
Bare Breasts Don't Offend Brazilians; American Cachaca Does
Also: Sometimes It's OK to Use Sex to Sell Booze FULL ARTICLE
Songs For Soap
Once Again, They Might Be Giants Does It for DD
New Spots Are Reminders for Free Iced Coffee Day This Week FULL ARTICLE
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