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In Major Coup, Carat Gets Gillette's North American Communications Planning

Spending for the Men's Grooming Business Estimated at More Than $300 Million; SMG Retains Buying FULL ARTICLE

After Taking U.S. Bailout, Chrysler Hires Italian Agency

After Taking U.S. Bailout, Chrysler Hires Italian Agency

Armando Testa Refashions Lancia Spot for 300 Sedan; Meanwhile, BBDO Staffers Will Be Out of Work Next Month FULL ARTICLE

Online Ad Industry: Advertising Is 'Creepy'

Online Ad Industry: Advertising Is 'Creepy'

PSAs Play on Scary Vintage Imagery to Convince Otherwise FULL ARTICLE

Meet Goodby and Wieden's Favorite Mexican Agency
Global News

Meet Goodby and Wieden's Favorite Mexican Agency

Saltillo-Based Grupo W's Portfolio Contains Awarded Work for Sprint, Unilever, Coke FULL ARTICLE

This Week's Print Issue

The Future of TV

This Week's Print Issue

Who Will Reap the Revenue From Web Convergence Devices? MORE


MediaWorks

The Show That Won't Die (Even Though It Already Did)

Media Reviews for Media People: 'Scrubs' FULL ARTICLE

The Last Page

A Guide to Magazines That Have Ceased Publication FULL ARTICLE


The Media Guy

FX's Insanely Offensive Sitcom Gets in the Holiday Spirit

Day 3 of Dumenco's 12 Days of Holiday Giveaways FULL ARTICLE


Digital

Kraft Updates Its Popular Mobile App

Promotes iFood Assistant 2.0 With Free Version for iPhone, Blackberry FULL ARTICLE

IRI-Led Consortium Aims to Tie Digital Ad Spending to Purchases

Initiative Promises Deeper Insights Than Traditional Media-Mix Models FULL ARTICLE


DigitalNext

Ikea Turns Its Catalog Into a Mobile App

Marketer Wants Feedback: Users Ask for GPS, Commerce, Menus FULL ARTICLE

Art Home Gives a Real-Life Branded Experience Digital Legs

Electrolux, Corian, Vitamin Water and Moet & Chandon Part of Action in Paris FULL ARTICLE


CMO Strategy

CEOs, How to Take Responsibility for Marketing Effectiveness

Five Easy Things a Chief Executive Can Do to Get Greater Results FULL ARTICLE


TalentWorks

Despite the Unemployment Rate, Marketing Job-Site Monster Is No Simple Task

Five Questions for CMO Ted Gilvar FULL ARTICLE


Small Agency Diary

It's Not a Pink Slip; It's a Blank Sheet of Paper

Movie About Laid-off Agency People Premiers in Boston FULL ARTICLE


GenNext

Beat OCD (Obsessive Compulsive Design)

Jeanette Guardiola

Updating Your Portfolio Should Be a Necessary, But Not Overwhelming, Task FULL ARTICLE


Book Reviews

'Futurist' Author Returns to Share His Adman Past

Adland

Cindy Gallop Gives 'Adland' Three Martinis, Up FULL ARTICLE


News

Enfamil Maker Loses False-Advertising Suit Against PBM

Federal Court Orders Mead Johnson to Pay $13.5 Million in Damages to Private-Label Baby Formula Competitor FULL ARTICLE

AT&T, Verizon Call Truce in Lawsuit Battle Over Ad Claims

Both Companies Drop Suits; No Word on Continuance of War Between Mobile Carriers FULL ARTICLE

Pizza Hut's Bob Kraut Leaves Company

Marketing Exec Championed Digital, Social-Media Pushes FULL ARTICLE

GM Chief Fritz Henderson Steps Down

Chairman Ed Whitacre to Fill Post on Interim Basis Following Abrupt Departure FULL ARTICLE

More Black Friday Searches but Less Browsing Online

Meanwhile, Foot Traffic to Stores Went Up, but Spending Was Down FULL ARTICLE


Agency News

Ad Industry Vets Try Again With Latest Agency Venture

Mauro Alencar, Geoff Edwards, Jeremy Brown Re-emerge With Dojo and New Backing Partner FULL ARTICLE

Ninety Out in Latest Round of Ogilvy Cuts

Agency Is Being 'Cautious' in Response to Recession, Client Guidance FULL ARTICLE

New Leadership Atop Chevy's Longtime Shop Campbell-Ewald

Soon-to-Be-Chief Ludwig to Continue Agency's New-Business Push While Defending Work for GM FULL ARTICLE


Global News

Top 100 Global Advertisers Heap Their Spending Abroad

Focused 62% of Budgets Outside U.S. Last Year, With Much Going to China FULL ARTICLE

20 Hit Products From Japan

Eco-Friendly, Healthy, Inexpensive Goods Dominate Annual List From Dentsu FULL ARTICLE

Beiersdorf Gives Makeover to Chinese Hair Care Brand

Slek Campaign by Draftfcb and Carat Features Chinese Actress Kitty Zhang FULL ARTICLE


Madison+Vine: News

New FTC Rules Won't Deter Celebrity Social-Media Endorsements

But Marketers May Not Have a Grasp on Guidelines' Implications FULL ARTICLE


Adages

Oreos, Snickers Campaign Among Winners of Crapvertising Awards

Utah Agency Not Afraid to Call Out Bad Campaigns FULL ARTICLE


GoodWorks

SMZ Dresses Up Toys to Help Detroit Kids

Staffers Volunteer to Outfit Dolls, Bears for Goodfellows Campaign FULL ARTICLE



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