More from Ad Age:
Creativity
Ad Age China
Bookstore
Jobs
Ad Age On Campus
Sign up for E-mail Newsletters

In Holiday Retail Sales, the Best Ad Doesn't Always Win

New Survey Says Favorite TV Campaigns Have Limited Influence on Consumer Spending FULL ARTICLE

Madison & Vine

Entertainment PR Giants BNC, PMK to Merge Operations

Combined Client Roster Could Create More Sponsorship, Marketing Opportunities for Blue-Chip Brands and Top Talent FULL ARTICLE

The Most Time-Shifted Shows of the Fall Season

The Most Time-Shifted Shows of the Fall Season

11 TV Programs Regularly Watched Up to Seven Days Later FULL ARTICLE

Five Agencies to Pitch for Ikea's Integrated Account

Incumbent Deutsch to Defend Against Berlin Cameron, Euro, Kaplan Thaler and Ogilvy FULL ARTICLE

This Week's Print Issue

2009 Book of Tens

This Week's Print Issue

Plus Ad Age's Best of the Decade MORE


MediaWorks

The Last Page

A Guide to Magazines That Have Ceased Publication FULL ARTICLE

Golden Ratings, but Golden Globe Snub for 'Big Bang Theory'

Rash Report: Golden Globe Nomination Leader 'Glee' Carries Influence Even While on Hiatus FULL ARTICLE


The Media Guy

The Most Awesome TV-Show Box Set of the Year

Day 6 of Dumenco's 12 Days of Holiday Giveaways FULL ARTICLE


Digital

What Google Wants With Its Own Phone: Control

Search Giant's Move Is An Attempt to Pry Open the Mobile Ecosystem FULL ARTICLE

Despite Numbers, Package-Goods Players Are Ramping Up Online Spend

P&G Digital Agencies Increase Headcount While Unilever Gets Ready to Name Its First Roster FULL ARTICLE


DigitalNext

The Future of Geo-tagged Marketing, Now

The Location Equation: How a New Breed of Services Like Foursquare, SimpleGeo Are Changing Mobile FULL ARTICLE

Two Questions Every Marketer Should Ask Its Social-Media Agency

B.L. Ochman

Ignore Them At Your Peril FULL ARTICLE


CMO Strategy

How Stihl Fulfilled Brand Promise of Superior Product, Customer Service

Chainsaw Marketer Aligned With Retail Partners, Spokesmen, Media That Complement Core Messaging FULL ARTICLE


TalentWorks

Your Resume Should Tell the Story of Your Career

For Long-Term Success, Build Up Accomplishments Before Changing Jobs -- and Don't Move for Money or Titles FULL ARTICLE


Small Agency Diary

Don't Make My Mom Your Marketing Director

Tom Denari

Study What Consumers Do, Not What They Say FULL ARTICLE


News

Gatorade Planning Another Facelift, New Products in 2010

After Volume Declines in 2009, PepsiCo Brand to Roll Out Athlete-Focused Prime, Recover Beverages Next Year FULL ARTICLE

Nielsen, Catalina Launch Service to Measure Sales Impact of Media Buys

Partnership Combines TV and Online Audience Data With Loyalty Card Purchase Numbers FULL ARTICLE

Accenture Drops Tiger Woods

Tiger Woods

Marketer Is First Sponsor to Drop Golfer in Wake of Sex Scandal FULL ARTICLE

With Tiger Woods 'Taking a Break' From Golf, Where Does That Leave Sponsors?

Nike, AT&T and Accenture Stick With Him -- for Now -- and Some Quietly Make Adjustments FULL ARTICLE


Agency News

QVC Hires Zimmerman for Social Media, Digital Work

Without Review, Home-Shopping Cable Network Hires Agency to Reach Consumers on Twitter, Facebook FULL ARTICLE

Chrysler Puts Interactive, Social-Media Duties up for Review

Incumbent Organic Will Defend One of Omnicom's Remaining Bits of Business With Automaker FULL ARTICLE

HP in Search of Agency for Branding Project

Looks Beyond Lead Shop Goodby for Assignment to Give Company a Unified Voice FULL ARTICLE


Global News

Modernista Closes Amsterdam Office

Loss of GM Business Ends Indie Shop's 3-Year-Old Outpost FULL ARTICLE

Burger King's Subservient Shower Girl Hits U.K.

New Website Featuring Bikini-Clad Babe Aims to Sell Breakfast to British Men FULL ARTICLE


Madison+Vine: Case Study

How American Airlines Got a Free Ride in 'Up in the Air'

Airline, Hilton Hotels Trade Production Savings for Product Integrations in George Clooney's Latest Movie FULL ARTICLE


Adages

Tiger Bite: Risk-Management Firm Fails to See Risks in Investment

Accenture Offers Lesson in Not Diversifying One's Portfolio FULL ARTICLE

Famous Amos Can't Capitalize on His Fame

Trying to Establish New Cookie Line Without the Old Brand Name FULL ARTICLE


GoodWorks

Yahoo Asks: You In?

Campaign Urges People to Pay Forward Random Acts of Kindness FULL ARTICLE



Advertising Age: Your Online Source for Marketing and Media News