Beats by Dr. Dre is licensing the recycling brand Ekocycle from Coca-Cola.
SS+K created this uplifting spot by FWD.us, the foundation started by Mark Zuckerberg, Jack Dorsey, Bill Gates and other tech giants supporting causes critical to America's growth and competitiveness.
The change represents a global consolidation of sorts because the brewer works with the BBDO network overseas.
One was a sophisticated film effort, the other, a print/design campaign. But both were amplified by the power of social media.
Amazon's Facebook feed was there to remind everyone they can remember the late actor by purchasing DVD collections of The Sopranos.
Microsoft is making a major U-turn today.
BUST Magazine, the magazine for women with something to get off their chests. Rocking your world since 1993. With an attitude that is fierce, funny, and proud to be female, BUST provides and uncensored view of the female experience. BUST tells the truth about women's lives and provides a female perspective on pop culture.
It didn't matter that Madonna and Adrien Brody wore clothes with his art. Jon Gosselin became synonymous with Ed Hardy.
Feedly is no longer relying on Google Reader's backend, and on Wednesday it announced a much-requested web-only version and a bunch of new apps.
Major news stories increasingly find their own digital path, and no one feels the need to work with the traditional power players to make it happen.
BuzzFeed reporter Michael Hastings was killed in a car crash at age 33, the company said.
Starbucks Corp. is making it easier for customers to count calories.
Search giant asking secretive court to let the company reveal the number of government data requests.
When Yahoo's billion dollar Tumblr pickup was nothing more than coquettish tech talk, we wondered if a new owner would start enforcing the site's own rules. It looks like it's starting. Slowly.
Target is treating its largest cause campaign to date like one of its popular designer collaborations.
Don Scales, president and CEO of iCrossing, is stepping down from his role; Brian Powley will succeed.
Mike Parker, global chief digital officer at McCann, explains what it was like judging Cannes' newest award.
Creativity is only more important in an increasingly cluttered world, Unilever CMO Keith Weed says in this video from Cannes.
Ad Age is out in force at the Cannes Lions International Festival of Creativity, hosting a cocktail party on the yacht chartered by Vibrant Media and a brunch panel with AOL.
The deal will kick off with MTV's Video Music Awards on Aug. 25, when the network will tweet video highlights with pre-roll ads.
Brands are getting drunk on opportunities like rapid-response tweeting instead of getting drunk on the ideas themselves.
Apple hasn't yet gone into the TV business, but it will soon be selling video ads on televisions.
As the creativity community gathers at Cannes Lions, the industry continues to experience the data-driven metamorphosis of marketing.
Turner Broadcasting is kicking off its startup accelerator's summer program by investing $20,000 in each of five companies.
Millennial released nine new mobile video ad products amid projections it will lose market share.
The Coalition for Innovative Media Measurement aims to ensure that video viewing numbers provided by publishers are standard and validated.
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
