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Digital
Facebook's $38 IPO at End of First Day of Trading Worth ... $38
Facebook hovered near the initial public offering price in its trading debut, following a record IPO.
MediaWorks
Days After Quitting Facebook Ads, GM Swears Off the Super Bowl
Is General Motors making a point or acting under new pressures?
MediaWorks \ Trending Topics
Top 10 Twitter Trends of the Week: 'Little Monsters' Multiply and Pop Grips the Chart
Pop stars command the five largest followings on Twitter, so a pop-heavy list of trends should be no surprise this week -- or any week.
Agency News
DraftFCB Wins SeaWorld Account
With summer vacation is on the horizon, DraftFCB's New York office has picked up agency-of-record duties for SeaWorld Parks & Entertainment, which operates SeaWorld and Busch Gardens.
Digital
Yahoo Taps Mollie Spilman as New Chief Marketing Officer
Yahoo interim CEO Ross Levinsohn reorganized the management team of the struggling web portal after taking the helm earlier this week, naming Mollie Spilman as chief marketing officer.
Agency News
Mediabrands Spinoff Network Will Be Called BPN
Plans for a third agency network at Mediabrands are finally firming up. The new unit will sit under the Orion Trading Unit and handle conflict business.
From Around the Web
Wsj
GM Bows Out of Super Bowl
General Motors has decided it won't advertise in the next Super Bowl, a surprising reversal of strategy that comes as the auto maker overhauls its global marketing operations.
Picked by Nat Ives
Fastcompany
Free Stuff! Finally, A Deals Site That Doesn't Suck
More business-friendly than Groupon, and more respectful of user data than Facebook, Merchant Exchange is a one-stop shop for rewards programs. It'll save you money without creeping you out.
Picked by Natalie Zmuda
Fastcompany
Proof That Pinterest Drives Sales, And Its Fans Spend Big
Pinterest users not only buy the products they pin, but spend more on average than their Facebook counterparts, according to new data from Shopify.
Picked by Natalie Zmuda
Reuters
GM ad move followed failed Facebook pitch
Facebook may only have itself to blame for why General Motors rained on its IPO parade this week.
Picked by Michael Learmonth
Internetretailer
E-commerce sales jump 15% in Q1
It is the first time e-commerce sales have topped $50 billion outside of the fourth quarter.
Picked by Natalie Zmuda
MagNet
Time, Newsweek Covers Win on Newsstands
They can't beat last year's Bin Laden covers, but they're selling better than average.
Picked by Nat Ives
Omaha
Warren Buffett to buy 63 newspapers
Berkshire Hathaway is expected to use the $142 million purchase to create a new division, BH Media Group.
Picked by Ken Wheaton
DealBook
Facebook Raises $16 Billion in I.P.O.
The initial public offering, priced at $38 a share, values Facebook at $104 billion, putting the social networking company on par with McDonald's, Citigroup and Amazon.com.
Picked by Michael Learmonth
Splitsider
10 Promising Pilots the Networks Didn't Pick Up This Year
Why did ABC pass on something called "Awesometown"?
Picked by Nat Ives
Funny or Die
Introducing Funny or Die's Magazine: The Occasional
Funny or Die says Funny or Die's new iPad magazine is the best thing ever on the iPad.
Picked by Nat Ives
More From Ad Age
Digital
Amazon to Sell Ads on Kindle Fire Welcome Screen -- If You Have $600K
The Kindle Fire is Amazon.com's best-selling product, the company said in its first-quarter-earnings release. And it's being treated that way by the Amazon ad sales team.
columns \ Adages
A Look Back at Donna Summer's Long Commercial Career
The dance-music diva's megahits did more than flood dance floors and top the charts; Ms. Summer's songs were used in plenty of commercials, well after disco's peak in the 1970s and 1980s.
Digital
Brands on Facebook: Advertising Is Optional
One in five clicks in the U.S. happens on Facebook, and most brands maintain a presence there and carefully cultivate their fan base. But do they need to advertise as well?
MediaWorks \ Special Report: TV Upfront
USA Fills Pipeline With Comedies and Reality Shows
USA Network wants to diversify a slate currently dominated by "blue-skies" dramas such as "Royal Pains," the series about a doctor in the Hamptons.
MediaWorks
Why Low Ratings Won't Stop AMC From Showing Every Episode of 'The Pitch'
Poor viewership has sparked coverage calling the show a "disaster" perhaps headed for a "premature end." But don't expect AMC to pull it early.
blogs \ DigitalNext
GM Doesn't Have a Facebook Problem, It Has a Brand Loyalty Problem
Rather than focus on selling cars on Facebook, the brand should have looked at how to connect with its best advocates to influence purchase behavior across the social graph.
Digital \ The Viral Video Chart
Olympics Campaigns Go Big on the Viral Video Chart
The summer Olympics have hit the Viral Video Chart in a big way this week, in videos from some of the largest global marketers, according to data provided by Visible Measures.
CMO Strategy
Starbucks Promotes Young-Scrivner to President of Canada
Starbucks upped Global CMO Annie Young-Scrivner to president of Canada, its second-largest market after the U.S.
MediaWorks \ Special Report: TV Upfront
CW to Bid Farewell to 'Gossip Girl' After Prime-Time Shake Up
The new fall slate includes more action-themed programming that could appeal to a broader swath of viewers.
blogs \ DigitalNext
How Walmart Is Localizing Its Stores With Facebook
A social-local strategy lets retailers capitalize on consumer use of new media, at the store level.
Agency News
Lee Doyle Joins Mindshare, Stays in Group M Family
Nearly eight months after stepping down as North America CEO of WPP's MEC, Lee Doyle has joined sibling agency Mindshare in the newly created role of president-client development in North America.
MediaWorks \ Special Report: TV Upfront
Watch Trailers for All Four New Fall Series on CBS
CBS only thinks it needs four new series this fall, including a modern retelling of "Sherlock Holmes" co-starring Lucy Liu as Watson.
MediaWorks \ Special Report: TV Upfront
TNT Fields Its Biggest Original Lineup Yet
TNT will run nine original series this summer, including its revival of "Dallas," the biggest slate of original programming in the network's history.
News \ Creativity Pick of the Day
Your Charity Will Determine What Film You Watch, in 3-D Cinema Campaign for Pedigree
See Colenso BBDO's innovative, interactive way to drum up public interest in New Zealand's Pedigree Adoption Drive.
News
Ice Cube on Coors Light, Burger King and Gay Marriage
Ice Cube agrees with Jay-Z: He's cool with gay marriage. "I've had people in my family, myself and a lot of my ancestors have been victims of discrimination. So I don't want to discriminate on nobody," he said.
Special Report: Best Places to Work 2012
Allen & Gerritsen Tops Ad Age's Best Places to Work List
What's better than topping Ad Age's Best Places to Work list? Easy: topping it two years in a row. 
Mr Youth Is No. 2 on Ad Age's Best Places to Work List
This is Mr Youth's second year on Ad Age's Best Places to Work list, and a culture where people are close to the work has contributed to that accomplishment. Tris3ct Is No. 3 on Ad Age's Best Places to Work List
Independent Tris3ct has been growing more than 50% for three consecutive years, not only in headcount but also in new business.
Big Spaceship Is No. 4 on Ad Age's Best Places to Work List
The staff enjoys revenue sharing for revenue-generating intellectual property, as well as outings to local bars and sporting events.
Eric Mower & Associates Is No. 5 on Ad Age's Best Places to Work List
Collaboration is everything at Syracuse, N.Y.-based Eric Mower & Associates. It can be seen throughout the agency's infrastructure, employee orientation and strategic approach.
Red Door Interactive Is No. 6 on Ad Age's Best Places to Work List
In a loft with views of downtown San Diego, the Padres' ballpark and the bay, employees at Red Door Interactive operate under tenets like "share," "exceed" and "100% jerk-free."
Special Report: Agency A-List
CMO Strategy
Special Report: Hottest Global Brands
Special Report: Marketer A-List
Special Reports
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ANA Annual Meeting
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Digital Conference
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4A's Conference
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Digital A-List
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Super Bowl
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Agency A-List 2010
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America's Hottest Brands 2010
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Marketer of the Year 2010
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Media Vanguard Awards 2010
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Magazine A-List 2010
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Women to Watch 2010
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Media Mavens 2010
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Digital Marketing Guide
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