Bob McDonald is stepping down as CEO of P&G after less than four years in the role, during which he saw the company lose ground to key rivals and weathered heavy investor criticism.
A year ago, A.G. Lafley reflected on his time and success at Procter & Gamble Co. Watch the video interview.
The move spells the end of JWT's 40-year relationship with Cadbury brands, which joined the Mondelez portfolio back in 2009.
Google took 47% of total U.S. digital ad spending in the first quarter of this year, according to IDC.
Almost every returning show on network TV had fewer viewers than the prior year.
America's 100 million cable and satellite subscribers are forced to pay ever-higher bills for a growing number of channels they do not watch. The American people are being ripped off.
Privately, the kvetching about Snow Fall among "media people" has been pretty intense. Each time this topic comes up around journalism profs or reporters, there's a huge amount of eye-rolling.
'Derek' stars Gervais as a naive man who works in a nursing home.
The suit centers on a commercial for the recently launched Facebook Home for Android phones. It asserts that the ad used music copied from 'Under the Influence,' a track on the 'The Marshall Mathers LP.'
From the blog The Exchange: The flap over Apple's (AAPL) corporate tax strategy might seem like a snoozer, until you consider who makes up the difference for Apple's shrunken tax payments. That would be you, dear taxpayer. Apple is in the crosshairs as Congressional investigators … Continue reading '
The Major League Soccer team will be known as the New York City Football Club and it expects to begin competing in 2015, the league said on Tuesday.
The retail chain is testing a Netflix-like movie streaming service with its own employees.
Senate investigators accuse Apple of wiring together a complicated system to shield billions of dollars in international profits from both U.S. and foreign tax collectors.
Yahoo says it acquired 300 million new users yesterday. But, for now, the number advertisers care about will be much smaller.
What growing patent litigation means to the marketing world, according to Brian Heidelberger, partner at Winston & Strawn.
.jpg?1369240067 "Indie Shop Mother Plots Expansion to Brazil")
Independent agency Mother is planning to open its fourth office in Brazil next year and has asked creative Gustavo Sousa to lead the charge.
Don Draper merged his agency to get a better shot at a major car account. Are the odds for small agencies any different in the digital era?
The Interpublic shop shifts focus from Irvine to a new L.A. outpost to attract talent for Taco Bell and lure new clients.
Thanks to the new show "Model Employee" on VH1, a creative learns what it's like to be on the side of the camera.
Bloomberg Businessweek is trying to get millennials to move out of their parent's houses and land a job.
Viewers may be latching onto familiar names at this point -- like "Robin Williams." That's exactly as networks intended.
What happens when you put 600 sweets marketers in a room with retail buyers? Everything from Farts Candy to a tennis-ball shaped candy from Maria Sharapova.
As G4 becomes Esquire and Speed becomes Fox Sports 1, cable companies are getting saddled with channels they didn't order -- and unsure they can afford future fee increases.
Walmart has hired Dan Bartlett, the head of public-relations firm Hill & Knowlton's U.S. unit, as exec VP-corporate affairs.
"How many times have Wall Street guys come in and said 'You know, if you charge five bucks for TV, you'd make a lot of money'?" JetBlue's Marty St. George said in this video interview.
Kellogg School of Management has launched a new program to educate current and prospective chief marketers.
The 'Lead Generation Card' includes a button that with one click allows the user to provide their name, email address and Twitter handle to an advertiser.
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
