Tiger Woods' Pitchman Days Are Far From Over, Study Says
Research Finds Scandal Had Little Impact on Brands Golfer Endorsed FULL ARTICLE
Getting to Year Two: It's Hard Out There for a Pimp
Nine Tips for Any Communications Agency Startup FULL ARTICLE
Big Pharma Urges FDA to Adopt New Rules for Web Marketing
Seeks 'Good Housekeeping Seal'-Type Approval for Ads on Web, Social Media FULL ARTICLE
Hacking SXSW: Who Needs the Panels, Anyway?
No Press Badge? No Credentials? No Access to Shows? No Problem FULL ARTICLE
This Week's Print Issue
Bud's Big Blunder: Letting Consultants Run Away With Brand
'Drinkability' Debacle at Anheuser-Busch Comes as Marketers Expand Influence of Outside Advisors on Ad Work MORE
MediaWorks
Ad Spending Dropped 12% in 2009, but Things Are Looking Up
Figures From Fourth Quarter, First Quarter 2010 Show Improvement in Most Media FULL ARTICLE
NBC, Dr Pepper Manage to Blur Commerce, Content Even More
'30 Rock' Commercial Points to New Direction in TV Advertising FULL ARTICLE
The Media Guy
What Matters More Than Obama, Health Care and Guinness Beer in Twitterland?
Hint: It Begins With an S, Ends With a W. Dumenco's Trendrr Chart of the Week FULL ARTICLE
Digital
YouTube Opens Up Overlays
Google Wants More Small Advertisers to Build their Own Ads on the Video Site FULL ARTICLE
Would You Check in to a Box of Tampax? For Charity?
CauseWorld App Gives Consumers Something Else to Do With Foursquare, Gowalla and Loopt FULL ARTICLE
DigitalNext
Is Copyright the Buggy Whip of the Digital Age?
Exploring Balance Between People's Desire to Share Content and Creators' Right to Compensation FULL ARTICLE
CMO Strategy
Online Research: Don't Confuse More With Better
Common Pitfalls and Ways to Improve the Process FULL ARTICLE
The CMO InterviewNBC Breaks Beyond TV to Reach New Viewers
Marketing Exec Stotsky Says Network Will Do (Nearly) Everything to Drive Sampling FULL ARTICLE
TalentWorks
Recruit Based on Who Can Deliver Your Brand Promise
How Today's Agencies Must Evolve Their Hiring Criteria FULL ARTICLE
Small Agency Diary
SXSWi: All That Glitters Is Not Gold
A Few Insights from This Year's Festival FULL ARTICLE
Making an Agency Digital to the Core
Why Digital Natives Are an Essential Ingredient FULL ARTICLE
News
Tiger Woods Returns With Sponsors' Support
Nike, Gillette, EA Sports Rally Around Beleaguered Golfer FULL ARTICLE
Bud's Big Blunder: Letting Consultants Steer Brand
'Drinkability' Flop at Anheuser-Busch Comes as Marketers Expand Influence of Outside Advisers on Ad Work FULL ARTICLE
Shopping Aisles at Cutting Edge of Consumer Research and Tech
They Learned It From You: Marketers Working to Better Understand Supermarket Psychology FULL ARTICLE
Major Brands No Longer Sweet on High-Fructose Corn Syrup
Gatorade, Wheat Thins Among Products Ditching HFCS for Sugar FULL ARTICLE
Agency News
In Defense of Inevitable Creative Outcomes
Viewpoint: The Rush to Point the Finger of Plagiarism Often Ignores What's Best for the Client FULL ARTICLE
Why Sustainability Doesn't Apply to Ad Creative
Viewpoint: Recycling Ideas Is Simply Bad for the Business FULL ARTICLE
Hiring Freeze Starts to Thaw as Agency Business Hunts for Talent
WPP, Edelman, BBH, OMD Look to Hire; LinkedIn Lists 1,300 Openings FULL ARTICLE
Why the $7B Media-Consolidation Windfall Isn't Good News for Small Shops
Mars, Reckitt, Visa, Intercontinental Put Huge Chunks of Business Up for Grabs, but Mainly Big Agencies Benefit FULL ARTICLE
Global News
ViewpointWith Google out, Will Baidu Reign in China?
Expect New Rivals to Emerge and Marketers to Look for Other Ways to Spend Online FULL ARTICLE
Despite Digital Crackdown, Companies Still See Fast Growth in China
But Google Is Likely to Shutter Search by End of March FULL ARTICLE
Madison+Vine: News
How Madison & Vine Moved to Silicon Valley
With Web Video on the Rise, Brands Are Increasingly Creating Their Own Digital-Entertainment Properties FULL ARTICLE
Book Reviews
Marketers, Meet the 'Multi-Minding' Woman
'Too Busy to Shop' Introduces the New Harried Consumer, but Few Insights to Go With Her FULL ARTICLE
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