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Unilever CMO Simon Clift Announces Retirement

Unilever CMO Simon Clift Announces Retirement

With Global Agency Reviews Completed, Marketing Exec Credited With Axe's Success to Step Down FULL ARTICLE

What 'ThugLife' Can Teach Us About Twitter
DigitalNext

What 'ThugLife' Can Teach Us About Twitter

This Ignored Demographic Shows What You Can Learn When You Look Beyond Social-Media Elites FULL ARTICLE

Does MTV's New Logo Look Too Mainstream?

Does MTV's New Logo Look Too Mainstream?

Logo Revamp Makes Room for Snookie FULL ARTICLE

Marketers Exhibit Cad-Like Behavior at the RFP Ball
Small Agency Diary

Marketers Exhibit Cad-Like Behavior at the RFP Ball

We're Not Asking to Get Married, but Some Basic Respect Would Be Nice FULL ARTICLE

This Week's Print Issue

WWJD? He'd Skip Most of This Year's Super Bowl Ads

This Week's Print Issue

Tim TeBow May Have Stolen the Show With His Ad, but Bob Garfield Thinks Most Marketers Should Have Stayed Home MORE


MediaWorks

Super Bowl Is Most-Watched TV Event Ever

Rash Report: Saints-Colts Showdown Tops 1983 'M*A*S*H' Series Finale FULL ARTICLE

Magazines Slow Their Losses at Newsstand

Real Simple, Oprah, Vanity Fair and Others Show Gains FULL ARTICLE


The Media Guy

Super Bowl's Twitter Winners? Coke, The Simpsons, Brett Favre, Betty White ...

Dumenco's Trendrr Chart of the Week FULL ARTICLE


Digital

Just How Popular Was Google's Super Bowl Ad, Anyway?

A Disconnect Between What Was Tweeted and What Was Watched FULL ARTICLE


DigitalNext

Beyond the Badge: Big Media Brands Strike Foursquare Deals

'Checking In' Becomes Branded, Carries Incentives for Users FULL ARTICLE

DigitalNext

Why Do Advertisers Hold Web Publishers to a Higher Standard Than TV?

Unlike Traditional Media, Buyers Evaluate Internet Sites for Their 'Whole Enivronments' FULL ARTICLE


CMO Strategy

Video

Why Visa's Going Big for the Olympics

Q&A: Five Questions for Global CMO Antonio Lucio FULL ARTICLE

Why Issue-Based Advertising Is Like Walking a Minefield

Tim Tebow Super Bowl Ad Begs the Question of What Makes for a Successful Strategy to Sell Causes FULL ARTICLE


TalentWorks

Would Your Manager Walk a Mile in Your Moccasins?

Six Ways to Enlighten Your Boss About the Value You Bring Your Company FULL ARTICLE


Small Agency Diary

Does a Small Agency Need a Creative Director With a Super Bowl Mentality?

Why We Invest in Talent That Can Execute in any Platform FULL ARTICLE

Super Bowl Commercials Going the Way of the Dodo

Good Ad Ideas Increasingly Rare in Game FULL ARTICLE


The Big Tent

A Brief Interview With Global Hue's Don Coleman

The Source Continues Its Video Series FULL ARTICLE


Special Report: Super Bowl 2010

Watch All the Super Bowl XLIV Spots

From Google's Parisian Love to Audi's Green Police to Charles Barkley's Taco Bell Rap, They're All Here FULL ARTICLE

New Orleans Is a Super Bowl Winner

Thanks to Saints, City Hopes Positive Media Exposure Will Help Boost Local Economy FULL ARTICLE

Why the Super Bowl Doesn't Loom So Large Any More

Still the Biggest Thing Going, but Big Brands and Imagination Are Lacking FULL ARTICLE

Let the Analysis Begin: Weighing in on Super Bowl Ads

From Ad Agencies to Ad Critics, Here's the Buzz Surrounding This Year's Spots FULL ARTICLE


News

In Age of Friending, Consumers Trust Their Friends Less

Edelman Study Shows That Only 25% of People Find Peers Credible, Flying in Face of Social-Media Wisdom FULL ARTICLE

Burger King's 'Superfan' Might Just Be Your Grandma

Amid Slipping Sales, Fast Feeder Is Now Courting Women, 'Twlight' Groupies After Laser-Like Focus on Young Men FULL ARTICLE

Corona Rethinks Its Vacation in a Bottle

After Three Years of Declines, Import Turns to Humor and Takes a Step Away From the Beach FULL ARTICLE

Behind Kraft's Marketing Makeover: From New Ad Agencies to New Attitude

One of America's Oldest and Most Traditional Marketers Is Working to Update Its Packaging, Advertising FULL ARTICLE


Agency News

Kirshenbaum Bond Co-Founder Says Goodbye to Agency After 23 Years

Jon Bond to Launch Marketing Venture This Summer FULL ARTICLE

Havas Posts Full-Year Revenue Decline of 9.1%

Signs of Recovery in North America, Asia, Latin America, but U.K. "Still Suffering" FULL ARTICLE


Global News

Unilever Keeps $1B Western Europe Media Biz With Mindshare

Decision Comes After Agency Wins Marketer's North America Account; Review Leads to Little Roster Movement FULL ARTICLE


Madison+Vine: News

To Regain Luster, Oscars Get a Social-Media Makeover

Awards Show Revamps Website, Introduces IPhone App in Attempt to Win Over Younger Viewers FULL ARTICLE


GoodWorks

Drawing on the Pencil Project

Ogilvy Exec Helps Sixth Graders Develop Skills, Confidence Through Ad Efforts FULL ARTICLE



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