In Major Coup, Carat Gets Gillette's North American Communications Planning
Spending for the Men's Grooming Business Estimated at More Than $300 Million; SMG Retains Buying FULL ARTICLE
After Taking U.S. Bailout, Chrysler Hires Italian Agency
Armando Testa Refashions Lancia Spot for 300 Sedan; Meanwhile, BBDO Staffers Will Be Out of Work Next Month FULL ARTICLE
Online Ad Industry: Advertising Is 'Creepy'
PSAs Play on Scary Vintage Imagery to Convince Otherwise FULL ARTICLE
Meet Goodby and Wieden's Favorite Mexican Agency
Saltillo-Based Grupo W's Portfolio Contains Awarded Work for Sprint, Unilever, Coke FULL ARTICLE
This Week's Print Issue
The Future of TV
Who Will Reap the Revenue From Web Convergence Devices? MORE
MediaWorks
The Show That Won't Die (Even Though It Already Did)
Media Reviews for Media People: 'Scrubs' FULL ARTICLE
The Last Page
A Guide to Magazines That Have Ceased Publication FULL ARTICLE
The Media Guy
FX's Insanely Offensive Sitcom Gets in the Holiday Spirit
Day 3 of Dumenco's 12 Days of Holiday Giveaways FULL ARTICLE
Digital
Kraft Updates Its Popular Mobile App
Promotes iFood Assistant 2.0 With Free Version for iPhone, Blackberry FULL ARTICLE
IRI-Led Consortium Aims to Tie Digital Ad Spending to Purchases
Initiative Promises Deeper Insights Than Traditional Media-Mix Models FULL ARTICLE
DigitalNext
Ikea Turns Its Catalog Into a Mobile App
Marketer Wants Feedback: Users Ask for GPS, Commerce, Menus FULL ARTICLE
Art Home Gives a Real-Life Branded Experience Digital Legs
Electrolux, Corian, Vitamin Water and Moet & Chandon Part of Action in Paris FULL ARTICLE
CMO Strategy
CEOs, How to Take Responsibility for Marketing Effectiveness
Five Easy Things a Chief Executive Can Do to Get Greater Results FULL ARTICLE
TalentWorks
Despite the Unemployment Rate, Marketing Job-Site Monster Is No Simple Task
Five Questions for CMO Ted Gilvar FULL ARTICLE
Small Agency Diary
It's Not a Pink Slip; It's a Blank Sheet of Paper
Movie About Laid-off Agency People Premiers in Boston FULL ARTICLE
GenNext
Beat OCD (Obsessive Compulsive Design)
Updating Your Portfolio Should Be a Necessary, But Not Overwhelming, Task FULL ARTICLE
Book Reviews
'Futurist' Author Returns to Share His Adman Past
Cindy Gallop Gives 'Adland' Three Martinis, Up FULL ARTICLE
News
Enfamil Maker Loses False-Advertising Suit Against PBM
Federal Court Orders Mead Johnson to Pay $13.5 Million in Damages to Private-Label Baby Formula Competitor FULL ARTICLE
AT&T, Verizon Call Truce in Lawsuit Battle Over Ad Claims
Both Companies Drop Suits; No Word on Continuance of War Between Mobile Carriers FULL ARTICLE
Pizza Hut's Bob Kraut Leaves Company
Marketing Exec Championed Digital, Social-Media Pushes FULL ARTICLE
GM Chief Fritz Henderson Steps Down
Chairman Ed Whitacre to Fill Post on Interim Basis Following Abrupt Departure FULL ARTICLE
More Black Friday Searches but Less Browsing Online
Meanwhile, Foot Traffic to Stores Went Up, but Spending Was Down FULL ARTICLE
Agency News
Ad Industry Vets Try Again With Latest Agency Venture
Mauro Alencar, Geoff Edwards, Jeremy Brown Re-emerge With Dojo and New Backing Partner FULL ARTICLE
Ninety Out in Latest Round of Ogilvy Cuts
Agency Is Being 'Cautious' in Response to Recession, Client Guidance FULL ARTICLE
New Leadership Atop Chevy's Longtime Shop Campbell-Ewald
Soon-to-Be-Chief Ludwig to Continue Agency's New-Business Push While Defending Work for GM FULL ARTICLE
Global News
Top 100 Global Advertisers Heap Their Spending Abroad
Focused 62% of Budgets Outside U.S. Last Year, With Much Going to China FULL ARTICLE
20 Hit Products From Japan
Eco-Friendly, Healthy, Inexpensive Goods Dominate Annual List From Dentsu FULL ARTICLE
Beiersdorf Gives Makeover to Chinese Hair Care Brand
Slek Campaign by Draftfcb and Carat Features Chinese Actress Kitty Zhang FULL ARTICLE
Madison+Vine: News
New FTC Rules Won't Deter Celebrity Social-Media Endorsements
But Marketers May Not Have a Grasp on Guidelines' Implications FULL ARTICLE
Adages
Oreos, Snickers Campaign Among Winners of Crapvertising Awards
Utah Agency Not Afraid to Call Out Bad Campaigns FULL ARTICLE
GoodWorks
SMZ Dresses Up Toys to Help Detroit Kids
Staffers Volunteer to Outfit Dolls, Bears for Goodfellows Campaign FULL ARTICLE
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