Advertising Agency & Marketing Industry News - Advertising Age

Under Armour's Olympic Crisis: How to Skate Through Disaster

Under Armour's Olympic Crisis: How to Skate Through Disaster

Here's how the apparel and shoe company skated past controversy.

By Michael McCarthy

38

Sean Combs Bids $200 Million for Fuse So He Can Turn it Into Revolt

Sean Combs Bids $200 Million for Fuse So He Can Turn it Into Revolt

21

Let's Be Honest: SXSW Is About Innovation in Marketing, not Tech

Let's Be Honest: SXSW Is About Innovation in Marketing, not Tech

By David Berkowitz

16

I Will Never Book a Hotel for SXSW Again

I Will Never Book a Hotel for SXSW Again

5:07 pm on Mar 10

ICYMI: Data Brokers Get Slammed by '60 Minutes'

ICYMI: Data Brokers Get Slammed by '60 Minutes'

4:30 pm on Mar 10

DeBevoise: Machinima Focused On YouTube But Eyeing TV

DeBevoise: Machinima Focused On YouTube But Eyeing TV

4:15 pm on Mar 10

Honda Restructures: Accavitti to Lead Acura; Conrad to Oversee Honda

Honda Restructures: Accavitti to Lead Acura; Conrad to Oversee Honda

4:15 pm on Mar 10

Most Popular

1

Chevy Did Not Create That Heart-Rending Dying-Dog Spot

By Michael McCarthy - 2 days ago

2

Video: We Taste-Tested the 3D-Printed Oreo Cookies at SXSW

By Shareen Pathak - Yesterday

3

Julian Assange at SXSW: 'People Are Products Sold to Advertisers'

By Shareen Pathak - 2 days ago

4

Mindy Kaling at SXSW: 'My Life is Constantly Disappointing People Politically'

By Shareen Pathak - Yesterday

5

Video: R.J. Reynolds Promotes 'Smart' E-Cigs at SXSW

By Shareen Pathak - 2 days ago

6

Under Armour's Olympic Experience Is Textbook Case For How to Handle Crisis

By Michael McCarthy - 12 hours ago

Creativity

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Gay and Interracial Couples Among the 'Wholesome Families' in New Honey Maid Ad

Global Financial Services: Imagine More Stage Design

The Clash, Diplo and Frank Ocean Team Up on Converse's New 'Three Artists, One Song'

Zemaira: Creating Awareness and Changing Behavior

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WPP's Sorrell confounds shareholders with £22m

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Sharyl Attkisson resigns from CBS News

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Every Dog Has Its Data

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SXSW: Lena Dunham Says TV Ratings Mean Nothing to Her

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McDonald's Sales Hurt by Fourth-Straight U.S. Drop

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Theadvocate
Dardenne: Ad needs to MoveOn

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Amazon's killer new app for books

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Opinion

Special Report: SXSW

The SXSW Photo Feed: Your Best Instagram Pics From Austin

The SXSW Photo Feed: Your Best Instagram Pics From Austin

64

Julian Assange at SXSW: 'People Are Products Sold to Advertisers'

Julian Assange at SXSW: 'People Are Products Sold to Advertisers'

Mindy Kaling at SXSW: 'My Life is Constantly Disappointing People Politically'

Mindy Kaling at SXSW: 'My Life is Constantly Disappointing People Politically'

Video: R.J. Reynolds Promotes 'Smart' E-Cigs at SXSW

Video: R.J. Reynolds Promotes 'Smart' E-Cigs at SXSW

Walk the 'Game of Thrones' 700-Foot-High Wall With Oculus Rift Headsets at SXSW

Walk the 'Game of Thrones' 700-Foot-High Wall With Oculus Rift Headsets at SXSW

Ad Age Reports

Research Report How to Integrate Social Media Into Your Marketing Strategy

Learn five practical methods for successfully engaging with consumers through research, crowdsourcing, branded content, customer evangelism and customer service.

This Week's Issue

Ad Campaigns Are Finally Reflecting Diversity of U.S.

Ad Campaigns Are Finally Reflecting Diversity of U.S.

By Natalie Zmuda

345
3

Under Armour's Olympic Experience Is Textbook Case For How to Handle Crisis

Under Armour's Olympic Experience Is Textbook Case For How to Handle Crisis

Advocacy Group: Ad Research Overlooks Disabled

Advocacy Group: Ad Research Overlooks Disabled

Target's CMO Navigates Marketing Post-Security Breach

Target's CMO Navigates Marketing Post-Security Breach

Four Reasons Your Brand Posts Are Fading On Facebook

Datacenter

Where Big Brands Get Advertised

The nation’s 200 most-advertised brands – from No. 1 AT&T to No. 200 Outback Steakhouse -- had 2012 measured-media spending of $50.2 billion. Here’s where those megabrands put their money.

Published: July 8, 2013 Numbers rounded. Internet is internet display only; excludes video and paid search.

Source: Ad Age’s 100 Leading National Advertisers report

Get more data and intelligence in the Ad Age DataCenter.

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