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How Content Marketing Plays a Key Role in Aon's Manchester United Deal

How Content Marketing Plays a Key Role in Aon's Manchester United Deal

Aon's initial deal with the famous soccer club gave it a huge brand awareness boost. Now it needs to explain what it does.

By Michael Sebastian

39

Media Guy Mailbag: The 'Snapchat for Flowers' Fires Back

Media Guy Mailbag: The 'Snapchat for Flowers' Fires Back

By Simon Dumenco

1

Young-Adult Flick 'The Giver' Gets Ad Campaign on Kik Messenger App

Young-Adult Flick 'The Giver' Gets Ad Campaign on Kik Messenger App

1

Why Is Amazon Targeting Children With This Fire Phone TV Ad?

Why Is Amazon Targeting Children With This Fire Phone TV Ad?

1:34 pm on Jul 24

Interpublic Activist Investor Elliott Said to Push for Sale

Interpublic Activist Investor Elliott Said to Push for Sale

12:34 pm on Jul 24

Hershey Cuts Ad Spending Again in Second Quarter

Hershey Cuts Ad Spending Again in Second Quarter

12:33 pm on Jul 24

China's BlueFocus Buys Majority Stake in U.S. Design Firm Fuseproject

China's BlueFocus Buys Majority Stake in U.S. Design Firm Fuseproject

11:15 am on Jul 24

Most Popular

1

Marketers: It's Time to Take a Closer Look at Agency Spending

By Jeff Jacobs and Kushan Surana - Yesterday

2

How to Divide Labor Between Agencies and Marketers

By Marc Brownstein - 2 days ago

3

Campbell's 200 New Items Include Organic Soup, Smoothies

By E.J. Schultz - 2 days ago

4

Backpack Sales Rise as Professionals Ditch Briefcases

By Ashley Rodriguez - Yesterday

5

Ad Age Launches Search for the Best Places to Work

- 2 days ago

6

Digital Metrics Delirium: How to Drive the Results That Actually Matter

By Adam Kleinberg - Yesterday

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Special Report: Cannes Lions

Cannes Lions Recap: See All the 2014 Grand Prix Winners

Cannes Lions Recap: See All the 2014 Grand Prix Winners

By Ann-Christine Diaz

1382
1

Four Memes of Cannes (OK, Three Memes and a Troll)

Four Memes of Cannes (OK, Three Memes and a Troll)

Meet the Creators of Volvo's 'Live Tests,' B-to-B Darlings of the Awards Circuit

Meet the Creators of Volvo's 'Live Tests,' B-to-B Darlings of the Awards Circuit

Video: Ad Age Party Celebrates Young Creatives Contest Winner

Video: Ad Age Party Celebrates Young Creatives Contest Winner

CAA Wins PR Grand Prix for Chipotle's 'The Scarecrow'

CAA Wins PR Grand Prix for Chipotle's 'The Scarecrow'

Ad Age Creativity

Video Creativity Top 5

Latest Issue

Cadillac CMO Takes on Rivals, Offers No Apologies for Controversial 'Poolside' Spot

Cadillac CMO Takes on Rivals, Offers No Apologies for Controversial 'Poolside' Spot

By Michael McCarthy

148

Blue-Chip Advertisers' Spending Hits Record $109B, Passing Pre-recession Peak

Blue-Chip Advertisers' Spending Hits Record $109B, Passing Pre-recession Peak

Yogurt Body Wash, Anyone? Uptick in Co-branding Brings Some Unusual Combos

Yogurt Body Wash, Anyone? Uptick in Co-branding Brings Some Unusual Combos

Ad Review: McDonald's World Cup Effort Is a Kick

Ad Review: McDonald's World Cup Effort Is a Kick

When it Comes to Ad Towns, Don't Mess With Austin, Texas

When it Comes to Ad Towns, Don't Mess With Austin, Texas

Datacenter

Where Big Brands Get Advertised

The nation’s 200 most-advertised brands – from No. 1 AT&T to No. 200 Outback Steakhouse -- had 2012 measured-media spending of $50.2 billion. Here’s where those megabrands put their money.

Published: July 8, 2013 Numbers rounded. Internet is internet display only; excludes video and paid search.

Source: Ad Age’s 100 Leading National Advertisers report

Get more data and intelligence in the Ad Age DataCenter.

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