Latest Ad & Marketing News

The Future of Media, as Seen at Internet Week

The Future of Media, as Seen at Internet Week

Big media and new media both came out in force at Internet Week. We've got video here. 

Philips Promotes Blenders by 'Creating' Fruits with Multiple Flavors

Philips Promotes Blenders by 'Creating' Fruits with Multiple Flavors

Blended fruits are better than regular fruits -- and Ogilvy is out to prove it. 

As Pinterest Meets With Marketers, Evolving Business Model Gets Clearer

As Pinterest Meets With Marketers, Evolving Business Model Gets Clearer

There was a clear vision threaded through Pinterest's first "partner event" with marketers and agencies on Wednesday. 

Google Said to Consider Buying Map Provider Waze

Google Said to Consider Buying Map Provider Waze

A deal for the mobile mapping service would set up a possible bidding war with Facebook.

From Around the Web

the Guardian

McDonald's joins forces with Barilla pasta

Fast-food chain will sell pasta salad from Friday in attempt to Italianise menu after deal with Parma-based Barilla

Picked by Laurel Wentz
Wsj

Google Plans to Develop Wireless Networks in Emerging Markets - WSJ.com

Google is deep into a multipronged effort to fund, build and help run wireless networks in emerging markets such as sub-Saharan Africa and Southeast Asia, a move that could connect a billion or more new people to the Internet.

Picked by Michael Learmonth
Washington Times

Leonard Marsh, legendary Snapple co-founder, dead at 80

Former window washer struck it rich selling drinks made "from the best stuff on earth."

Picked by Natalie Zmuda
Reuters

Hulu video site auction attracts four bidders

Former News Corp president Peter Chernin and private equity fund Guggenheim Digital Media have placed bids for Hulu.

Picked by Michael Learmonth
Mail Online

Scores of TGI Fridays in New Jersey Busted in 'Operation Swill'

Investigators went to 63 New Jersey establishments they suspected were scamming customers, ordered drinks neat and then covertly took samples for testing. Of 150 samples collected, 30 were not the brand as which they were being sold.

Picked by Ken Wheaton
Vulture

The 2012"13 TV Season in One Depressing Chart

Almost every returning show on network TV had fewer viewers than the prior year.

Picked by Nat Ives
latimes.com

John McCain: Cable TV, the right way

America's 100 million cable and satellite subscribers are forced to pay ever-higher bills for a growing number of channels they do not watch. The American people are being ripped off.

Picked by Ken Wheaton
The Awl

Everyone Secretly Hates "Snow Fall" | The Awl

Privately, the kvetching about Snow Fall among "media people" has been pretty intense. Each time this topic comes up around journalism profs or reporters, there's a huge amount of eye-rolling.

Picked by Ken Wheaton
Deadline.com

Ricky Gervais Series 'Derek' Gets September Netflix Premiere

'Derek' stars Gervais as a naive man who works in a nursing home.

Picked by Nat Ives
Detroit Free Press

Eminem publisher sues Facebook, says tech giant appropriated rapper's song

The suit centers on a commercial for the recently launched Facebook Home for Android phones. It asserts that the ad used music copied from 'Under the Influence,' a track on the 'The Marshall Mathers LP.'

Picked by Michael Learmonth

More From Ad Age

CNN Gets Into Late-Night

CNN Gets Into Late-Night

After revamping mornings and building out weekends, Jeff Zucker is putting a weekly interview show at 11 p.m. on Fridays.

Twitter Deepens Ties to TV With Media Deals, Ad Targeting

Twitter Deepens Ties to TV With Media Deals, Ad Targeting

Twitter has struck pacts with companies including Discovery, Vice and Major League Baseball. It's also adding tech to target ads at TV viewers.

Top Research Explores Social Media Effectiveness, Creativity

Top Research Explores Social Media Effectiveness, Creativity

How does advertising perform in a social-media world? Ad Age is releasing three papers that break down the pressing issues in social. 

Starbucks Exec Michelle Gass Jumps to Kohl's As Chief Customer Officer

Starbucks Exec Michelle Gass Jumps to Kohl's As Chief Customer Officer

Michelle Gass, a longtime Starbucks executive is leaving to join Kohl’s in the newly-created role of chief customer officer.

Kmart Continues the Puns With its 'Big Gas' Promotion

Kmart Continues the Puns With its 'Big Gas' Promotion

The retailer is following up its viral hit "Ship My Pants" with more saucy worldplay in this video ad from DraftFCB.

Nielsen Taps IBM's Watson for Measurement and Media Planning

Nielsen Taps IBM's Watson for Measurement and Media Planning

​The ratings firm hopes IBM's "Jeopardy!" winner will improve measurement of ad effectiveness and media planning.

How to Avoid Patent Trolls

How to Avoid Patent Trolls

What growing patent litigation means to the marketing world, according to Brian Heidelberger, partner at Winston & Strawn.

Indie Shop Mother Plots Expansion to Brazil

Indie Shop Mother Plots Expansion to Brazil

Independent agency Mother is planning to open its fourth office in Brazil next year and has asked creative Gustavo Sousa to lead the charge.

Can a Small Agency Win Big Accounts Without a Partner?

Can a Small Agency Win Big Accounts Without a Partner?

Don Draper merged his agency to get a better shot at a major car account. Are the odds for small agencies any different in the digital era?

DraftFCB Strengthens California Presence, Taps Rahul Roy to Run It

DraftFCB Strengthens California Presence, Taps Rahul Roy to Run It

The Interpublic shop shifts focus from Irvine to a new L.A. outpost to attract talent for Taco Bell and lure new clients. 

What One Agency Exec Learned from Judging a Reality Show

What One Agency Exec Learned from Judging a Reality Show

Thanks to the new show "Model Employee" on VH1, a creative learns what it's like to be on the side of the camera. 

Give Your Jobless Millennial an Edge With 12 Free Issues of Businessweek

Give Your Jobless Millennial an Edge With 12 Free Issues of Businessweek

Bloomberg Businessweek is trying to get millennials to move out of their parent's houses and land a job.

Are These the 10 New TV Comedies Most Likely to Succeed?

Are These the 10 New TV Comedies Most Likely to Succeed?

Viewers may be latching onto familiar names at this point -- like "Robin Williams." That's exactly as networks intended.

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