Advertising Agency & Marketing Industry News - Advertising Age

Chevy Did Not Create That Heart-Rending Dying-Dog Spot

Chevy Did Not Create That Heart-Rending Dying-Dog Spot

Automaker is being lauded, and ripped, for emotional video showing a woman saying goodbye to her dying dog.

By Michael McCarthy

23
1

SXSW Photo Feed: Coolest Pictures and Brand Stunts

61
1

Instagram Inks Ad Deal With Omnicom Worth up to $100 Million

Instagram Inks Ad Deal With Omnicom Worth up to $100 Million

By Alexandra Bruell

11
5

Live: What Adland Is Doing, Seeing and Saying at South by Southwest

Live: What Adland Is Doing, Seeing and Saying at South by Southwest

6:34 pm on Mar 7

Data Evangelists Descend on Conservative Confab

Data Evangelists Descend on Conservative Confab

5:00 pm on Mar 7

Northwestern Mutual Puts Creative Account Into Review

Northwestern Mutual Puts Creative Account Into Review

3:35 pm on Mar 7

Walk the 'Game of Thrones' 700-Foot-High Wall With Oculus Rift Headsets at SXSW

Walk the 'Game of Thrones' 700-Foot-High Wall With Oculus Rift Headsets at SXSW

12:44 pm on Mar 7

Most Popular

1

Brands' Organic Facebook Reach Has Crashed Since October: Study

By Cotton Delo - 2 days ago

2

Instagram Inks Ad Deal With Omnicom Worth up to $100 Million

By Alexandra Bruell - Yesterday

3

What's Behind Mondelez's Digital Incubator -- And Why It's No Prank

By E.J. Schultz - 2 days ago

4

Vote: Funniest Viral Video Campaign of the Year

- Yesterday

5

Caddy CMO Subbed In Electric Car to Make Ad 'More Socially Palatable'

By Mike Colias - 2 days ago

6

Watch the Pot: 'Drive High, Get a DUI' Ads Chide Newly Legal Weed Smokers

By Michael Sebastian - Yesterday

Creativity

Meet the Cutest (Future) Paralympian Ever in Samsung's New Ad
Dick's Emotional Marketing Takes a Turn for the Real with 'Sports Matter'
Milton Glaser Creates Mad Men's Season 7 Poster

Picks of the day

What's New

The Simpsons' Couch Gag Gets French-ifed by 'Triplets of Belleville' Director Sylvain Chomet

Hampton Hotels: Hamptonality Unleashed Website

A Powerful Threat Descends on Metropolis in New Playstation 4 Spot

The Dragon Noodle Company: Dragon Noodle Co.

David And Goliath

What We’re Reading

The Next Web
Google Pretty Sure Its Data Is Safe from Government Spying

Picked by Kate Kaye
Twin Cities Daily Planet
Minnesota State Rep. Wants a Data Privacy Commission

Picked by Kate Kaye
Advertisement
Nytimes
'Mad Men' Enlists the Graphics Guru Milton Glaser - NYTimes.com

Picked by Michael Learmonth
Theadvocate
Dardenne: Ad needs to MoveOn

Picked by Ken Wheaton
MarketWatch
Amazon's killer new app for books

Picked by Kevin Brown
BBC News
Trial of al-Jazeera reporters resumes in Egypt

Picked by Laurel Wentz
Variety
Disney Interactive Lays Off 700 Employees

Picked by Jeanine Poggi
NBC News
Stealth Players: Who's on Putin's American Payroll? (Hint: Ketchum)

Picked by Kevin Brown
Nytimes
A New Magazine for Fans of the Vatican's Biggest Star

Picked by Sheila Dougherty
Ad Age DataCenter

11.5% Experiential marketing

U.S. revenue growth for experiential/event-marketing agencies in Ad Age’s Agency Report 2013. Check out the full report and rankings.
Learn more
National Retail Federation
Retailers Urge Congress to Examine Data Security Holistically

Picked by Kate Kaye
the Guardian
Greenpeace urges Procter & Gamble to reject harmful palm oil practices

Picked by Sheila Dougherty

Opinion

This Week's Issue

Why Can't Amazon And Apple Catch a Break on Madison Ave?

Why Can't Amazon And Apple Catch a Break on Madison Ave?

1116

Translation Beefs Up With New CCO John Norman and President Nils Peyron

Translation Beefs Up With New CCO John Norman and President Nils Peyron

Secrets of the Successful Turnaround CMO

Secrets of the Successful Turnaround CMO

Why Jimmy Fallon's 'Tonight Show' Can Thrive With Fewer Viewers When Conan's Couldn't

Why Jimmy Fallon's 'Tonight Show' Can Thrive With Fewer Viewers When Conan's Couldn't

Datacenter

Where Big Brands Get Advertised

The nation’s 200 most-advertised brands – from No. 1 AT&T to No. 200 Outback Steakhouse -- had 2012 measured-media spending of $50.2 billion. Here’s where those megabrands put their money.

Published: July 8, 2013 Numbers rounded. Internet is internet display only; excludes video and paid search.

Source: Ad Age’s 100 Leading National Advertisers report

Get more data and intelligence in the Ad Age DataCenter.

Product Spotlight

Ad Age Events

Apr 01 NY

ConferenceAd Age Digital Conference 2014

Ad Age Reports

Fact Pack Mobile Fact Pack 2013: A Guide to Mobile Marketing

Research Report How Advertising Performs in a Social Media World

Ad Age Lookbook

Featured Agency eXelate

Advertising Age