To promote the new Xbox Kinect Star Wars game, AKQA released a viral video that sees Chris Pratt taking over Obi-Wan Kenobi's role for his epic battle against Darth Vader.
"We were looking for an agency that could help us figure out the next generation of customers," Skip Weldon, senior VP-marketing at Bertucci's, told Ad Age.
Perhaps many Apple aficionados are prepared to strike a Faustian bargain -- vague tugs of guilt in exchange for the coolest stuff ever -- but some will not. The backlash is no doubt under way.
We asked Bluefin Labs to chart TV shows' social-media response this year against last year. "Jersey Shore" commenters shot up 612% to 303,766.
TV host. Entrepreneur. Friend of David Zinczenko. Acceptor of Andrew Breitbart. Dan Abrams has packed a few New York media lifetimes into his 45 years.
The short-lived mystery about a Super Bowl ad teaser put up on YouTube Thursday may have been unraveled on Friday, when Jalopnik reported that Matthew Broderick's character, the sausage king of Chicago, would be central to a spot for the company's newly refreshed mini SUV, the 2013 CR-V.
Two inductees into the One Club's Hall of Fame, Rob Lawton, co-founder of Creative Circus, and Apple's Steve Jobs both pushed others to achieve the impossible.
As part of a WPP management restructuring, Mindshare's worldwide CEO, Dominic Proctor, has been promoted to the newly created role of Group M president.
The Bull-White House has landed on the roster of packaged-goods giant Unilever. The agency will handle lead creative duties for Slim-Fast, including TV, print, digital and experiential.
Joe Paterno's model for successful marketing of a national brand: set a smart strategy, instill the right cultural values and execute at the highest level.
General Motors' Joel Ewanick insists that it wasn't only money but quality that drove his decision to place GM's $3 billion global media-buying and -planning account with Aegis' Carat agency.
General Motors has consolidated its $3 billion global media-buying and -planning account with Aegis' Carat as part of its ongoing effort to create efficiencies and cut costs and agencies.
As part of his plan to evolve Translation from a multicultural agency into a general-market shop, Steve Stoute has tapped Chris Cereda to serve as the agency's new chief creative officer.
Thanks to its resilience, Organic has earned new business from Kimberly-Clark, Nike, Visa, Walmart, which in total has replaced the $22 million Bank of America took away from the agency.
Clients are often depicted as conservative corporate yes-men, standing in contrast to the Technicolor brilliance of the agency's creative wizards. This image ignores a number of brand-side marketers who bring guts and innovation to the business. Here's a ranking of 10 forward-thinking executives, and some takeaways that may help you become a better...
Doug Sweeny Agency-client relationships are like a marriage. You need to talk, listen, compromise and have a sense of humor. Like most marriages, they start with the euphoric honeymoon. It can start to wear during the months and years ahead as the difficulties of daily life set in, but how you manage those things is what ...
Bacardi Global Chief Marketing Officer Silvia Lagnado puts a premium on having good relationships with her agencies. Yet Ms. Lagnado, who took the post in 2010 after a lengthy career at Unilever, always sees room for improvement. "The quality of your leadership and the quality of your relationship with the agencies makes a huge differenc...
Midway through an important meeting before the launch of a big campaign, Allstate Senior VP-Marketing Lisa Cochrane turned to the dozen or so people in the room and asked, "Does everybody here besides me know 'Safety Dance'?" Her creative agency, Leo Burnett, had just shown her an ad featuring the hit song from the '80s. But it was foreign t...
Wendy Clark, Sr. VP-Integrated Marketing Communications and Capabilities, Coca-Cola "Great clients are generally more concerned about their impact and output than on their greatness. That is our enduring focus in 2012. From my experience, great leaders make great clients. Sun Tzu identified five characteristics of great leaders that endure today ...
Three tips from Brad Jakeman, president-global enjoyment brands, chief creative officer, PepsiCo 1. BE OPEN TO ALL SOURCES OF CREATIVITY, BUT DON'T GET DISTRACTED BY SHINY OBJECTS. Popular culture is brimming with incredible storytellers, visual artists and utility builders. The trick is to be open to collaboration but retain the abil...
Lessons on how to create compelling and fan-earning campaigns on the world's most popular social media platform
Is it a phone, a wallet or a mall? Mobile phones and tablets make it easier for consumers to research and buy. Learn who's already buying, how consume... More
Shopper marketing is a complex undertaking. This four-part series explores how companies that do it best are practicing it, and what you can learn fro... More
A survey of how women are really using technology today, from laptops to mobile, in collaboration with JWT. Download slides by clicking the AdAge.com/... More
Learn the ideas and thinking behind this year's most winning work. This report also includes video links and the Winners List, complete rankings for m... More
How do you craft insightful, effective shopper marketing campaigns? Here are five successful case studies from Kimberly-Clark, Con Agra, Taco Bell, St... More
This white paper, produced with partner Kantar Media, examines the state of pharma marketing today, how digital information and social-media channels... More
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