See our annual rankings of the most celebrated work, marketers and agencies, plus insights from the winners.
Fonterra recently had a safety scare in China, but now it's launching new brands here.
What kind of crust did it take for DiGiorno to live tweet "The Sound Of Music?"
Brazil's tourism authority Embratur took advantage of the World Cup draw to target online videos at tourists from participating countries.
Pop Secret Labs has come up with innovative ways to market popcorn before, but this add-on for a mobile game might be the best.
Last year the airline signed on FC Barcelona forward Lionel Messi as its new brand ambassador.
Despite worldwide launch, job No. 1 will be catching up to Camaro back home.
Long associated with sports, Wheaties no longer gets prime-time ad placement, ceding the stage to Cheerios.
On the heels of Adidas, Nike presents its own brightly colored orb, the Ordem Football, in this charming film.
Many of the holiday specials that ran in prime time over Thanksgiving week saw declines.
The initiative is among Gus Wenner's first major moves since he was named to run RollingStone.com in May.
Ads face more of an uphill battle than song parodies alone. Also: don't count on a PR windfall to make up for the legal headache.
Unilever will slash marketing headcount by 12% globally while trimming agency and commercial production fees.
NewCred announced a new product that promises scale for 'native' ads.
Efforts to charge only for ads that are actually seen won't progress without building a shared language, Google's Neal Mohan writes.
CMOs are on a continuous quest to maximize ROI by creating the perfect marketing cocktail of consumer demand.
Cheerios' first Super Bowl spot will be handled by the same creatives behind "Just Checking," an ad that got a lot of attention this year.
FTC may issue "additional guidance" after its workshop this week.
Jonah Peretti never imagined people would watch much video on mobile devices, he says in this video from Advertising Week.
Eyewear marketer Warby Parker didn't originally plan to have physical stores, but that's changed now, co-CEO Neil Blumenthal told us.
For media-agency trading desks, programmatic has allowed them to deal directly with fewer sellers, while buying ads across a greater spectrum of sites.