Latest Ad & Marketing News
Digital
Brands on Facebook: Advertising Is Optional
One in five clicks in the U.S. happens on Facebook, and most brands maintain a presence there and carefully cultivate their fan base. But do they need to advertise as well?
MediaWorks \ Special Report: TV Upfront
USA Fills Pipeline With Comedies and Reality Shows
USA Network wants to diversify a slate currently dominated by "blue-skies" dramas such as "Royal Pains," the series about a doctor in the Hamptons.
MediaWorks
Why Low Ratings Won't Stop AMC From Showing Every Episode of 'The Pitch'
Poor viewership has sparked coverage calling the show a "disaster" perhaps headed for a "premature end." But don't expect AMC to pull it early.
blogs \ DigitalNext
GM Doesn't Have a Facebook Problem, It Has a Brand Loyalty Problem
Rather than focus on selling cars on Facebook, the brand should have looked at how to connect with its best advocates to influence purchase behavior across the social graph.
Digital \ The Viral Video Chart
Olympics Campaigns Go Big on the Viral Video Chart
The summer Olympics have hit the Viral Video Chart in a big way this week, in videos from some of the largest global marketers, according to data provided by Visible Measures.
CMO Strategy
Starbucks Promotes Young-Scrivner to President of Canada
Starbucks upped Global CMO Annie Young-Scrivner to president of Canada, its second-largest market after the U.S.
MediaWorks \ Special Report: TV Upfront
CW to Bid Farewell to 'Gossip Girl' After Prime-Time Shake Up
News \ Creativity Pick of the Day
Your Charity Will Determine What Film You Watch, in 3-D Cinema Campaign for Pedigree
Special Report: Best Places to Work 2012
Allen & Gerritsen Tops Ad Age's Best Places to Work List
What's better than topping Ad Age's Best Places to Work list? Easy: topping it two years in a row. Mr Youth Is No. 2 on Ad Age's Best Places to Work List
This is Mr Youth's second year on Ad Age's Best Places to Work list, and a culture where people are close to the work has contributed to that accomplishment. Tris3ct Is No. 3 on Ad Age's Best Places to Work List
Independent Tris3ct has been growing more than 50% for three consecutive years, not only in headcount but also in new business.
Big Spaceship Is No. 4 on Ad Age's Best Places to Work List
The staff enjoys revenue sharing for revenue-generating intellectual property, as well as outings to local bars and sporting events.
Eric Mower & Associates Is No. 5 on Ad Age's Best Places to Work List
Collaboration is everything at Syracuse, N.Y.-based Eric Mower & Associates. It can be seen throughout the agency's infrastructure, employee orientation and strategic approach.
Red Door Interactive Is No. 6 on Ad Age's Best Places to Work List
In a loft with views of downtown San Diego, the Padres' ballpark and the bay, employees at Red Door Interactive operate under tenets like "share," "exceed" and "100% jerk-free."
Special Report: Agency A-List
CMO Strategy
Special Report: Hottest Global Brands
Special Report: Marketer A-List













































