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Nissan is trying to lure tech-savvy youth by letting them design a car with their eyes and virtual reality goggles.
WPP is hoping a team that consists of execs from Wunderman, MEC, Landor and Kantar will win over airline.
Despite worldwide launch, job No. 1 will be catching up to Camaro back home.
Long associated with sports, Wheaties no longer gets prime-time ad placement, ceding the stage to Cheerios.
Last year the airline signed on FC Barcelona forward Lionel Messi as its new brand ambassador.
A big talent raid by the photo and video upstart from its rival and also potential acquirer.
The first new film isn't due out for two years, but the marketing onslaught has begun.
So that Diane story, about a guy proudly live tweeting his bullying of an upset airline passenger, has turned out to be a fraud.
Social sharing and entertainment site says it also reached a record high of 130 million global unique users in a month.
FTC may issue "additional guidance" after its workshop this week.
Test program is finding even those who've visited a competitor's showroom and targeting them with ads.
If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off.
We were there when it ended. Here's what we reported.
The ad industry descended on Washington, D.C. mounting a vigorous defense of so-called "native" advertising at an FTC workshop.
Shoppers are holding out for more deals, and increasingly using mobile to research and make purchases.
Adidas unveils the official ball of the 2014 World Cup, with an energetic film and a campaign that promises free balls to newborn babies.
Spot is likely to continue emotional, family messaging for yellow-boxed brand.
Focus on consumer brand and DIY market has helped Valspar's market share climb.
Fox has sold out of ad inventory for its broadcast of Super Bowl XLVIII, notching north of $4 million per 30-second spot.
"Basically, we'll charge consumers more than it costs us to produce it," Editor-in-Chief Jim Impoco said.
Digital expertise no longer differentiates agencies, David Cooperstein argues. So what's the next big thing?
Jonah Peretti never imagined people would watch much video on mobile devices, he says in this video from Advertising Week.
Eyewear marketer Warby Parker didn't originally plan to have physical stores, but that's changed now, co-CEO Neil Blumenthal told us.
For media-agency trading desks, programmatic has allowed them to deal directly with fewer sellers, while buying ads across a greater spectrum of sites.