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More Black Friday Searches but Less Shopping Online

More Black Friday Searches but Less Shopping Online

Meanwhile, Foot Traffic to Stores Went Up, but Spending Was Down FULL ARTICLE

How Will Accident Affect Tiger Woods' Blue-Chip Endorsements?

How Will Accident Affect Tiger Woods' Blue-Chip Endorsements?

Ensuing Media Storm Could Hurt Deals With Brands Like Gillette, Nike and AT&T FULL ARTICLE

Nascar Should Be Racing to Demonstrate ROI for Sponsors
Viewpoint

Nascar Should Be Racing to Demonstrate ROI for Sponsors

With Fans, Brands Increasingly Falling Away in Down Economy, League Needs to Justify Marketer Investment FULL ARTICLE

Why Digital Swedes Are Moving Away From Advertising
DigitalNext

Why Digital Swedes Are Moving Away From Advertising

They're Known for Their Interactive Work, but They Care Little About Ads FULL ARTICLE

This Week's Print Issue

The Future of TV

This Week's Print Issue

Who Will Reap the Revenue From Web Convergence Devices? MORE


MediaWorks

Using 'Fuzzy Analytics' to Accurately Measure TV Ad Performance

Viewpoint: Advertisers Don't Have to Sacrifice Tracking for Offline Ads FULL ARTICLE

'Maxim' Magazine Won't Be Forced on the Block

Entrepreneur: Either Sell It to Me, or It Will Be Gone by March FULL ARTICLE


The Media Guy

Life After Oprah: Five Things to Know, and What to Expect

As the Queen of Talk Prepares to Depart for Cable, Clues as to How She'll Fill 24 Hours of Airtime, and More FULL ARTICLE


Digital

Wondering What Not to Do When It Comes to Social Media? Learn From BCS

Don't Treat Facebook, Twitter as Broadcast Tools; Converse With Fans FULL ARTICLE

How 'Modern Warfare 2' Vanquished 'Harry Potter'

Activision Video-Game Blitz Pays Big With $550M Launch FULL ARTICLE

Brands Get a Boost by Opening Up APIs to Outside Developers

From Best Buy to Tesco, Marketers Are Gaining Useful Apps and Services by Making Data Public FULL ARTICLE


DigitalNext

Why Some Brand Taglines Are Better Suited for Interactivity

Examining the Difference Between 'We Try Harder' and 'Just Do It' FULL ARTICLE


CMO Strategy

Why Customer Centricity Is More Than a Marketing Trend

Its Definition Has Implications That Should Reach Deep Into the Marketing Organization FULL ARTICLE

For Dreamworks, Partners Will Bolster 2010 3-D Push

Marketing Head Globe Says Links With Retailers, CPG Core to Media Mix FULL ARTICLE


TalentWorks

10 Signs It's Time to Leave Your Job

The Market May Be Tight, But It's Still a Good Time to Evaluate Your Situation FULL ARTICLE


Small Agency Diary

For Brand Tiger, Silence Isn't Golden

Peter Madden

Rumors, Suppositions Can Be as Damaging as Reality FULL ARTICLE


News

NHL Breaks Campaign for Biggest Game of Regular Season

Winter Classic's Dose of Nostalgia Continues to Deliver for League FULL ARTICLE

Brands Prepare for a More Diverse 'General Market'

With Generational Shift Afoot, Ethnic Insights are Standard in Ad Efforts FULL ARTICLE

AmEx Opens Up Data Treasure Trove

Will Offer Transaction Information on its 90M Members to Businesses FULL ARTICLE

Walmart Ups the Ante with Brand Co-op Ads -- In More Ways Than One

Vendor Funds Fatten Titan's Budget by $100M With Genre-Busting Spots FULL ARTICLE

Verizon vs. AT&T: Blistering Battle Raging Over Map

Coverage Fight Is Good News for Shops, Media as Wireless Giants Square Off FULL ARTICLE


Agency News

JetBlue and JWT Parting Ways

Agency Describes Split as Mutual FULL ARTICLE

Pizza Hut Review Down to Martin and Gotham

Interpublic Shops Compete for $200 Million Account FULL ARTICLE

Reckitt Benckiser Consolidates Media Buying with Havas, Publicis Shops

$1.3B Account Includes Powerbrands Such as Lysol, Woolite, Calgon FULL ARTICLE


Global News

Top 100 Global Advertisers Heap Their Spending Abroad

Focused 62% of Budgets Outside U.S. Last Year, With Much Going to China FULL ARTICLE

20 Hit Products From Japan

Eco-Friendly, Healthy, Inexpensive Goods Dominate Annual List From Dentsu FULL ARTICLE

Beiersdorf Gives Makeover to Chinese Hair Care Brand

Slek Campaign by Draftfcb and Carat Features Chinese Actress Kitty Zhang FULL ARTICLE


Madison+Vine: News

New FTC Rules Won't Deter Celebrity Social-Media Endorsements

But Marketers May Not Have a Grasp on Guidelines' Implications FULL ARTICLE


Adages

Tipsy Turkey Brought to You by Georgi Vodka

How Your Thanksgiving Features Are Made FULL ARTICLE


GoodWorks

An Unhappy 25th on World AIDS Day

Disease May Be Gone From Public Service Announcements, but Still a Lethal Killer FULL ARTICLE



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