Advertising Age - Advertising Agency & Marketing Industry News - Advertising Age

General Mills' Legal Policy Could Threaten Consumer Goodwill

General Mills' Legal Policy Could Threaten Consumer Goodwill

Critics bash owner of Cheerios, Green Giant and Yoplait over new rules seeking to limit the marketer's legal exposure

By E.J. Schultz

105

Facebook Won't Use Data from New Friend Location Tool for Ads

Facebook Won't Use Data from New Friend Location Tool for Ads

90

Watch Brand-New TV Ads From Gatorade, Bud Light, Dial and More

12

Weibo Shares Surge On First Day of Trading

Weibo Shares Surge On First Day of Trading

4:36 pm on Apr 17

Bacardi Takes Sole Sponsorship of New Basketball Lifestyle Site

Bacardi Takes Sole Sponsorship of New Basketball Lifestyle Site

3:50 pm on Apr 17

'House of Cards' With Your Cellphone Subscription? Vodafone Seen in Netflix Talks

'House of Cards' With Your Cellphone Subscription? Vodafone Seen in Netflix Talks

3:27 pm on Apr 17

Aereo Wants You to Protect Your … Wait, What, Again?

Aereo Wants You to Protect Your … Wait, What, Again?

2:04 pm on Apr 17

Most Popular

1

Social Media Mercy: US Airways Forgives Staffer for Pornographic Tweet

By Cotton Delo - 2 days ago

2

Take 30 Seconds to Watch the Winners of Tribeca Film Festival's Vine Contest

By Ann-Christine Diaz - 2 days ago

3

How Big Advertisers Are Using Next-Gen Messaging Apps Snapchat, Kik, Tango, Line and WeChat

By Mark Bergen - 2 days ago

4

Before You Break Up with Facebook, Remember a Lesson from Search

By Jeff Revoy - Yesterday

5

Kimberly-Clark Gets Serious With Its Digital-Coupon Tracking

By Jack Neff - 2 days ago

6

The Creativity Top 5: The Best Brand Ideas of the Week

- 2 days ago

Creativity

Picks of the day

What's New

'Responsive Man' Is Hilarious Take on Responsive Design

EVB: Red Thumb Reminder

If Dvorak Had a Music Video, This is What it Would Look Like

University of Colorado Hospital: YOU WANNA FIGHT?

What We’re Reading

Opinion

Special Report: TV Upfront

Twitter-Tastic HLN Upfront: Twitter Partnership, Nightly Social Media Show

Twitter-Tastic HLN Upfront: Twitter Partnership, Nightly Social Media Show

By Jeanine Poggi

56

AMC Won't Sell 'Mad Men' Finale in Upfronts

AMC Won't Sell 'Mad Men' Finale in Upfronts

2014 TV Upfront and Digital NewFront Calendar

2014 TV Upfront and Digital NewFront Calendar

Oxygen Looks to Shed 'Gritty' Image

Oxygen Looks to Shed 'Gritty' Image

NBC Chief Wants Peacock to Be Judged By 18-to-49 Viewership

NBC Chief Wants Peacock to Be Judged By 18-to-49 Viewership

Agency Flips the Upfronts Around, Has a Bunch of TV Networks Over for Drinks

Agency Flips the Upfronts Around, Has a Bunch of TV Networks Over for Drinks

Ad Age DataCenter

11.5% Experiential marketing

U.S. revenue growth for experiential/event-marketing agencies in Ad Age’s Agency Report 2013. Check out the full report and rankings.

Latest Issue

Exclusive Interview: Susan Wojcicki's Plan to Make YouTube 'Stars' Real-Life Famous

Exclusive Interview: Susan Wojcicki's Plan to Make YouTube 'Stars' Real-Life Famous

By Michael Learmonth

1277
2

Ad Review: E-Trade Can't Quite Put Away Its Childish Things

Ad Review: E-Trade Can't Quite Put Away Its Childish Things

Here's What's on the Shelves of the Paranoia Market

Here's What's on the Shelves of the Paranoia Market

Dove's 'Real Beauty' Hits a Rough Patch

Dove's 'Real Beauty' Hits a Rough Patch

Datacenter

Where Big Brands Get Advertised

The nation’s 200 most-advertised brands – from No. 1 AT&T to No. 200 Outback Steakhouse -- had 2012 measured-media spending of $50.2 billion. Here’s where those megabrands put their money.

Published: July 8, 2013 Numbers rounded. Internet is internet display only; excludes video and paid search.

Source: Ad Age’s 100 Leading National Advertisers report

Get more data and intelligence in the Ad Age DataCenter.

Product Spotlight

Ad Age Events

May 19 NY

FestivalInternet Week New York

Apr 23 NY

AwardsSmall Agency Awards

Ad Age Reports

Fact Pack Mobile Fact Pack 2013: A Guide to Mobile Marketing

Research Report How Advertising Performs in a Social Media World

Ad Age Lookbook

Featured Agency Eloqua

Advertising Age