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General Mills' Legal Policy Could Threaten Consumer Goodwill

General Mills' Legal Policy Could Threaten Consumer Goodwill

Critics bash owner of Cheerios, Green Giant and Yoplait over new rules seeking to limit the marketer's legal exposure

By E.J. Schultz

0

Facebook Won't Use Data from New Friend Location Tool for Ads

Facebook Won't Use Data from New Friend Location Tool for Ads

0

Watch Brand-New TV Ads From Gatorade, Bud Light, Dial and More

17

Lapiz Is Big U.S. Hispanic Winner at Wave Festival in Rio

Lapiz Is Big U.S. Hispanic Winner at Wave Festival in Rio

7:00 am on Apr 18

What Monet's Masterpieces Are Doing In a Chinese Mall

What Monet's Masterpieces Are Doing In a Chinese Mall

7:00 am on Apr 18

Volkswagen Plans Major World Cup Ad Push to Counter Hyundai

Volkswagen Plans Major World Cup Ad Push to Counter Hyundai

6:30 am on Apr 18

Weibo Shares Surge On First Day of Trading

Weibo Shares Surge On First Day of Trading

4:36 pm on Apr 17

Most Popular

1

Before You Break Up with Facebook, Remember a Lesson from Search

By Jeff Revoy - Yesterday

2

Carlsberg Instagram Campaign: Snap Photo, Extend Happy Hour

By E.J. Schultz - Yesterday

3

Marketers Return to Summer Music Festivals, Seeking Millennials

By Michael Sebastian - Yesterday

4

Marketers: Consumers Don't Trust Your Ads

By Carlton Doty - Yesterday

5

'Mad Men' Throwback Thursday: Real Ad Headlines From the Final Season

By Michelle Dopp and Ann-Christine Diaz - 23 hours ago

6

Audi Starts Digital Agency Review

By Alexandra Bruell - 20 hours ago

Creativity

P&G Soap Dispenser Will Sound an Alarm if You Don't Wash Your Hands
This Astronaut Is About to Start the Biggest Day of his Career
Caterpillar Machines Play Jenga With 600-Pound Wooden Blocks

Picks of the day

What's New

'Responsive Man' Is Hilarious Take on Responsive Design

EVB: Red Thumb Reminder

If Dvorak Had a Music Video, This is What it Would Look Like

University of Colorado Hospital: YOU WANNA FIGHT?

What We’re Reading

Opinion

Special Report: TV Upfront

Twitter-Tastic HLN Upfront: Twitter Partnership, Nightly Social Media Show

Twitter-Tastic HLN Upfront: Twitter Partnership, Nightly Social Media Show

By Jeanine Poggi

56

AMC Won't Sell 'Mad Men' Finale in Upfronts

AMC Won't Sell 'Mad Men' Finale in Upfronts

2014 TV Upfront and Digital NewFront Calendar

2014 TV Upfront and Digital NewFront Calendar

Oxygen Looks to Shed 'Gritty' Image

Oxygen Looks to Shed 'Gritty' Image

NBC Chief Wants Peacock to Be Judged By 18-to-49 Viewership

NBC Chief Wants Peacock to Be Judged By 18-to-49 Viewership

Agency Flips the Upfronts Around, Has a Bunch of TV Networks Over for Drinks

Agency Flips the Upfronts Around, Has a Bunch of TV Networks Over for Drinks

Ad Age DataCenter

11.5% Experiential marketing

U.S. revenue growth for experiential/event-marketing agencies in Ad Age’s Agency Report 2013. Check out the full report and rankings.

Latest Issue

Exclusive Interview: Susan Wojcicki's Plan to Make YouTube 'Stars' Real-Life Famous

Exclusive Interview: Susan Wojcicki's Plan to Make YouTube 'Stars' Real-Life Famous

By Michael Learmonth

1348
2

Ad Review: E-Trade Can't Quite Put Away Its Childish Things

Ad Review: E-Trade Can't Quite Put Away Its Childish Things

Here's What's on the Shelves of the Paranoia Market

Here's What's on the Shelves of the Paranoia Market

Dove's 'Real Beauty' Hits a Rough Patch

Dove's 'Real Beauty' Hits a Rough Patch

Datacenter

Where Big Brands Get Advertised

The nation’s 200 most-advertised brands – from No. 1 AT&T to No. 200 Outback Steakhouse -- had 2012 measured-media spending of $50.2 billion. Here’s where those megabrands put their money.

Published: July 8, 2013 Numbers rounded. Internet is internet display only; excludes video and paid search.

Source: Ad Age’s 100 Leading National Advertisers report

Get more data and intelligence in the Ad Age DataCenter.

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