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Coca-Cola Lays Out Its Vision for the Future at 2010 Meeting

Coca-Cola Lays Out Its Vision for the Future at 2010 Meeting

Plans to Connect With Consumers Via Operational Marketing and Social Media, Focus on Multicultural Efforts FULL ARTICLE

Pizza Hut Review Down to Martin and Gotham

Pizza Hut Review Down to Martin and Gotham

Interpublic Shops Compete for $200 Million Account FULL ARTICLE

Branson Says Competing Airlines Should Start From Scratch

Branson Says Competing Airlines Should Start From Scratch

Virgin Atlantic President Tells Ad Age He Hopes Rivals Don't Learn From His Success FULL ARTICLE

8 Lessons From the Creativity and Technology Conference

From Fiat's Eco:Drive to Layar, How Marketers are Focusing on Useful Products Instead of Advertisements FULL ARTICLE

This Week's Print Issue

Does the Industry Need Big Digital Agencies Anymore?

This Week's Print Issue

Production Shops Go Directly to Clients in a Threat to Middlemen MORE


MediaWorks

ABC's Problem Child: Adam Lambert

American Music Awards Performance Sparks Complaints FULL ARTICLE

Taylor Swift, Nascar Fuel ABC to Second Place in Key Demo

Rash Report: But NBC's 'Sunday Night Football' Wins Night FULL ARTICLE


The Media Guy

Who Can Explain the Billion-Dollar 'Twilight' Economy? This Guy

Q&A: Popstar! Founder-Editor in Chief Matthew Rettenmund FULL ARTICLE


Digital

Calculating the Tim Armstrong Premium as AOL Goes Public

Tim Armstrong

He's Riding a Wave of Goodwill, but Will Investors Bet on a Rookie CEO? FULL ARTICLE

Microsoft's Bing Gets 'Stickier,' Grabs More Local Dollars

But Will It Keep Gains When Its $100 Million Campaign Stops Running? FULL ARTICLE


DigitalNext

The Coming Darwinism of IPhone Apps

There's an App for That -- for Now FULL ARTICLE

Behind the Redesign: Virgin.com Mixes Social Activity and Lead Generation

Rokkan Talks About Redesigning Richard Branson's Corporate Site FULL ARTICLE


CMO Strategy

Can You Predict Successful Innovation? You Bet You Can

Hit New Products Aren't the Result of Just Luck or Creative Genius FULL ARTICLE

Women's Hidden Holiday-Shopping Secrets Revealed

Will This Year's Bargains and Blowouts Be Enough to Win Them Over? FULL ARTICLE


TalentWorks

Do You Have What It Takes to Dodge Layoffs?

Five Questions for Organization Consultant and 'Survive Downsizing' Author Donald Minnick FULL ARTICLE


Small Agency Diary

The Invisible Hand of Agency Culture

Phil Johnson

How to Pick the Winners FULL ARTICLE


The Big Tent

How Black Friday Can Be Brown Friday

A Checklist for Winning Over Hispanics This Holiday Season FULL ARTICLE


News

What Landing Cadbury Would Mean for Kraft, Ferrero, Hershey

Outcome Could Decide the World's Confectionary Leader FULL ARTICLE

AT&T Strikes Back at Verizon With Its Own Comparison Campaign

Luke Wilson TV Spot Ranks Providers Side-by-Side FULL ARTICLE

Starbucks Rings in the Holidays With Big Social-Media Push

Will Partner With Pandora, Connect With Fans on Facebook, Flickr FULL ARTICLE

Recession May Be Over, but Worst Likely Still to Come for Advertising Industry

While Economy Is Growing, More People Are Getting Fired than Hired FULL ARTICLE


Agency News

Farfar Co-founder Nicke Bergstrom Joins Mother, New York

Scandinavian Creative Adds Digital Clout to Agency's Growing Mix of Marketing Services FULL ARTICLE

Bloomberg Seeks Agency for Global Branding

New Owner of BusinessWeek Looks to Raise Awareness of Media Properties Beyond Terminals FULL ARTICLE

Ogilvy Taps Carla Hendra to Head New Global-Strategy Arm

John Seifert Will Become Responsible for Agency's U.S. and N.Y. Operations FULL ARTICLE


Global News

Pop-Up Retail Goes Mainstream in the U.K.

Unilever, Cadbury and HMV Use Temporary Tactics For Holiday Season FULL ARTICLE

In Latin America, DDB Goes Bernbach One Better and Installs Creative Trios

Introduces a New Creative Cell: Creative, Planner and Digital Specialist FULL ARTICLE

Unilever, Lufthansa, Vente Privee Honored With European CMO Awards

Booz & Co. Distinction Handed Out at Frankfurt Ceremony FULL ARTICLE


Madison+Vine: News

Marketers Hop on Augmented Reality Bandwagon to Promote 'Avatar'

Avatar Coke can

Will Efforts by Coke, McDonald's to Plug Fox's Much-Anticipated Movie Finally Take Nascent Tech Mainstream? FULL ARTICLE


Adages

Buffalo Soldiers Wings & Things

Bob Marley's Estate Reaches Licensing Deal FULL ARTICLE


GoodWorks

Autism Speaks Hosts Chicago Fundraiser

Legacy Marketing Works to Support 2nd Annual Ball FULL ARTICLE



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