Latest Ad & Marketing News

Nutella Day Likely to Survive Unscathed

Nutella Day Likely to Survive Unscathed

The fan-led event seemed threatened when the event's founder, Sara Rosso, said earlier this week that lawyers for the brand sent her a cease-and-desist letter.

What TVGuide.com Watchlist Data Reveals About the Season's New Dramas

What TVGuide.com Watchlist Data Reveals About the Season's New Dramas

Here's one more way buyers can evaluate this fall's new dramas: by seeing how many TVGuide.com users added each one to their Watchlists.

The Upfront's Best Moments, Most Awkward Moments and Worst Hashtag

The Upfront's Best Moments, Most Awkward Moments and Worst Hashtag

In a welcome bit of humor about the hard sell, CBS executive Jo Ann Ross wore a skirt that flashed "Your Ad Here."

How Do You Introduce a Mobile-Only Bank? With a Mobile Orchestra, Of Course.

How Do You Introduce a Mobile-Only Bank? With a Mobile Orchestra, Of Course.

Publicis Conseil introduces BNP Paribas' "Hello Bank!" -- whichs claims to be Europe's first fully-digital mobile bank -- with a smart orchestra stunt.

From Around the Web

Detroit Free Press

Eminem publisher sues Facebook, says tech giant appropriated rapper's song

The suit centers on a commercial for the recently launched Facebook Home for Android phones. It asserts that the ad used music copied from 'Under the Influence,' a track on the 'The Marshall Mathers LP.'

Picked by Michael Learmonth
Yahoo! Finance

Here's Who Pays the Bill for Apple's Tax Avoidance

From the blog The Exchange: The flap over Apple's (AAPL) corporate tax strategy might seem like a snoozer, until you consider who makes up the difference for Apple's shrunken tax payments. That would be you, dear taxpayer. Apple is in the crosshairs as Congressional investigators … Continue reading '

Picked by Ken Wheaton
Nytimes

Manchester City and Yankees to Own M.L.S. Club in New York

The Major League Soccer team will be known as the New York City Football Club and it expects to begin competing in 2015, the league said on Tuesday.

Picked by Michael Learmonth
Startribune

Target testing its own movie streaming service

The retail chain is testing a Netflix-like movie streaming service with its own employees.

Picked by Nat Ives
POLITICO

Senate investigators: Apple sheltered $44 billion from taxes

Senate investigators accuse Apple of wiring together a complicated system to shield billions of dollars in international profits from both U.S. and foreign tax collectors.

Picked by Ken Wheaton
AllThingsD

How Many Users Does Tumblr Really Have?

Yahoo says it acquired 300 million new users yesterday. But, for now, the number advertisers care about will be much smaller.

Picked by Michael Learmonth
Wsj

Hershey Keen for Piece of China Market

Hershey will introduce a milk-based candy in China and open up a Shanghai R&D center as part of its strategy to build a presence the world's fastest-growing candy market.

Picked by Rupal Parekh
ZDNet

Accenture nabs digital marketing biz Acquity Group for $315 million

Accenture continues to move toward its goal of being a digital marketing services provider with its second acquisition in a week.

Picked by Rupal Parekh
Multichannel

Time Warner Cable to Test Genre-Based Lineup in Syracuse

Beyond channel 99, Time Warner Cable will host related channels under headings such as Entertainment, Life & Style and Sports.

Picked by Nat Ives
Wall Street Journal

Stephen King Says No to Joyland E-Book

Stephen King has no plans for a digital edition of his new book, Joyland, hoping to get more people to shop for it in a physical bookstore.

Picked by Judann Pollack

More From Ad Age

What Tumblr and Two More Potential Huge Deals Reveal About Tech Future

What Tumblr and Two More Potential Huge Deals Reveal About Tech Future

Possible acquisitions by Facebook and Microsoft further show giants of tech looking well beyond the personal computer.

A Peek Into Starwood Hotels' Marketer Immersion Program

A Peek Into Starwood Hotels' Marketer Immersion Program

C-suiters temporarily relocate to fast-growing markets to bone up on best practices and meet with local officials.

Get Ready for Innovations in a Cookie-Less World

Get Ready for Innovations in a Cookie-Less World

If your agency has third-party ad serving systems, data-management and attribution, its time to start thinking beyond third-party cookies.

Ad Age Picks the Upfront's Hits and Misses

Ad Age Picks the Upfront's Hits and Misses

Now that you're voting on the dramas and comedies most likely to meet the schedulers' axe first, here are our own network-by-network picks.

Worlds Collide: The New Data-Focused CMOs and Their CIO Counterparts

Worlds Collide: The New Data-Focused CMOs and Their CIO Counterparts

The proliferation of digital channels, the internet of things and tomorrow's industrial internet demand new technology skills from the chief marketing officer.

Brazilian Agency Hopes to Do Good -- And Do Business -- in Poorest Communities

Brazilian Agency Hopes to Do Good -- And Do Business -- in Poorest Communities

An ad agency in Rio wants to teach poor people in the slums how to be consumers.

Discrimination Claim Against Interpublic Heads to Trial

A district judge tossed bulk of discrimination claims file by Joy C. Noel, but one part of the case is going to trial next month.

Group of Senior Execs Depart Huge to Form New Digital Shop

Group of Senior Execs Depart Huge to Form New Digital Shop

The Brooklyn-based digital agency is losing a group of senior staffers -- including founder Gene Liebel -- who are launching a new shop.

Rise of the Non-Network Originals Gives TV Nets Cause for Concern

Rise of the Non-Network Originals Gives TV Nets Cause for Concern

TV networks have a bigger concern than one-upping their broadcast rivals: grabbing attention from original content on nontraditional platforms.

Six Questions With Volkswagen's Kevin Mayer

Six Questions With Volkswagen's Kevin Mayer

Automaker's VP-marketing talks agency relationships, the Super Bowl, the 'dummy screen' and the iBeetle.

How 'Skinny' Became the Hottest Phrase in Marketing

How 'Skinny' Became the Hottest Phrase in Marketing

For food and drink makers, "skinny" seems to be the phattest marketing term going -- and here's why.

Restaurants Slim Down Cocktail Calorie Counts

Restaurants Slim Down Cocktail Calorie Counts

T.G.I. Friday's, Chili's and others are slapping generic phrases like "skinny" and "slender" on cocktails as they target weight-conscious drinkers.

Special Reports