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Was Lohan's $100M Suit Against E-Trade Crowdsourced?

Was Lohan's $100M Suit Against E-Trade Crowdsourced?

Actress (and her Twitter Followers) Upset Over 'Milkoholic' Comment in Super Bowl Spot FULL ARTICLE

Hilton Hotels Puts Creative Biz Into Review

Hilton Hotels Puts Creative Biz Into Review

Unclear if Incumbent Y&R Will Defend $51 Million Account FULL ARTICLE

Carat Picks Up More Work From Pfizer

Carat Picks Up More Work From Pfizer

Pharma Marketer Taps Agency to Handle $250 Million in Media Buying That Was Previously In-house FULL ARTICLE

What a Small Shop Should Expect After Being Named Agency of the Year
Small Agency Diary

What a Small Shop Should Expect After Being Named Agency of the Year

Rockfish CEO: Agency Experienced (Positive) Growing Pains FULL ARTICLE

This Week's Print Issue

Stuck-in-Middle Walmart Starts to Lose Share

This Week's Print Issue

Recession-Resistant Retailer Squeezed by Deep Discounters and Higher-End Stores, Calling Some Strategies Into Doubt MORE


MediaWorks

A 'Breech' of Ad Policy?

CareerBuilder Enters Fray Over Pantsless Super Bowl Ads FULL ARTICLE

ABC: 41 Million Tune in to Oscars Broadcast

Ratings Rebound Continues for Awards Show as Live TV Keeps Momentum FULL ARTICLE


Digital

Why Apple's Oscar Ad Won't Go Viral

Focus on TV, Aversion to Social Media, Stalls Web Viewing FULL ARTICLE

Video Chat Is Where It's at -- but How Do Brands Fit in?

As Non-business Use of Service Grows, Citibank, Ford, Verizon Buy OoVoo FULL ARTICLE


DigitalNext

Five Reasons Companies Should Not Block Access to Social Networks

Collaboration Can Increase Productivity. That and Resistance Is Futile FULL ARTICLE


CMO Strategy

CMOs, Go Beyond a PR Plan to Prepare for an Inevitable Product Crisis

If You Haven't Already Convened Some Serious Internal Firepower, You're Borderline Negligent FULL ARTICLE


TalentWorks

A Woman's Place May Just Be in Digital Shops

How the Digital Revolution Might Finally Bring Diversity to the Creative Department FULL ARTICLE


Small Agency Diary

Keeping an Eye on the Cash Register

Building a Results-Focused Organization FULL ARTICLE


GenNext

In Defense of a Limited Online Presence

Alex Kniess

Why I Stopped Tweeting FULL ARTICLE


News

Beverage Giants Team Up in Campaign to Remove Soda From Schools

Ad Collaboration Between Coca-Cola, Pepsi, Dr Pepper Hopes to Show Industry in Positive Light FULL ARTICLE

Male Call: Marketers Jump on Men's Grooming Trend

Personal Care Is in, but Term 'Metrosexual' Is Definitely out FULL ARTICLE


Agency News

Activision Blizzard Drops Crispin From 'Guitar Hero,' Taps TBWA

Marketer Says It Was Impressed With Shop's Work on 'Call of Duty' FULL ARTICLE

Beiersdorf Picks Aegis' Carat For $100 Million Media Planning, Buying

Account Was at Omnicom Group's OMD FULL ARTICLE

National Pork Board Selects Schafer Condon as Agency of Record

Seeking New Ideas, Marketer Considers Scrapping Longtime Tagline, the 'Other White Meat' FULL ARTICLE


Global News

Clarins Wonders: Can You Crowdsource a Fragrance?

New Global Online Platform 'Womanity' Will Try, With Help From Women and Martin Sorrell FULL ARTICLE

Soy-Sauce-Flavored Kit Kats? In Japan, They're No. 1

With 18 Other Exotic Flavors, Nestle Takes Product Localization in Country to Culinary Extremes FULL ARTICLE

Costa Rica's Annual Pilgrimage Goes Viral

Taking Traditional Trek Digital Wins Top Award at Volcan Ad Festival FULL ARTICLE


Madison+Vine: News

Why 'Modern Family' Still Drives Toyota

Product-Placement Deal Struck Well Before Automaker's Massive Recall FULL ARTICLE


Adages

Urban Dictionary Has Ruined Every Flavor

Seems Every Adjective in English Has a Smutty Second Meaning FULL ARTICLE


GoodWorks

AT&T: Don't Text and Drive

New Campaign Tells People That 'No Text Is Worth Dying Over' FULL ARTICLE



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