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Worth It: Obama Subjects Himself to 'Between Two Ferns'

Worth It: Obama Subjects Himself to 'Between Two Ferns'

President's Funny or Die appearance might seem like a waste of time, but it's a savvy marketing effort for Healthcare.gov.

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Anne Sweeney Says She's Leaving Disney to Pursue TV Directing

Anne Sweeney Says She's Leaving Disney to Pursue TV Directing

By Jeanine Poggi

22
1

The Military Is Undercharging Marketers to Use Its Soldiers

The Military Is Undercharging Marketers to Use Its Soldiers

By Benjamin Duchek

15
1

Gawker's Nick Denton Says BuzzFeed is 'Pointless.' Also a 'Perfect Competitor.'

Gawker's Nick Denton Says BuzzFeed is 'Pointless.' Also a 'Perfect Competitor.'

5:10 pm on Mar 11

Discovery and Eric Schmidt Back Tapp, Platform for $10-Per-Month Web Video

Discovery and Eric Schmidt Back Tapp, Platform for $10-Per-Month Web Video

3:04 pm on Mar 11

Following 'True Detective' Crash, Time Warner Cites Focus on HBO Go Tech

Following 'True Detective' Crash, Time Warner Cites Focus on HBO Go Tech

2:50 pm on Mar 11

Havas Chicago Picks Up Sears' Craftsman, Die Hard and Kenmore

Havas Chicago Picks Up Sears' Craftsman, Die Hard and Kenmore

2:25 pm on Mar 11

Most Popular

1

Video: We Taste-Tested the 3D-Printed Oreo Cookies at SXSW

By Shareen Pathak - 2 days ago

2

Under Armour's Olympic Experience Is Textbook Case For How to Handle Crisis

By Michael McCarthy - Yesterday

3

Four Reasons Your Brand Posts Are Fading On Facebook

By Cotton Delo - Yesterday

4

Ad Campaigns Are Finally Reflecting Diversity of U.S.

By Natalie Zmuda - Yesterday

5

Let's Be Honest: SXSW Is About Innovation in Marketing, not Tech

By David Berkowitz - Yesterday

6

Trading Spaces: A Look at Some of Adland's New Digs

By Shareen Pathak and Alexandra Bruell - Yesterday

Creativity

Why Can't This Woman Watch Movies? Canal+ Spain Explains
EA Imagines Life With Your Very Own Titan In Launch Spot For Titanfall
Prodco Chief And 3D Print Guru Mick Ebeling Honored In Intel's Latest Film

Picks of the day

What's New

The Creativity Top 5: The Best Brand Ideas of the Week

European Wax Center: Red Carpet

A Zombie's Tale: It Ain't Easy Being a Canadian Actor

Emma Willard: Modernizing a Respected Tradition

What We’re Reading

BuzzFeed
Clothing Company Uses Female Ph.D.s Instead Of Regular Models

Picked by Sheila Dougherty
Foliomag
New CEO at Reader's Digest -- Again

Picked by Nat Ives
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CSO
TSA Shelves Plans to Monitor You Online

Picked by Kate Kaye
More About Advertising
WPP's Sorrell confounds shareholders with £22m

Picked by Laurel Wentz
POLITICO
Sharyl Attkisson resigns from CBS News

Picked by Ken Wheaton
The New York Times
Every Dog Has Its Data

Picked by Sheila Dougherty
The Hollywood Reporter
SXSW: Lena Dunham Says TV Ratings Mean Nothing to Her

Picked by Nat Ives
Bloomberg
McDonald's Sales Hurt by Fourth-Straight U.S. Drop

Picked by Maureen Morrison
The Times-Picayune - NOLA.com
Louisiana, MoveOn Group Tangle Over Political Billboard

Picked by Ken Wheaton
Ad Age LookBook

Featured Profile Fingerpaint

Learn more
The Next Web
Google Pretty Sure Its Data Is Safe from Government Spying

Picked by Kate Kaye
Twin Cities Daily Planet
Minnesota State Rep. Wants a Data Privacy Commission

Picked by Kate Kaye

Opinion

Special Report: SXSW

The SXSW Photo Feed: Your Best Instagram Pics From Austin

The SXSW Photo Feed: Your Best Instagram Pics From Austin

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Reddit Hates Marketing. How to Market on it Anyway.

Reddit Hates Marketing. How to Market on it Anyway.

Julian Assange at SXSW: 'People Are Products Sold to Advertisers'

Julian Assange at SXSW: 'People Are Products Sold to Advertisers'

Video: We Taste-Tested the 3D-Printed Oreo Cookies at SXSW

Video: We Taste-Tested the 3D-Printed Oreo Cookies at SXSW

Mindy Kaling at SXSW: 'My Life is Constantly Disappointing People Politically'

Mindy Kaling at SXSW: 'My Life is Constantly Disappointing People Politically'

Ad Age Reports

Research Report How to Integrate Social Media Into Your Marketing Strategy

Learn five practical methods for successfully engaging with consumers through research, crowdsourcing, branded content, customer evangelism and customer service.

This Week's Issue

Ad Campaigns Are Finally Reflecting Diversity of U.S.

Ad Campaigns Are Finally Reflecting Diversity of U.S.

By Natalie Zmuda

440
3

Under Armour's Olympic Experience Is Textbook Case For How to Handle Crisis

Under Armour's Olympic Experience Is Textbook Case For How to Handle Crisis

Advocacy Group: Ad Research Overlooks Disabled

Advocacy Group: Ad Research Overlooks Disabled

Target's CMO Navigates Marketing Post-Security Breach

Target's CMO Navigates Marketing Post-Security Breach

Four Reasons Your Brand Posts Are Fading On Facebook

Datacenter

Where Big Brands Get Advertised

The nation’s 200 most-advertised brands – from No. 1 AT&T to No. 200 Outback Steakhouse -- had 2012 measured-media spending of $50.2 billion. Here’s where those megabrands put their money.

Published: July 8, 2013 Numbers rounded. Internet is internet display only; excludes video and paid search.

Source: Ad Age’s 100 Leading National Advertisers report

Get more data and intelligence in the Ad Age DataCenter.

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