Big In Print
Viewers may be latching onto familiar names at this point -- like "Robin Williams." That's exactly as networks intended.
What happens when you put 600 sweets marketers in a room with retail buyers? Everything from Farts Candy to a tennis-ball shaped candy from Maria Sharapova.
As G4 becomes Esquire and Speed becomes Fox Sports 1, cable companies are getting saddled with channels they didn't order -- and unsure they can afford future fee increases.
Walmart has hired Dan Bartlett, the head of public-relations firm Hill & Knowlton's U.S. unit, as exec VP-corporate affairs.
Privately, the kvetching about Snow Fall among "media people" has been pretty intense. Each time this topic comes up around journalism profs or reporters, there's a huge amount of eye-rolling.
'Derek' stars Gervais as a naive man who works in a nursing home.
The suit centers on a commercial for the recently launched Facebook Home for Android phones. It asserts that the ad used music copied from 'Under the Influence,' a track on the 'The Marshall Mathers LP.'
From the blog The Exchange: The flap over Apple's (AAPL) corporate tax strategy might seem like a snoozer, until you consider who makes up the difference for Apple's shrunken tax payments. That would be you, dear taxpayer. Apple is in the crosshairs as Congressional investigators … Continue reading '
The Major League Soccer team will be known as the New York City Football Club and it expects to begin competing in 2015, the league said on Tuesday.
The retail chain is testing a Netflix-like movie streaming service with its own employees.
Senate investigators accuse Apple of wiring together a complicated system to shield billions of dollars in international profits from both U.S. and foreign tax collectors.
Yahoo says it acquired 300 million new users yesterday. But, for now, the number advertisers care about will be much smaller.
Hershey will introduce a milk-based candy in China and open up a Shanghai R&D center as part of its strategy to build a presence the world's fastest-growing candy market.
Accenture continues to move toward its goal of being a digital marketing services provider with its second acquisition in a week.
The fan-led event seemed threatened when the event's founder, Sara Rosso, said earlier this week that lawyers for the brand sent her a cease-and-desist letter.
Here's one more way buyers can evaluate this fall's new dramas: by seeing how many TVGuide.com users added each one to their Watchlists.
In a welcome bit of humor about the hard sell, CBS executive Jo Ann Ross wore a skirt that flashed "Your Ad Here."
Publicis Conseil introduces BNP Paribas' "Hello Bank!" -- whichs claims to be Europe's first fully-digital mobile bank -- with a smart orchestra stunt.
Microsoft said the console will launch "later this year," meaning it will likely be in time for the all-important holiday season.
Advertising can change the world, because great brands are created with a platform that makes lives better.
Ms. Gambelli, who led NBC broadcast sales until last fall, has joined Horizon Media as exec VP-chief investment officer.
The video doesn't show much about what the box is or does, but it still managed 6.7 million views in its first week.
The self-proclaimed "Worldwide Leader in Sports" rarely has layoffs -- the last were in 2009. But with rivals such as Fox Sports 1 looming, ESPN has been spending big to stockpile sports rights.
The Digital Place-Based Advertising Association has named TV veteran Barry Frey its new CEO. Mr. Frey says advertisers now see their TV buys losing punch.
Ad effort aims to change behavior of fans who see chain as primarily a place for dessert treats.
Last year Ad Age voters correctly predicted that CBS legal drama "Made in Jersey" would be the first new broadcast drama axed. Can you repeat the feat?
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