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Macy's Buses College Students to Stores in Back-to-School Push

Macy's Buses College Students to Stores in Back-to-School Push

Macy's is shuttling college students to its stores, as well as hosting a lip dub contest as part of its back-to-school campaign.

By Ashley Rodriguez

0

Lake Capital Buys Engine Group in Plan to Build New Agency Holding Company

Lake Capital Buys Engine Group in Plan to Build New Agency Holding Company

By Alexandra Bruell

12

See Jude Law Tap Dance in Johnnie Walker's 'Gentleman's Wager' Film

People on the Move: Tennille Teague Is Head of Production at Pereira & O'Dell

People on the Move: Tennille Teague Is Head of Production at Pereira & O'Dell

11:30 am on Jul 30

GOP Chief Tech Officer Isn't Salaried Employee -- But Isn't Hurting, Either

GOP Chief Tech Officer Isn't Salaried Employee -- But Isn't Hurting, Either

11:20 am on Jul 30

Where Is the CEO of Edelman's China Holding Company?

Where Is the CEO of Edelman's China Holding Company?

10:38 am on Jul 30

How to Measure Social Success in Global Organizations

How to Measure Social Success in Global Organizations

10:30 am on Jul 30

Most Popular

1

Eight Media and Marketing Buzzwords That Must Die

By Simon Dumenco - Yesterday

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HBO Pushes Web Expansion as Bewkes Battles Murdoch Takeover Bid

- 2 days ago

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Virtual Reality: Advertising's Next Big Thing?

By Cotton Delo - 2 days ago

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Banned from TV, TomTom's Steamy Wearables Spot Goes Viral

By Grace Chung - Yesterday

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Ad Age's 2014 Small Agency Awards: See the Winners

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Twitter Asks Adland to Look Beyond Its Walls -- and Away From Facebook

By Mark Bergen - 2 days ago

Creativity

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Glass Half Empty? Russian Milk Brand Steals a March on Competitors With Clever Media Buy

Schick Intuition: Ribbon Bomb

Beeby Clark + Meyler

See Jude Law Tap Dance in Johnnie Walker's 'Gentleman's Wager' Film

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Opinion

Special Report: Small Agency Conference and Awards

Small Agency Integrated Campaign of the Year, Gold: Heat

Small Agency Integrated Campaign of the Year, Gold: Heat

By Maureen Morrison

3

Ad Age's 2014 Small Agency Awards: See the Winners

Ad Age's 2014 Small Agency Awards: See the Winners

How To Attract Talent to a Small Agency: Video

How To Attract Talent to a Small Agency: Video

How CrossFit Built a Passion Brand

Client Red Flags and Other Takeaways From the Small Agency Conference

Client Red Flags and Other Takeaways From the Small Agency Conference

Everything You Wanted to Know About 'Don't Mess With Texas'

Everything You Wanted to Know About 'Don't Mess With Texas'

Ad Age Creativity

Video Creativity Top 5

Latest Issue

Ad Age's 2014 Small Agency Awards: See the Winners

Ad Age's 2014 Small Agency Awards: See the Winners

215

Small Agency of the Year, Culture, Gold: Roundhouse

Small Agency of the Year, Culture, Gold: Roundhouse

Small Agency of the Year, Southeast, Gold: Bohan

Small Agency of the Year, Southeast, Gold: Bohan

Small Agency Digital Campaign of the Year, Gold: Reactive

Small Agency Digital Campaign of the Year, Gold: Reactive

Small Agency of the Year, 1-10 Employees, Silver: Good Solutions

Small Agency of the Year, 1-10 Employees, Silver: Good Solutions

Small Agency of the Year, 76-150 Employees, Gold: Brooklyn Brothers

Small Agency of the Year, 76-150 Employees, Gold: Brooklyn Brothers

Datacenter

Where Big Brands Get Advertised

The nation’s 200 most-advertised brands – from No. 1 AT&T to No. 200 Outback Steakhouse -- had 2012 measured-media spending of $50.2 billion. Here’s where those megabrands put their money.

Published: July 8, 2013 Numbers rounded. Internet is internet display only; excludes video and paid search.

Source: Ad Age’s 100 Leading National Advertisers report

Get more data and intelligence in the Ad Age DataCenter.

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