Latest Ad & Marketing News

Agency News

Discrimination Claim Against Interpublic Heads to Trial

A district judge tossed bulk of discrimination claims file by Joy C. Noel, but one part of the case is going to trial next month.

Agency News
Group of Senior Execs Depart Huge to Form New Digital Shop

Group of Senior Execs Depart Huge to Form New Digital Shop

The Brooklyn-based digital agency is losing a group of senior staffers -- including founder Gene Liebel -- who are launching a new shop.

Media
Rise of the Non-Network Originals Gives TV Nets Cause for Concern

Rise of the Non-Network Originals Gives TV Nets Cause for Concern

TV networks have a bigger concern than one-upping their broadcast rivals: grabbing attention from original content on nontraditional platforms.

CMO Strategy
Six Questions With Volkswagen's Kevin Mayer

Six Questions With Volkswagen's Kevin Mayer

Automaker's VP-marketing talks agency relationships, the Super Bowl, the 'dummy screen' and the iBeetle.

News
How 'Skinny' Became the Hottest Phrase in Marketing
News
Restaurants Slim Down Cocktail Calorie Counts
Agency News
Porsche Keeps Creative at Cramer-Krasselt After Six-Month Pitch
Digital
Tumblr's Karp Vows to Protect Platform Even As Yahoo Ramps Up Ad Biz
Media \ Special Report: TV Upfront
USA, AMC Seeking Upfront Price Increases -- Before Negotiations Begin
Media
Bonnier Scoops Up Motorcycle Mags in Deal With Source InterLink
News \ Creativity Pick of the Day
Swedish House Mafia Parts Ways in New Volvo Campaign
columns \ The Media Guy
Three Ways Yahoo Can Avoid Screwing Up Tumblr
Media
Recording TV Shows With a Tweet
Digital
Yahoo to Bring More Ad Formats to Tumblr, Mayer Says

From Around the Web

Wsj

Hershey Keen for Piece of China Market

Hershey will introduce a milk-based candy in China and open up a Shanghai R&D center as part of its strategy to build a presence the world's fastest-growing candy market.

Picked by Rupal Parekh
ZDNet

Accenture nabs digital marketing biz Acquity Group for $315 million

Accenture continues to move toward its goal of being a digital marketing services provider with its second acquisition in a week.

Picked by Rupal Parekh
Multichannel

Time Warner Cable to Test Genre-Based Lineup in Syracuse

Beyond channel 99, Time Warner Cable will host related channels under headings such as Entertainment, Life & Style and Sports.

Picked by Nat Ives
Wall Street Journal

Stephen King Says No to Joyland E-Book

Stephen King has no plans for a digital edition of his new book, Joyland, hoping to get more people to shop for it in a physical bookstore.

Picked by Judann Pollack
Theonion

Sponsored Content Pretty F--king Awesome | The Onion

Media consumers across the United States are reporting this week that sponsored content is easily the coolest f--king published material anyone could ever read or watch.

Picked by Ken Wheaton
Medical Daily

Researchers Propose New Guidelines For Self-Regulating Alcohol Ads

Findings from a new study suggest a better, more uniform code for determining whether or not alcohol advertisements are appropriate.

Picked by Rupal Parekh
STLtoday.com

Panera's Optional Priced Turkey Chili Off to a Strong Start

Bakery-cafe chain has no plans yet to expand program outside of St. Louis area.

Picked by Rupal Parekh
Washington Post

Most U.S. clothing chains did not sign pact on Bangladesh factory reforms

Companies including Wal-Mart, Gap and Target opted out; retailers cited fear of lawsuits over pact's terms.

Picked by Sheila Dougherty
BuzzFeed

'Arrested Development' Was Forced To Shoot Actors Separately

Because of scheduling issues, some actors were edited into group scenes in post-production

Picked by Sheila Dougherty
ESPN.com

US Open Tennis Leaves Broadcast TV in 2015

The U.S. Open tennis tournament will be aired exclusively on ESPN networks beginning with the 2015 tournament.

Picked by Nat Ives

More From Ad Age

Behind Coke's Attempt to Unite Indians and Pakistanis with Vending Machines

Behind Coke's Attempt to Unite Indians and Pakistanis with Vending Machines

A look at how the beverage giant is attempting to bridge nations in conflict with its "Small World Machines" campaign.

Your Brand Caught in a Pop-Culture Crisis? You Shoulder Some Blame

Your Brand Caught in a Pop-Culture Crisis? You Shoulder Some Blame

When brands get in hot water because of tie-ups with rap-artist endorsers, the marketing execs must examine their own culpability.

Mad Men Recap: Need for Speed

Mad Men Recap: Need for Speed

That the electrifying opening -- a frantic tight shot in a speeding car, the sudden appearance of a gun -- was not even the strangest moment tells you just how bizarre last night's episode was.

Amazon Taps Initiative to Serve as Global Media Agency

Following a fast-paced agency review, the Interpublic Group of Cos.' shop wins global media duties for the e-commerce giant.

RadioShack Looks to Regain Relevance With Push for Younger Consumers

RadioShack Looks to Regain Relevance With Push for Younger Consumers

Struggling retailer has a new CMO and plans to become the "neighborhood technology playground."

Can AT&T Use Its Ad Spend Data to Help Clients Target Consumers?

Can AT&T Use Its Ad Spend Data to Help Clients Target Consumers?

AT&T is the country's fifth largest ad spender -- and now its using data gleaned from its own digital advertising to to help other marketers that buy inventory through AT&T's AdWorks business.

Former Initiative CEO Nick Pahade Takes Reins at Poptent

The former agency exec will be tasked with striking more content deals with brands, agencies and publishers.

Is a Yahoo-Owned Tumblr More Attractive to Brands?

Is a Yahoo-Owned Tumblr More Attractive to Brands?

Being backed by Yahoo will give Tumblr more street cred in sales pitches. But will it make Tumblr less cool?

Upfront Brings New Scheduling Strategy for Broadcast Nets

Upfront Brings New Scheduling Strategy for Broadcast Nets

The line between broadcast and cable is continuing to disappear. Already cable has managed to snag broadcast-level audiences, produce broadcast-quality shows and, in some cases, command broadcast-style ad rates.

P&G Launches Major ROI Review

P&G Launches Major ROI Review

Under pressure, Procter & Gamble, U.S.'s No. 1 ad spender, examines how it measures the impact of its outlay.

Adland Gets a Good Look Through Google Glass

Adland Gets a Good Look Through Google Glass

Google has insisted it will not permit display ads on the platform. But creating branded apps seems possible.

There's Data in That Toothbrush (And Lots of Other Products, Too)

There's Data in That Toothbrush (And Lots of Other Products, Too)

Imagine for a second that you could interview a product. How often is it being used? For how long? And where in the house does it live?

What You Need to Know About That Bloomberg News Snooping Scandal

What You Need to Know About That Bloomberg News Snooping Scandal

Dumenco deconstructs the culture of the global news conglomerate that billionaire Mike Bloomberg whimmed into being.

Special Reports