Latest Ad & Marketing News

Facebook's $38 IPO at End of First Day of Trading Worth ... $38

Facebook's $38 IPO at End of First Day of Trading Worth ... $38

Facebook hovered near the initial public offering price in its trading debut, following a record IPO.

Days After Quitting Facebook Ads, GM Swears Off the Super Bowl

Days After Quitting Facebook Ads, GM Swears Off the Super Bowl

Is General Motors making a point or acting under new pressures?

Top 10 Twitter Trends of the Week: 'Little Monsters' Multiply and Pop Grips the Chart

Top 10 Twitter Trends of the Week: 'Little Monsters' Multiply and Pop Grips the Chart

Pop stars command the five largest followings on Twitter, so a pop-heavy list of trends should be no surprise this week -- or any week.

DraftFCB Wins SeaWorld Account

DraftFCB Wins SeaWorld Account

With summer vacation is on the horizon, DraftFCB's New York office has picked up agency-of-record duties for SeaWorld Parks & Entertainment, which operates SeaWorld and Busch Gardens.

Yahoo Taps Mollie Spilman as New Chief Marketing Officer

Yahoo Taps Mollie Spilman as New Chief Marketing Officer

Yahoo interim CEO Ross Levinsohn reorganized the management team of the struggling web portal after taking the helm earlier this week, naming Mollie Spilman as chief marketing officer.

Mediabrands Spinoff Network Will Be Called BPN

Mediabrands Spinoff Network Will Be Called BPN

Plans for a third agency network at Mediabrands are finally firming up. The new unit will sit under the Orion Trading Unit and handle conflict business.

From Around the Web

Wsj

GM Bows Out of Super Bowl

General Motors has decided it won't advertise in the next Super Bowl, a surprising reversal of strategy that comes as the auto maker overhauls its global marketing operations.

Picked by Nat Ives
Fastcompany

Free Stuff! Finally, A Deals Site That Doesn't Suck

More business-friendly than Groupon, and more respectful of user data than Facebook, Merchant Exchange is a one-stop shop for rewards programs. It'll save you money without creeping you out.

Picked by Natalie Zmuda
Fastcompany

Proof That Pinterest Drives Sales, And Its Fans Spend Big

Pinterest users not only buy the products they pin, but spend more on average than their Facebook counterparts, according to new data from Shopify.

Picked by Natalie Zmuda
Reuters

GM ad move followed failed Facebook pitch

Facebook may only have itself to blame for why General Motors rained on its IPO parade this week.

Picked by Michael Learmonth
Internetretailer

E-commerce sales jump 15% in Q1

It is the first time e-commerce sales have topped $50 billion outside of the fourth quarter.

Picked by Natalie Zmuda
MagNet

Time, Newsweek Covers Win on Newsstands

They can't beat last year's Bin Laden covers, but they're selling better than average.

Picked by Nat Ives
Omaha

Warren Buffett to buy 63 newspapers

Berkshire Hathaway is expected to use the $142 million purchase to create a new division, BH Media Group.

Picked by Ken Wheaton
DealBook

Facebook Raises $16 Billion in I.P.O.

The initial public offering, priced at $38 a share, values Facebook at $104 billion, putting the social networking company on par with McDonald's, Citigroup and Amazon.com.

Picked by Michael Learmonth
Splitsider

10 Promising Pilots the Networks Didn't Pick Up This Year

Why did ABC pass on something called "Awesometown"?

Picked by Nat Ives
Funny or Die

Introducing Funny or Die's Magazine: The Occasional

Funny or Die says Funny or Die's new iPad magazine is the best thing ever on the iPad.

Picked by Nat Ives

More From Ad Age

Amazon to Sell Ads on Kindle Fire Welcome Screen -- If You Have $600K

Amazon to Sell Ads on Kindle Fire Welcome Screen -- If You Have $600K

The Kindle Fire is Amazon.com's best-selling product, the company said in its first-quarter-earnings release. And it's being treated that way by the Amazon ad sales team.

A Look Back at Donna Summer's Long Commercial Career

A Look Back at Donna Summer's Long Commercial Career

The dance-music diva's megahits did more than flood dance floors and top the charts; Ms. Summer's songs were used in plenty of commercials, well after disco's peak in the 1970s and 1980s.

Brands on Facebook: Advertising Is Optional

Brands on Facebook: Advertising Is Optional

One in five clicks in the U.S. happens on Facebook, and most brands maintain a presence there and carefully cultivate their fan base. But do they need to advertise as well?

USA Fills Pipeline With Comedies and Reality Shows

USA Fills Pipeline With Comedies and Reality Shows

USA Network wants to diversify a slate currently dominated by "blue-skies" dramas such as "Royal Pains," the series about a doctor in the Hamptons.

Why Low Ratings Won't Stop AMC From Showing Every Episode of 'The Pitch'

Why Low Ratings Won't Stop AMC From Showing Every Episode of 'The Pitch'

Poor viewership has sparked coverage calling the show a "disaster" perhaps headed for a "premature end." But don't expect AMC to pull it early.

GM Doesn't Have a Facebook Problem, It Has a Brand Loyalty Problem

GM Doesn't Have a Facebook Problem, It Has a Brand Loyalty Problem

Rather than focus on selling cars on Facebook, the brand should have looked at how to connect with its best advocates to influence purchase behavior across the social graph.

Olympics Campaigns Go Big on the Viral Video Chart

Olympics Campaigns Go Big on the Viral Video Chart

The summer Olympics have hit the Viral Video Chart in a big way this week, in videos from some of the largest global marketers, according to data provided by Visible Measures.

Starbucks Promotes Young-Scrivner to President of Canada

Starbucks Promotes Young-Scrivner to President of Canada

Starbucks upped Global CMO Annie Young-Scrivner to president of Canada, its second-largest market after the U.S.

CW to Bid Farewell to 'Gossip Girl' After Prime-Time Shake Up

CW to Bid Farewell to 'Gossip Girl' After Prime-Time Shake Up

The new fall slate includes more action-themed programming that could appeal to a broader swath of viewers.

How Walmart Is Localizing Its Stores With Facebook

How Walmart Is Localizing Its Stores With Facebook

A social-local strategy lets retailers capitalize on consumer use of new media, at the store level.

Lee Doyle Joins Mindshare, Stays in Group M Family

Lee Doyle Joins Mindshare, Stays in Group M Family

Nearly eight months after stepping down as North America CEO of WPP's MEC, Lee Doyle has joined sibling agency Mindshare in the newly created role of president-client development in North America.

Watch Trailers for All Four New Fall Series on CBS

Watch Trailers for All Four New Fall Series on CBS

CBS only thinks it needs four new series this fall, including a modern retelling of "Sherlock Holmes" co-starring Lucy Liu as Watson.

TNT Fields Its Biggest Original Lineup Yet

TNT Fields Its Biggest Original Lineup Yet

TNT will run nine original series this summer, including its revival of "Dallas," the biggest slate of original programming in the network's history.

Your Charity Will Determine What Film You Watch, in 3-D Cinema Campaign for Pedigree

Your Charity Will Determine What Film You Watch, in 3-D Cinema Campaign for Pedigree

See Colenso BBDO's innovative, interactive way to drum up public interest in New Zealand's Pedigree Adoption Drive.

Ice Cube on Coors Light, Burger King and Gay Marriage

Ice Cube on Coors Light, Burger King and Gay Marriage

Ice Cube agrees with Jay-Z: He's cool with gay marriage. "I've had people in my family, myself and a lot of my ancestors have been victims of discrimination. So I don't want to discriminate on nobody," he said.

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