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TV's Soggy Scatter Market for Ads Is a Grim Portent for This Year's Upfront

TV's Soggy Scatter Market for Ads Is a Grim Portent for This Year's Upfront

After ad commitments last summer proved weak, TV execs banked on the season's so-called "scatter market." But it didn't bail them out.

By Anthony Crupi

GroupM Hits Back at Allegations of 'Kickbacks' in Industry

GroupM Hits Back at Allegations of 'Kickbacks' in Industry

By Alexandra Bruell

Photos: Scenes from the Creativity 50 Dinner in Los Angeles

Photos: Scenes from the Creativity 50 Dinner in Los Angeles

By Ann-Christine Diaz

Ad Tech's Rough Ride on Wall Street Continues With Latest IPO

People on the Move: LiquidThread Makes Key Promotions

Hotels.com's Captain Obvious Knows You're Ignoring Him

Food Network Parent Will Simulcast Ads on Six Channels to Match Broadcast Audiences

Six Things You Didn't Know About DDB NY's Icaro Doria

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Ad Sellers Face Harsh New Reality: Evolve or Find Another Career

By Michael Sebastian - 2 days ago

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ROI Is Dead. A New Metric Is Needed for Customer Relationships

By Andy Frawley - 2 days ago

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Pinterest Narrows Ad Targeting; Tests Animated Pins

By Maureen Morrison - 2 days ago

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Instagram's New Carousel Ads Are Like Print Magazine Spreads With Links

By Tim Peterson - 2 days ago

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Bogusky's Back -- This Time With a Socially Conscious Agency

By Maureen Morrison - 2 days ago

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MasterCard CMO on New Mobile 'Priceless Surprises' and Apple Pay

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Creativity

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Would You Ignore a Lump This Big in the Sidewalk?

Abbott Mead Vickers BBDO

U.K. Department for Transport: Think! Drug Drive Paranoia

Abbott Mead Vickers BBDO

David Beckham Is a Pool Hustler in Moody Marc Forster U.K. Spot for H&M

Rolling Stone magazine: Question Everything - Marley

La Comunidad + SapientNitro

What We’re Reading

New York Magazine
Matthew Weiner Analyzes the Final, Official Mad Men Poster

Picked by Ann-Christine Diaz
the Guardian
Hong Kong Pro-Democracy Media Tycoon Jimmy Lai's Home and Office Hit by Arson Attacks

Picked by Laurel Wentz
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latimes.com
Moody's Upgrades Univision Credit Rating, Easing Path to IPO

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The Hollywood Reporter
Cleavage Cut from Chinese TV's Sexy Historical Drama

Picked by Angela Doland
WSJ
France's BlaBlaCar Carpooling Service Expands Across Europe

Picked by Laurel Wentz
WSJ
Xiaomi Becomes World's Most Valuable Tech Startup

Picked by Laurel Wentz
WSJ
Alibaba's Tmall Site for Global Brands Stumbles

Picked by Laurel Wentz
the Guardian
Cuba's 'Offline Internet': No Access, No Power, No Problem

Picked by Laurel Wentz
Nasdaq
Huntsworth Names Paul Taaffe its New CEO

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WSJ
Memo to Staff: Time to Lose a Few Pounds

Picked by Ken Wheaton
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What Does Your Fridge Say About You? - WSJ

Picked by Ken Wheaton

Opinion

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How Adland Is Replacing Steady Stream of Talent Leaving for Greener Pastures

How Adland Is Replacing Steady Stream of Talent Leaving for Greener Pastures

By Maureen Morrison and Alexandra Bruell

Meet Ad Age's 2015 40 Under 40

Meet Ad Age's 2015 40 Under 40

Should Adland Join the Communications War on ISIS?

Should Adland Join the Communications War on ISIS?

CHART: Lester Holt Delivers for 'NBC Nightly News'

CHART: Lester Holt Delivers for 'NBC Nightly News'

Ad Review: How Dare They? Cadillac Greatly Overplays Message

Ad Review: How Dare They? Cadillac Greatly Overplays Message

Datacenter

The Nation’s 10 Most-Advertised Brands

What's it cost to make a brand ubiquitous?

Published: July 8, 2013Ranking based on 2012 U.S. measured-media spending from WPP’s Kantar Media

Source: Ad Age’s 100 Leading National Advertisers report

Get more data and intelligence in the Ad Age DataCenter.

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