Latest Ad & Marketing News

Microsoft Announces Live Action 'Halo' Series Produced by Steven Spielberg

Microsoft Announces Live Action 'Halo' Series Produced by Steven Spielberg

Microsoft said the console will launch "later this year," meaning it will likely be in time for the all-important holiday season.

ESPN Begins Hundreds of Layoffs

ESPN Begins Hundreds of Layoffs

The self-proclaimed "Worldwide Leader in Sports" rarely has layoffs -- the last were in 2009. But with rivals such as Fox Sports 1 looming, ESPN has been spending big to stockpile sports rights.

NBC Vet Marianne Gambelli Lands at Horizon

NBC Vet Marianne Gambelli Lands at Horizon

Ms. Gambelli, who led NBC broadcast sales until last fall, has joined Horizon Media as exec VP-chief investment officer.

The Upfront's Best Moment, Most Awkward Moment and Worst Hashtag

The Upfront's Best Moment, Most Awkward Moment and Worst Hashtag

CBS executive Jo Ann Ross wore a skirt that flashed "Your Ad Here."

From Around the Web

Yahoo! Finance

Here's Who Pays the Bill for Apple's Tax Avoidance

From the blog The Exchange: The flap over Apple's (AAPL) corporate tax strategy might seem like a snoozer, until you consider who makes up the difference for Apple's shrunken tax payments. That would be you, dear taxpayer. Apple is in the crosshairs as Congressional investigators … Continue reading '

Picked by Ken Wheaton
Nytimes

Manchester City and Yankees to Own M.L.S. Club in New York

The Major League Soccer team will be known as the New York City Football Club and it expects to begin competing in 2015, the league said on Tuesday.

Picked by Michael Learmonth
POLITICO

Senate investigators: Apple sheltered $44 billion from taxes

Senate investigators accuse Apple of wiring together a complicated system to shield billions of dollars in international profits from both U.S. and foreign tax collectors.

Picked by Ken Wheaton
AllThingsD

How Many Users Does Tumblr Really Have?

Yahoo says it acquired 300 million new users yesterday. But, for now, the number advertisers care about will be much smaller.

Picked by Michael Learmonth
Wsj

Hershey Keen for Piece of China Market

Hershey will introduce a milk-based candy in China and open up a Shanghai R&D center as part of its strategy to build a presence the world's fastest-growing candy market.

Picked by Rupal Parekh
ZDNet

Accenture nabs digital marketing biz Acquity Group for $315 million

Accenture continues to move toward its goal of being a digital marketing services provider with its second acquisition in a week.

Picked by Rupal Parekh
Multichannel

Time Warner Cable to Test Genre-Based Lineup in Syracuse

Beyond channel 99, Time Warner Cable will host related channels under headings such as Entertainment, Life & Style and Sports.

Picked by Nat Ives
Wall Street Journal

Stephen King Says No to Joyland E-Book

Stephen King has no plans for a digital edition of his new book, Joyland, hoping to get more people to shop for it in a physical bookstore.

Picked by Judann Pollack
Theonion

Sponsored Content Pretty F--king Awesome | The Onion

Media consumers across the United States are reporting this week that sponsored content is easily the coolest f--king published material anyone could ever read or watch.

Picked by Ken Wheaton
Medical Daily

Researchers Propose New Guidelines For Self-Regulating Alcohol Ads

Findings from a new study suggest a better, more uniform code for determining whether or not alcohol advertisements are appropriate.

Picked by Rupal Parekh

More From Ad Age

Get Ready for Innovations in a Cookie-Less World

Get Ready for Innovations in a Cookie-Less World

If your agency has third-party ad serving systems, data-management and attribution, its time to start thinking beyond third-party cookies.

Ad Age Picks the Upfront's Hits and Misses

Ad Age Picks the Upfront's Hits and Misses

Now that you're voting on the dramas and comedies most likely to meet the schedulers' axe first, here are our own network-by-network picks.

Worlds Collide: The New Data-Focused CMOs and Their CIO Counterparts

Worlds Collide: The New Data-Focused CMOs and Their CIO Counterparts

The proliferation of digital channels, the internet of things and tomorrow's industrial internet demand new technology skills from the chief marketing officer.

Brazilian Agency Hopes to Do Good -- And Do Business -- in Poorest Communities

Brazilian Agency Hopes to Do Good -- And Do Business -- in Poorest Communities

An ad agency in Rio wants to teach poor people in the slums how to be consumers.

Discrimination Claim Against Interpublic Heads to Trial

A district judge tossed bulk of discrimination claims file by Joy C. Noel, but one part of the case is going to trial next month.

Group of Senior Execs Depart Huge to Form New Digital Shop

Group of Senior Execs Depart Huge to Form New Digital Shop

The Brooklyn-based digital agency is losing a group of senior staffers -- including founder Gene Liebel -- who are launching a new shop.

Rise of the Non-Network Originals Gives TV Nets Cause for Concern

Rise of the Non-Network Originals Gives TV Nets Cause for Concern

TV networks have a bigger concern than one-upping their broadcast rivals: grabbing attention from original content on nontraditional platforms.

Six Questions With Volkswagen's Kevin Mayer

Six Questions With Volkswagen's Kevin Mayer

Automaker's VP-marketing talks agency relationships, the Super Bowl, the 'dummy screen' and the iBeetle.

How 'Skinny' Became the Hottest Phrase in Marketing

How 'Skinny' Became the Hottest Phrase in Marketing

For food and drink makers, "skinny" seems to be the phattest marketing term going -- and here's why.

Restaurants Slim Down Cocktail Calorie Counts

Restaurants Slim Down Cocktail Calorie Counts

T.G.I. Friday's, Chili's and others are slapping generic phrases like "skinny" and "slender" on cocktails as they target weight-conscious drinkers.

Porsche Keeps Creative at Cramer-Krasselt After Six-Month Pitch

Porsche Keeps Creative at Cramer-Krasselt After Six-Month Pitch

The automaker, in a rare move for agency reviews, opts to retain its agency since 2007.

Tumblr's Karp Vows to Protect Platform Even As Yahoo Ramps Up Ad Biz

Tumblr's Karp Vows to Protect Platform Even As Yahoo Ramps Up Ad Biz

Yahoo CEO Marissa Mayer and Tumblr CEO David Karp vow "not to screw it up" for Tumblr users but also to develop new native ad formats.

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