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Five Best Branded-Entertainment Deals of 2009
Madison & Vine

Five Best Branded-Entertainment Deals of 2009

American, Hilton Fly High (and Cheap) With Clooney While Subway Helps Save Spy Show 'Chuck' FULL ARTICLE

Want to Innovate? Then Create a Rich, Holistic Brand Experience
CMO Strategy

Want to Innovate? Then Create a Rich, Holistic Brand Experience

Here's How CMOs Can Capitalize on This Emerging Opportunity FULL ARTICLE

Mtn Dew Goes Outside Agency Box to Handle New Flavors

Mtn Dew Goes Outside Agency Box to Handle New Flavors

Consumers Select Production-Focused Shops to Create 15-Second Spots FULL ARTICLE

This Week's Print Issue

2009 Book of Tens

This Week's Print Issue

Plus Ad Age's Best of the Decade MORE


MediaWorks

Gospel Network Looks to Broaden Reach With Online Deal

GMC Partners With Social Network Tangle.com as More Marketers Target Christian Demo FULL ARTICLE

Havas, Aegis Merge Out-of-Home Planning and Buying Units

Chrysalis/Posterscope Combo to Serve Clients Such as Schering-Plough, Coca-Cola FULL ARTICLE


The Media Guy

A 'Mad Men' DVD Giveaway

Days 11 and 12 of Dumenco's 12 Days of Holiday Giveaways FULL ARTICLE


Digital

Branded Virtual Goods Are Presents for Marketers, Too

Online Gifting Campaigns From Nestle, Malibu Have Trumped Banner Ad Results on Facebook FULL ARTICLE

AT&T Takes Verizon Ad Fight to Turner Networks

For Two Days, Runs a 'Netblock' on Across CNN.com, TBS.com, NBA.com FULL ARTICLE

Groupon Takes Coupons Into the Social-Media Age

Work With Zipcar, NBA and Blockbuster Have Gained Startup Mainstream Attention FULL ARTICLE


DigitalNext

What Studying Your Links Can Teach You About Your Marketing

Taddy Hall

The Media You Don't Buy Is Becoming More Measurable FULL ARTICLE


CMO Strategy

The CMO's Role in Curtailing Black-Market Counterfeits

How You Can Act as a Change Agent FULL ARTICLE


TalentWorks

7 Characteristics of a Near-Perfect Cover Letter

Curious to Know If Yours Is up to Snuff? Here's How It's Done FULL ARTICLE


GenNext

The 5 Most Valuable Things I Did in College to Help My Career

Alex Kniess

Looking Back, I Made the Most of Every Opportunity FULL ARTICLE


News

OTC, Personal Care Are Heating Up Again

With Chattem Deal, Sanofi-Aventis Becomes Latest Pharma Player to Expand Package-Goods Presence FULL ARTICLE

P&G and Kroger Call It Quits on Coupon Partnership

Dispute Over Whether to Redirect Consumers From Retailer's Website Leads to Split Despite Program's Success FULL ARTICLE

Brands Continue to Keep It 'Real,' but for How Long?

Hellmann's, Wendy's and Alpo Just a Few Examples of Current Marketing Real-ity FULL ARTICLE


Agency News

How to Be a Partner, Not a Predator

Viewpoint: Forbidding Your Agency to Poach Business From Collaborating Shops Is Good for Business FULL ARTICLE

Kraft Moves $40 Million Piece of Business Between Roster Shops

McGarryBowen Gets Lunchables Account From DraftFCB FULL ARTICLE

Beauty Brand Goody Returns to Marketing Arena

After Years of Silence, Marketer Hires Ad Shop Gotham, Rolls out New Products as Part of 'Transformation' FULL ARTICLE


Global News

Guinness Lets U.K. Drinkers Create Virtual Worlds

Partners With Google Earth as Part of Broader Effort to Boost Online Marketing FULL ARTICLE


Madison+Vine: News

Five Keys to Branded-Entertainment Success

Viewpoint: Digital Competition Demands a Move Beyond Shout-Out-Loud Marketing FULL ARTICLE


Adages

Kraft's Saggy Breast Innuendo Not Funny to Everyone

Online Commentors Loved It, Employees Supposedly Not So Much FULL ARTICLE


GoodWorks

Bank of America Showcases Teen's Artwork

Chicago Student Wins Competition to Design Wallscape FULL ARTICLE



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