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Making an Agency Digital to the Core
Small Agency Diary

Making an Agency Digital to the Core

Why Digital Natives Are an Essential Ingredient FULL ARTICLE

Ikea Taps Ogilvy for Communications Account
Agency News

Ikea Taps Ogilvy for Communications Account

Shop's Hispanic Partner SCPF Will Also Work on Biz FULL ARTICLE

Chuck Norris, Lady Gaga and Justin Bieber Walk Into a Bar ...
What the Trend Chart

Chuck Norris, Lady Gaga and Justin Bieber Walk Into a Bar ...

A Bar Called Twitter, That Is. (And Hilarity Ensues?) The 10 Most-Tweeted Brands of the Week Chart FULL ARTICLE

I Just Ordered an iPad: Here's Why
DigitalNext

I Just Ordered an iPad: Here's Why

The Story Behind One Man's Decision to Buy Apple's Latest Gadget FULL ARTICLE

This Week's Print Issue

Stuck-in-Middle Walmart Starts to Lose Share

This Week's Print Issue

Recession-Resistant Retailer Squeezed by Deep Discounters and Higher-End Stores, Calling Some Strategies Into Doubt MORE


MediaWorks

Elle Teams Up With a California Magazine in Hunt for New Ads

Unusual Print Effort With C Is an Attempt to Better Leverage Regional Markets FULL ARTICLE

Valencia Festival of Media Names Award Nominees

Havas, MediaCom, Universal McCann Lead Contenders FULL ARTICLE


Digital

YouTube Brings Mobile Ads to Revenue Mix

Site Serves 'Tens of Millions' of Videos to Phones Each Day FULL ARTICLE


Digital: Viral Video Charts

Pepsi's World Cup Campaign Infiltrates Viral Chart

Coke Is the Official Sponsor, but Pepsi Scores First on Web FULL ARTICLE


DigitalNext

10 Ways to Not Be a Jerk at SXSW

Pay Attention. These Are of Tremendous Importance FULL ARTICLE

Corporate Branding Goes Rogue

Why Social Media Is Radically Changing the Game FULL ARTICLE


CMO Strategy

Marketers, Get Back to Boring

We've Got Too Much Sizzle in the System Right Now FULL ARTICLE


TalentWorks

A Woman's Place May Just Be in Digital Shops

How the Digital Revolution Might Finally Bring Diversity to the Creative Department FULL ARTICLE


Small Agency Diary

How to Rekindle Your Enjoyment of the Advertising Business

Time to Get Your Groove Back FULL ARTICLE


GenNext

In Defense of a Limited Online Presence

Alex Kniess

Why I Stopped Tweeting FULL ARTICLE


News

New Volley of Ads Aims to Stop Obama's Health-Care Reforms

Chamber of Commerce, Others Launch $10M Campaign FULL ARTICLE

Was Lohan's $100M Suit Against E-Trade Crowdsourced?

Actress (and her Twitter Followers) Upset Over 'Milkoholic' Comment in Super Bowl Spot FULL ARTICLE


Agency News

Hilton Hotels Puts Creative Biz Into Review

Unclear if Incumbent Y&R Will Defend $51 Million Account FULL ARTICLE

Carat Picks Up More Work From Pfizer

Pharma Marketer Taps Agency to Handle $250 Million in Media Buying That Was Previously In-house FULL ARTICLE

Activision Blizzard Drops Crispin From 'Guitar Hero,' Taps TBWA

Marketer Says It Was Impressed With Shop's Work on 'Call of Duty' FULL ARTICLE

Beiersdorf Picks Aegis' Carat For $100 Million Media Planning, Buying

Account Was at Omnicom Group's OMD FULL ARTICLE


Global News

Is Voice-Based Bubbly the New Twitter?

Service Takes Off in India With Zero Marketing; Brazil and Japan Are Next FULL ARTICLE

Matias Palm-Jensen Quits Isobar's Swedish Agency Farfar

In Other Moves, Unilever Team at Lowe Latina Defects to JWT FULL ARTICLE

What Kind of Brand Associates With Chatroulette?

French Connection Offers Shopping Spree to Winner Who Hooks Up Using the Webcam Chat Room FULL ARTICLE


Hispanic Marketing

Dora the Explorer Finds Herself in High Demand

Marketers Rush to Celebrate Nickelodeon's Latina Cartoon Character's 10 Years in the Biz FULL ARTICLE


Adages

How Will Industry Vets React to 'Mad Men' Dolls?

Mattel May Be Unwittingly Creating Line of Voodoo Toys FULL ARTICLE


GoodWorks

Going Green the Smart (and Legal) Way

Before Making Marketing Claims, Do Your Homework FULL ARTICLE



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