Latest Ad & Marketing News

London Olympics 2012 Ticket Designs Unveiled

London Olympics 2012 Ticket Designs Unveiled

Ticket designs for the London Olympics, designed by IPG's brand consultancy FutureBrand, have been revealed.

Meet the Woman Behind ABC's Apple-Themed 'Duets' Promo

Meet the Woman Behind ABC's Apple-Themed 'Duets' Promo

The "Duets" commercial is an "homage" to Apple's famed "1984" ad, said Marla Provencio, ABC's new chief marketing officer.

JWT Appoints a Pair of Chief Creative Officers in New York

JWT Appoints a Pair of Chief Creative Officers in New York

Ryan Kutscher, who previously served as a creative director at CP&B, and Matt MacDonald, who's been executive creative director at JWT, New York, have been named co-chief creative officers of the network's flagship New York office.

Proposed J-V in China Won't Help Chery Much After Over-Expanding

Proposed J-V in China Won't Help Chery Much After Over-Expanding

Given Chery Automobile Co.'s close ties to the Chinese government, the company has a good chance to win approval for a joint venture with Jaguar Land Rover in China but, after Chery's reckless expansion, that won't help much.

Fox Dominates TV Check-In Chart With 'Glee' and 'House'

Fox Dominates TV Check-In Chart With 'Glee' and 'House'

Finales and approaching finales boosted social TV standings for shows such as "House," but "Gossip Girl" missed the chart despite its season sendoff.

From Around the Web

Reuters

How Gawker Wants to Monetize Comments

Nick Denton's vision for Gawker Media's editorial product is very much moving towards comments and away from posts, and he reckons that advertisers will follow him in that direction if he blazes the trail.

Picked by Charlie Moran
Nytimes

Met Reverses Itself on Ban of Reviews by Opera News

The Metropolitan Opera on Tuesday said an "outpouring of reaction" from fans caused it to change course.

Picked by Nat Ives
Forbes

AOL's Patch Gets a Haircut in Push For Profitability

The days of AOL treating Patch like a garbage disposal for money are officially over. The network of local news sites for suburban towns laid off around 20 employees in a reorganization meant to eliminate an inefficient layer of management.

Picked by Nat Ives
The Daily Beast

Fox News' Roger Ailes Regrets Calling NYT 'Lying Scum'

Fox News chairman backs off harsh language in a college speech.

Picked by Nat Ives
AllThingsD

Google Closes Motorola Acquisition and Names New Leadership Team

At long last, Google has completed its $12.5 billion cash purchase of Motorola Mobility, eight months after the deal was announced.

Picked by Kunur Patel
ProPublica

Broadcasters Sue to Block Political Ad Transparency

The National Association of Broadcasters argue that the FCC's new rule requiring the posting of political ad data is capricious and arbitrary.

Picked by Nat Ives
AllThingsD

AmEx to Offer Debit Card that Rewards Users With Zynga Bucks

American Express and Zynga are rolling out a rewards program today that will allow players to earn virtual currency when they spend money in the real world.

Picked by Kunur Patel
Reuters

Morgan Stanley cut Facebook estimates just before IPO

Morgan Stanley, the lead underwriter on the deal, abruptly reduced revenue forecasts for Facebook during the roadshow.

Picked by Nat Ives
Bloomberg

Obama Hits Romney Less in TV Ads Than Bush Pounded Kerry

In March 2004, as Massachusetts Senator John Kerry emerged as the presumptive Democratic presidential nominee, then-President George W. Bush was ready to strike, dropping $40 million on ads that mostly attacked his opponent on defense spending, terrorism and taxes.

Picked by Judann Pollack
Washington Post

New York Times public editor to leave

Famously asked "Should The Times Be a Truth Vigilante?"

Picked by Nat Ives

More From Ad Age

A Week After CEO's Ouster, Everyone Has an Opinion on Yahoo

A Week After CEO's Ouster, Everyone Has an Opinion on Yahoo

Scott Thompson "was a terrible CEO for Yahoo," venture capitalist Fred Wilson said at TechCrunch Disrupt.

Vote: Which New Broadcast Drama Will Get Canceled First?

Vote: Which New Broadcast Drama Will Get Canceled First?

There are many promising shows on the networks' new schedules, but not every freshman series can succeed. Tell us which drama you think will get the ax first.

Comcast and Nielsen to Start Testing Commercial Ratings for Tablets

Comcast and Nielsen to Start Testing Commercial Ratings for Tablets

Comcast reached an agreement with Nielsen to begin testing commercial measurement for iPads and mobile devices starting this summer, the cable operator told Ad Age at The Cable Show in Boston.

Ogilvy Is First Into Myanmar With Stake in Local Shop Today Advertising

Ogilvy & Mather has acquired a stake in a Myanmar advertising agency, giving the WPP Group shop a head start in the resource-rich southeast Asian country that has been largely shut off from commercial development.

University of Oklahoma Ad Students Pitch Cameroon Tourism Strategy

University of Oklahoma Ad Students Pitch Cameroon Tourism Strategy

As part of the college's Advertising Account Planning course, a class of 19 students was tapped to pitch recommendations on how the country could boost tourism.

For Chewing Gum Client, Ageisobar Creates a Chewable Pencil

Chewing gum gets an upgrade with this brilliant product-design stunt out of ageisobar Sao Paulo for Gang Chewing Gum.

Saatchi & Saatchi Merges With Digital Shop Duke in France

In an attempt to net more business, Publicis Groupe is taking two of its key agencies in France and combining them into a single entity called Saatchi & Saatchi Duke.

Want to Inspire Your Staff? Push Them Out of the Office for a Day

Want to Inspire Your Staff? Push Them Out of the Office for a Day

The ad industry has long hours, tight deadlines and many thankless moments. How can agency managers inspire their staffs?

Facebook Investors Are 'ZUCKERS!' (Says Murdoch Tabloid)

Facebook Investors Are 'ZUCKERS!' (Says Murdoch Tabloid)

It's a schadenfreude moment for Rupert Murdoch, who snatched up MySpace for what then looked like a bargain, $580 million, and sold it for $35 million.

'Mad Men' Recap: Harry Krishna

'Mad Men' Recap: Harry Krishna

Harry's adventure with Mother Lakhsmi aside, Don and Joan's work marriage poses one of the show's biggest questions.

WPP's Group M Taps Buddy Media for Facebook Ads

WPP's Group M Taps Buddy Media for Facebook Ads

Advertising on Facebook has gotten a bad rap of late, but Group M, the media-buying unit of ad giant WPP, is licensing technology to make it easier for clients to spend money there.

House Beautiful Lets Readers Post to Pinterest From Print

House Beautiful Lets Readers Post to Pinterest From Print

House Beautiful is letting users post photos from its print edition directly to Pinterest using smartphone apps, the latest effort by a magazine to make print more interactive.

A Code of Honor for All CMOs to Follow

A Code of Honor for All CMOs to Follow

Will years of ethical neglect bring about a day of reckoning for CMOs? Or will we pledge to truth and authenticity?

Despite Shaky Start, JC Penney Stands Firm on Reinvention Plan

Despite Shaky Start, JC Penney Stands Firm on Reinvention Plan

JC Penney lost $163 million in the first quarter. Sales skidded 20%; traffic slowed 10%; conversion and average customer spending both fell 5%.

To Deliver For Wall Street, Facebook Must Convince Madison Avenue

To Deliver For Wall Street, Facebook Must Convince Madison Avenue

The social network went public with huge buzz, but it's closing stock price and GM's statement that it was pulling its ads, raised a question for investors and for advertisers: Just what should they expect from Facebook?

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