Unilever CMO Simon Clift Announces Retirement
With Global Agency Reviews Completed, Marketing Exec Credited With Axe's Success to Step Down FULL ARTICLE
What 'ThugLife' Can Teach Us About Twitter
This Ignored Demographic Shows What You Can Learn When You Look Beyond Social-Media Elites FULL ARTICLE
Does MTV's New Logo Look Too Mainstream?
Logo Revamp Makes Room for Snookie FULL ARTICLE
Marketers Exhibit Cad-Like Behavior at the RFP Ball
We're Not Asking to Get Married, but Some Basic Respect Would Be Nice FULL ARTICLE
This Week's Print Issue
WWJD? He'd Skip Most of This Year's Super Bowl Ads
Tim TeBow May Have Stolen the Show With His Ad, but Bob Garfield Thinks Most Marketers Should Have Stayed Home MORE
MediaWorks
Super Bowl Is Most-Watched TV Event Ever
Rash Report: Saints-Colts Showdown Tops 1983 'M*A*S*H' Series Finale FULL ARTICLE
Magazines Slow Their Losses at Newsstand
Real Simple, Oprah, Vanity Fair and Others Show Gains FULL ARTICLE
The Media Guy
Super Bowl's Twitter Winners? Coke, The Simpsons, Brett Favre, Betty White ...
Dumenco's Trendrr Chart of the Week FULL ARTICLE
Digital
Just How Popular Was Google's Super Bowl Ad, Anyway?
A Disconnect Between What Was Tweeted and What Was Watched FULL ARTICLE
DigitalNext
Beyond the Badge: Big Media Brands Strike Foursquare Deals
'Checking In' Becomes Branded, Carries Incentives for Users FULL ARTICLE
DigitalNextWhy Do Advertisers Hold Web Publishers to a Higher Standard Than TV?
Unlike Traditional Media, Buyers Evaluate Internet Sites for Their 'Whole Enivronments' FULL ARTICLE
CMO Strategy
VideoWhy Visa's Going Big for the Olympics
Q&A: Five Questions for Global CMO Antonio Lucio FULL ARTICLE
Why Issue-Based Advertising Is Like Walking a Minefield
Tim Tebow Super Bowl Ad Begs the Question of What Makes for a Successful Strategy to Sell Causes FULL ARTICLE
TalentWorks
Would Your Manager Walk a Mile in Your Moccasins?
Six Ways to Enlighten Your Boss About the Value You Bring Your Company FULL ARTICLE
Small Agency Diary
Does a Small Agency Need a Creative Director With a Super Bowl Mentality?
Why We Invest in Talent That Can Execute in any Platform FULL ARTICLE
Super Bowl Commercials Going the Way of the Dodo
Good Ad Ideas Increasingly Rare in Game FULL ARTICLE
The Big Tent
A Brief Interview With Global Hue's Don Coleman
The Source Continues Its Video Series FULL ARTICLE
Special Report: Super Bowl 2010
Watch All the Super Bowl XLIV Spots
From Google's Parisian Love to Audi's Green Police to Charles Barkley's Taco Bell Rap, They're All Here FULL ARTICLE
New Orleans Is a Super Bowl Winner
Thanks to Saints, City Hopes Positive Media Exposure Will Help Boost Local Economy FULL ARTICLE
Why the Super Bowl Doesn't Loom So Large Any More
Still the Biggest Thing Going, but Big Brands and Imagination Are Lacking FULL ARTICLE
Let the Analysis Begin: Weighing in on Super Bowl Ads
From Ad Agencies to Ad Critics, Here's the Buzz Surrounding This Year's Spots FULL ARTICLE
News
In Age of Friending, Consumers Trust Their Friends Less
Edelman Study Shows That Only 25% of People Find Peers Credible, Flying in Face of Social-Media Wisdom FULL ARTICLE
Burger King's 'Superfan' Might Just Be Your Grandma
Amid Slipping Sales, Fast Feeder Is Now Courting Women, 'Twlight' Groupies After Laser-Like Focus on Young Men FULL ARTICLE
Corona Rethinks Its Vacation in a Bottle
After Three Years of Declines, Import Turns to Humor and Takes a Step Away From the Beach FULL ARTICLE
Behind Kraft's Marketing Makeover: From New Ad Agencies to New Attitude
One of America's Oldest and Most Traditional Marketers Is Working to Update Its Packaging, Advertising FULL ARTICLE
Agency News
Kirshenbaum Bond Co-Founder Says Goodbye to Agency After 23 Years
Jon Bond to Launch Marketing Venture This Summer FULL ARTICLE
Havas Posts Full-Year Revenue Decline of 9.1%
Signs of Recovery in North America, Asia, Latin America, but U.K. "Still Suffering" FULL ARTICLE
Global News
Unilever Keeps $1B Western Europe Media Biz With Mindshare
Decision Comes After Agency Wins Marketer's North America Account; Review Leads to Little Roster Movement FULL ARTICLE
Madison+Vine: News
To Regain Luster, Oscars Get a Social-Media Makeover
Awards Show Revamps Website, Introduces IPhone App in Attempt to Win Over Younger Viewers FULL ARTICLE
GoodWorks
Drawing on the Pencil Project
Ogilvy Exec Helps Sixth Graders Develop Skills, Confidence Through Ad Efforts FULL ARTICLE
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