Latest Ad & Marketing News

Are These the 10 New TV Comedies Most Likely to Succeed?

Are These the 10 New TV Comedies Most Likely to Succeed?

Viewers may be latching onto familiar names at this point -- like "Robin Williams." That's exactly as networks intended.

National Candy Show Draws Pitches for Farts Candy, Bacon Sex Lube

National Candy Show Draws Pitches for Farts Candy, Bacon Sex Lube

What happens when you put 600 sweets marketers in a room with retail buyers? Everything from Farts Candy to a tennis-ball shaped candy from Maria Sharapova.

Cable Companies Chafe as Low-Rated Channels Change Names

Cable Companies Chafe as Low-Rated Channels Change Names

As G4 becomes Esquire and Speed becomes Fox Sports 1, cable companies are getting saddled with channels they didn't order -- and unsure they can afford future fee increases.

Walmart Taps Former Bush Adviser As Top PR Exec

Walmart Taps Former Bush Adviser As Top PR Exec

Walmart has hired Dan Bartlett, the head of public-relations firm Hill & Knowlton's U.S. unit, as exec VP-corporate affairs.

From Around the Web

The Awl

Everyone Secretly Hates "Snow Fall" | The Awl

Privately, the kvetching about Snow Fall among "media people" has been pretty intense. Each time this topic comes up around journalism profs or reporters, there's a huge amount of eye-rolling.

Picked by Ken Wheaton
Deadline.com

Ricky Gervais Series 'Derek' Gets September Netflix Premiere

'Derek' stars Gervais as a naive man who works in a nursing home.

Picked by Nat Ives
Detroit Free Press

Eminem publisher sues Facebook, says tech giant appropriated rapper's song

The suit centers on a commercial for the recently launched Facebook Home for Android phones. It asserts that the ad used music copied from 'Under the Influence,' a track on the 'The Marshall Mathers LP.'

Picked by Michael Learmonth
Yahoo! Finance

Here's Who Pays the Bill for Apple's Tax Avoidance

From the blog The Exchange: The flap over Apple's (AAPL) corporate tax strategy might seem like a snoozer, until you consider who makes up the difference for Apple's shrunken tax payments. That would be you, dear taxpayer. Apple is in the crosshairs as Congressional investigators … Continue reading '

Picked by Ken Wheaton
Nytimes

Manchester City and Yankees to Own M.L.S. Club in New York

The Major League Soccer team will be known as the New York City Football Club and it expects to begin competing in 2015, the league said on Tuesday.

Picked by Michael Learmonth
Startribune

Target testing its own movie streaming service

The retail chain is testing a Netflix-like movie streaming service with its own employees.

Picked by Nat Ives
POLITICO

Senate investigators: Apple sheltered $44 billion from taxes

Senate investigators accuse Apple of wiring together a complicated system to shield billions of dollars in international profits from both U.S. and foreign tax collectors.

Picked by Ken Wheaton
AllThingsD

How Many Users Does Tumblr Really Have?

Yahoo says it acquired 300 million new users yesterday. But, for now, the number advertisers care about will be much smaller.

Picked by Michael Learmonth
Wsj

Hershey Keen for Piece of China Market

Hershey will introduce a milk-based candy in China and open up a Shanghai R&D center as part of its strategy to build a presence the world's fastest-growing candy market.

Picked by Rupal Parekh
ZDNet

Accenture nabs digital marketing biz Acquity Group for $315 million

Accenture continues to move toward its goal of being a digital marketing services provider with its second acquisition in a week.

Picked by Rupal Parekh

More From Ad Age

Nutella Day Likely to Survive Unscathed

Nutella Day Likely to Survive Unscathed

The fan-led event seemed threatened when the event's founder, Sara Rosso, said earlier this week that lawyers for the brand sent her a cease-and-desist letter.

What TVGuide.com Watchlist Data Reveals About the Season's New Dramas

What TVGuide.com Watchlist Data Reveals About the Season's New Dramas

Here's one more way buyers can evaluate this fall's new dramas: by seeing how many TVGuide.com users added each one to their Watchlists.

The Upfront's Best Moments, Most Awkward Moments and Worst Hashtag

The Upfront's Best Moments, Most Awkward Moments and Worst Hashtag

In a welcome bit of humor about the hard sell, CBS executive Jo Ann Ross wore a skirt that flashed "Your Ad Here."

How Do You Introduce a Mobile-Only Bank? With a Mobile Orchestra, Of Course.

How Do You Introduce a Mobile-Only Bank? With a Mobile Orchestra, Of Course.

Publicis Conseil introduces BNP Paribas' "Hello Bank!" -- whichs claims to be Europe's first fully-digital mobile bank -- with a smart orchestra stunt.

Microsoft Announces Live Action 'Halo' Series Produced by Steven Spielberg

Microsoft Announces Live Action 'Halo' Series Produced by Steven Spielberg

Microsoft said the console will launch "later this year," meaning it will likely be in time for the all-important holiday season.

We Can Change the World -- Really

We Can Change the World -- Really

Advertising can change the world, because great brands are created with a platform that makes lives better.

NBC Vet Marianne Gambelli Lands at Horizon

NBC Vet Marianne Gambelli Lands at Horizon

Ms. Gambelli, who led NBC broadcast sales until last fall, has joined Horizon Media as exec VP-chief investment officer.

Samsung Makes Silly Ad For 'Evolution' Smart TV Box

Samsung Makes Silly Ad For 'Evolution' Smart TV Box

The video doesn't show much about what the box is or does, but it still managed 6.7 million views in its first week.

ESPN Begins Hundreds of Layoffs

ESPN Begins Hundreds of Layoffs

The self-proclaimed "Worldwide Leader in Sports" rarely has layoffs -- the last were in 2009. But with rivals such as Fox Sports 1 looming, ESPN has been spending big to stockpile sports rights.

New Advocate for Video in Elevators, Taxis and More Takes Aim at TV

New Advocate for Video in Elevators, Taxis and More Takes Aim at TV

The Digital Place-Based Advertising Association has named TV veteran Barry Frey its new CEO. Mr. Frey says advertisers now see their TV buys losing punch.

Dairy Queen Effort Reaches Beyond the Blizzard to Burgers and Fries

Dairy Queen Effort Reaches Beyond the Blizzard to Burgers and Fries

Ad effort aims to change behavior of fans who see chain as primarily a place for dessert treats.

Vote: Which of These New Broadcast Dramas Will Get Canceled First?

Vote: Which of These New Broadcast Dramas Will Get Canceled First?

Last year Ad Age voters correctly predicted that CBS legal drama "Made in Jersey" would be the first new broadcast drama axed. Can you repeat the feat?

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