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Campbell's 200 New Items Include Organic Soup, Smoothies

Campbell's 200 New Items Include Organic Soup, Smoothies

Marketer will continue pursuing fresh foods and cooking aids like "Campbell's Oven Sauces," will shift money back toward advertising.

By E.J. Schultz

0

From Cookie Monster to Emoji, Apple Covers a MacBook in Stickers in Latest Spot

Ad Age Launches Search for the Best Places to Work

Ad Age Launches Search for the Best Places to Work

44

How Medieval History Brought This Analytics VP Into the Data Age

How Medieval History Brought This Analytics VP Into the Data Age

11:00 am on Jul 22

Best Practices: How to Combine Events, Social and Content to Increase Buzz

Best Practices: How to Combine Events, Social and Content to Increase Buzz

11:00 am on Jul 22

Publicis Groupe Delivers Slow Second Quarter

Publicis Groupe Delivers Slow Second Quarter

9:09 am on Jul 22

As Failed Merger Recedes, Omnicom Revenue and Income Growth Picks Up

As Failed Merger Recedes, Omnicom Revenue and Income Growth Picks Up

8:27 am on Jul 22

Most Popular

1

Brand Journalism Is a Modern Marketing Imperative

By Larry Light - Yesterday

2

Heineken Taps Fred Armisen for 'Social Experiment'

By E.J. Schultz - Yesterday

3

Why You Couldn't Escape Weird Al's Marketing Blitz

By Max Willens - 23 hours ago

4

AT&T, Vice Roll Out 'Spanglish' Spots to Court Young Latinos

By Mark Bergen - Yesterday

5

Martin Agency Only the Latest U.S. Shop to Confront a Tough City: London

By Emma Hall - Yesterday

6

Purell Among Few Small CPG Brands to Invest in Loyalty Program

By Kate Kaye - Yesterday

Creativity

Picks of the day

What's New

From Cookie Monster to Emoji, Apple Covers a MacBook in Stickers in Latest Spot

TBWA/Media Arts Lab

CHA! by Texas Pete: Embrace Your CHAddiction

Sales Factory + Woodbine

This Skin Care Coupon Is Activated by Sunlight

Schick Intuition: Ribbon Bomb

Beeby Clark + Meyler

What We’re Reading

Opinion

Special Report: Cannes Lions

Cannes Lions Recap: See All the 2014 Grand Prix Winners

Cannes Lions Recap: See All the 2014 Grand Prix Winners

By Ann-Christine Diaz

1382
1

Four Memes of Cannes (OK, Three Memes and a Troll)

Four Memes of Cannes (OK, Three Memes and a Troll)

Meet the Creators of Volvo's 'Live Tests,' B-to-B Darlings of the Awards Circuit

Meet the Creators of Volvo's 'Live Tests,' B-to-B Darlings of the Awards Circuit

Video: Ad Age Party Celebrates Young Creatives Contest Winner

Video: Ad Age Party Celebrates Young Creatives Contest Winner

CAA Wins PR Grand Prix for Chipotle's 'The Scarecrow'

CAA Wins PR Grand Prix for Chipotle's 'The Scarecrow'

Ad Age Creativity

Video Creativity Top 5

Latest Issue

Cadillac CMO Takes on Rivals, Offers No Apologies for Controversial 'Poolside' Spot

Cadillac CMO Takes on Rivals, Offers No Apologies for Controversial 'Poolside' Spot

By Michael McCarthy

148

Blue-Chip Advertisers' Spending Hits Record $109B, Passing Pre-recession Peak

Blue-Chip Advertisers' Spending Hits Record $109B, Passing Pre-recession Peak

Yogurt Body Wash, Anyone? Uptick in Co-branding Brings Some Unusual Combos

Yogurt Body Wash, Anyone? Uptick in Co-branding Brings Some Unusual Combos

Ad Review: McDonald's World Cup Effort Is a Kick

Ad Review: McDonald's World Cup Effort Is a Kick

When it Comes to Ad Towns, Don't Mess With Austin, Texas

When it Comes to Ad Towns, Don't Mess With Austin, Texas

Datacenter

Where Big Brands Get Advertised

The nation’s 200 most-advertised brands – from No. 1 AT&T to No. 200 Outback Steakhouse -- had 2012 measured-media spending of $50.2 billion. Here’s where those megabrands put their money.

Published: July 8, 2013 Numbers rounded. Internet is internet display only; excludes video and paid search.

Source: Ad Age’s 100 Leading National Advertisers report

Get more data and intelligence in the Ad Age DataCenter.

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