The automaker, in a rare move for agency reviews, opts to retain its agency since 2007.
Yahoo CEO Marissa Mayer and Tumblr CEO David Karp vow "not to screw it up" for Tumblr users but also to develop new native ad formats.
The networks, citing strong shows like "Modern Family" and "The Walking Dead," don't want to begin talks with last year's prices.
In what it says is the end of a recent deal-making frenzy, publisher picks up nine bike mags and sells bulk of TransWorld portfolio.
Accenture continues to move toward its goal of being a digital marketing services provider with its second acquisition in a week.
Beyond channel 99, Time Warner Cable will host related channels under headings such as Entertainment, Life & Style and Sports.
Media consumers across the United States are reporting this week that sponsored content is easily the coolest f--king published material anyone could ever read or watch.
Findings from a new study suggest a better, more uniform code for determining whether or not alcohol advertisements are appropriate.
Bakery-cafe chain has no plans yet to expand program outside of St. Louis area.
Companies including Wal-Mart, Gap and Target opted out; retailers cited fear of lawsuits over pact's terms.
Because of scheduling issues, some actors were edited into group scenes in post-production
The former agency exec will be tasked with striking more content deals with brands, agencies and publishers.
Being backed by Yahoo will give Tumblr more street cred in sales pitches. But will it make Tumblr less cool?
The line between broadcast and cable is continuing to disappear. Already cable has managed to snag broadcast-level audiences, produce broadcast-quality shows and, in some cases, command broadcast-style ad rates.
Under pressure, Procter & Gamble, U.S.'s No. 1 ad spender, examines how it measures the impact of its outlay.
Google has insisted it will not permit display ads on the platform. But creating branded apps seems possible.
Imagine for a second that you could interview a product. How often is it being used? For how long? And where in the house does it live?
Dumenco deconstructs the culture of the global news conglomerate that billionaire Mike Bloomberg whimmed into being.
Bacardi and the "Cuba Libre" both originated in Cuba, but political considerations meant the new commercial had to be shot in Uruguay.
Brandon Allen, CEO of Santa Barbara-based vineyard Slo Down wines, bares his buns in a thong and cheekless chaps to promote the vintner's "Sexual Chocolate" wine.
Kidzania has a compelling pitch for children, their parents and global marketers who sponsor its work-simulation activities.
Video consumption is on the rise, with great potential for advertising to grow with it, if marketers will exploit the possibilities.
Which of these half-hours is most doomed this fall? You tell us in our upfront poll.
The social-news site is trying to lure advertisers with the lingua franca of its community: goofy images. How will that play for CMOs?