Latest Ad & Marketing News

Brand Z Study: IBM Leapfrogs Google as No. 2 Global Brand

IBM leapfrogged Google, rising to No. 2 behind Apple, with brand value of $116 billion last year, according to the latest Brand Z ranking from Millward Brown. Of course, CoreBrand three weeks ago put IBM at No. 66. Here's why the discrepancy.

MillerCoors Aims for Mercurial Millennials With New Fruity Brands

MillerCoors Aims for Mercurial Millennials With New Fruity Brands

The new brands, which will initially debut regionally, come as MillerCoors and other big brewers search for new products to compete with smaller craft brewers and liquor marketers.

A Week After CEO's Ouster, Everyone Has an Opinion on Yahoo

A Week After CEO's Ouster, Everyone Has an Opinion on Yahoo

Scott Thompson "was a terrible CEO for Yahoo," venture capitalist Fred Wilson said at TechCrunch Disrupt.

Vote: Which New Broadcast Drama Will Get Canceled First?

Vote: Which New Broadcast Drama Will Get Canceled First?

There are many promising shows on the networks' new schedules, but not every freshman series can succeed. Tell us which drama you think will get the ax first.

Comcast and Nielsen to Start Testing Commercial Ratings for Tablets

Comcast and Nielsen to Start Testing Commercial Ratings for Tablets

Comcast reached an agreement with Nielsen to begin testing commercial measurement for iPads and mobile devices starting this summer, the cable operator told Ad Age at The Cable Show in Boston.

From Around the Web

Washington Post

New York Times public editor to leave

Famously asked "Should The Times Be a Truth Vigilante?"

Picked by Nat Ives
Nytimes

Universal Studios, Armed With Comcast Cash, Takes Aim at Disney

Universal Studios, the theme park chain now controlled by Comcast, is rolling out new weapons in its battle against Walt Disney Parks and Resorts -- and Disney is fortifying its defenses.

Picked by Kunur Patel
BuzzFeed

Congressmen Seek To Lift Propaganda Ban

Congressmen Seek To Lift Propaganda Ban: Propaganda that was supposed to target foreigners could now be aimed at Americans, reversing ...

Picked by Ken Wheaton
POLITICO

Dems, GOP fear bomb from outside groups

A super PAC's abortive plan to launch attack ads against President Obama sent a sharp warning message to candidates: This year more than ever, they are not in control of their own destinies.

Picked by Ken Wheaton
TheStreet.com

A Pepsi Split-Up Will Come After Turnaround

Investors may be wise to temper expectations of a PepsiCo split even after the company opens a dialogue with an activist.

Picked by Natalie Zmuda
Wsj

GM Bows Out of Super Bowl

General Motors has decided it won't advertise in the next Super Bowl, a surprising reversal of strategy that comes as the auto maker overhauls its global marketing operations.

Picked by Nat Ives
Fastcompany

Free Stuff! Finally, A Deals Site That Doesn't Suck

More business-friendly than Groupon, and more respectful of user data than Facebook, Merchant Exchange is a one-stop shop for rewards programs. It'll save you money without creeping you out.

Picked by Natalie Zmuda
Fastcompany

Proof That Pinterest Drives Sales, And Its Fans Spend Big

Pinterest users not only buy the products they pin, but spend more on average than their Facebook counterparts, according to new data from Shopify.

Picked by Natalie Zmuda
Reuters

GM ad move followed failed Facebook pitch

Facebook may only have itself to blame for why General Motors rained on its IPO parade this week.

Picked by Michael Learmonth
Internetretailer

E-commerce sales jump 15% in Q1

It is the first time e-commerce sales have topped $50 billion outside of the fourth quarter.

Picked by Natalie Zmuda

More From Ad Age

Checkout Coupon King Catalina Takes Plunge Into Digital Buying

Checkout Coupon King Catalina Takes Plunge Into Digital Buying

A new Catalina system that claims to target the 1.5% of shoppers who account for 80% of a typical new packaged-goods product's sales could steer big portions of packaged-goods budgets into highly targeted digital advertising.

TV's Upfront Pitch: Our Shows Offer Best Social-Media Traction

TV's Upfront Pitch: Our Shows Offer Best Social-Media Traction

In nearly every upfront presentation, the TV networks took pains to stress their expertise in connecting advertisers to consumers, not only with splashy TV programs but also via social media.

The Buzz Behind the Scenes at Upfronts

The Buzz Behind the Scenes at Upfronts

"Modern Family" clones and NBC's Thursday-night problem dominated insider conversations at this year's presentations.

Ad Age's Annual Upfront Picks and Pans

Ad Age's Annual Upfront Picks and Pans

Vying for your attention this upcoming TV season, country divas, serial-killer sleuths are in, but nothing can save "Save Me."

Google+ a Ghost Town as Brands Decamp for Pinterest

Google+ a Ghost Town as Brands Decamp for Pinterest

While the broad consensus among digital marketers is that Google+ is an empty city where the masses go to set up a profile but then seldom return, Google is continuing to double down on the investment.

Beer-at-Burger-Chain Fad May Leave Hangover

Beer-at-Burger-Chain Fad May Leave Hangover

Fast feeders such as Burger King, White Castle and Sonic are dabbling in booze in test markets, and even some Starbucks have begun selling wine and beer, but the move to boost sales can bring on regulatory headaches.

Multicultural Is the New Mainstream for Brewers in Search of Growth

Multicultural Is the New Mainstream for Brewers in Search of Growth

In an emerging multicultural strategy, brewers are making fewer overt appeals to African-Americans and Hispanics in targeted media.

Are Consumers Ready for Mobile Grocery Shopping?

Are Consumers Ready for Mobile Grocery Shopping?

More mobile apps are popping up as tools for shoppers to find manufacturer deals and make lists as they trawl the supermarket aisles.

P&G, Lever Battle for Sexes in Dandruff Wars

P&G, Lever Battle for Sexes in Dandruff Wars

One might think dandruff is the same whether it's on a man or a woman, but Unilever and Procter & Gamble beg to differ. Each are introducing shampoo lines with dandruff products targeted specifically at each sex.

Today's Marketplace Is Social, But Not Only Because of Technology

Today's Marketplace Is Social, But Not Only Because of Technology

Regardless of how the financial community looks at Facebook, the marketing community is asking questions.

Despite the Buzz, Social-Media Users Still Not Really Interested in Your Ads

Despite the Buzz, Social-Media Users Still Not Really Interested in Your Ads

The problem with Facebook and other social media is that they were not designed to carry advertising.

Change Gauge: 20 Big Marketing Moves From the First Half

Change Gauge: 20 Big Marketing Moves From the First Half

For major companies, from retailers to restaurants, some of the best marketing talent is coming from an unlikely place -- well outside their categories.

Personalized Products Please But Can They Create Profit?

Personalized Products Please But Can They Create Profit?

Thanks to more-affordable digital tools and customer-facing technology that help make the tailoring process easier, there are fresh possibilities.

Facebook's $38 IPO at End of First Day of Trading Worth ... $38

Facebook's $38 IPO at End of First Day of Trading Worth ... $38

Facebook hovered near the initial public offering price in its trading debut, following a record IPO.

Days After Quitting Facebook Ads, GM Swears Off the Super Bowl

Days After Quitting Facebook Ads, GM Swears Off the Super Bowl

Is General Motors making a point or acting under new pressures?

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