In Holiday Retail Sales, the Best Ad Doesn't Always Win
New Survey Says Favorite TV Campaigns Have Limited Influence on Consumer Spending FULL ARTICLE
Entertainment PR Giants BNC, PMK to Merge Operations
Combined Client Roster Could Create More Sponsorship, Marketing Opportunities for Blue-Chip Brands and Top Talent FULL ARTICLE
The Most Time-Shifted Shows of the Fall Season
11 TV Programs Regularly Watched Up to Seven Days Later FULL ARTICLE
Five Agencies to Pitch for Ikea's Integrated Account
Incumbent Deutsch to Defend Against Berlin Cameron, Euro, Kaplan Thaler and Ogilvy FULL ARTICLE
This Week's Print Issue
2009 Book of Tens
Plus Ad Age's Best of the Decade MORE
MediaWorks
The Last Page
A Guide to Magazines That Have Ceased Publication FULL ARTICLE
Golden Ratings, but Golden Globe Snub for 'Big Bang Theory'
Rash Report: Golden Globe Nomination Leader 'Glee' Carries Influence Even While on Hiatus FULL ARTICLE
The Media Guy
The Most Awesome TV-Show Box Set of the Year
Day 6 of Dumenco's 12 Days of Holiday Giveaways FULL ARTICLE
Digital
What Google Wants With Its Own Phone: Control
Search Giant's Move Is An Attempt to Pry Open the Mobile Ecosystem FULL ARTICLE
Despite Numbers, Package-Goods Players Are Ramping Up Online Spend
P&G Digital Agencies Increase Headcount While Unilever Gets Ready to Name Its First Roster FULL ARTICLE
DigitalNext
The Future of Geo-tagged Marketing, Now
The Location Equation: How a New Breed of Services Like Foursquare, SimpleGeo Are Changing Mobile FULL ARTICLE
Two Questions Every Marketer Should Ask Its Social-Media Agency
Ignore Them At Your Peril FULL ARTICLE
CMO Strategy
How Stihl Fulfilled Brand Promise of Superior Product, Customer Service
Chainsaw Marketer Aligned With Retail Partners, Spokesmen, Media That Complement Core Messaging FULL ARTICLE
TalentWorks
Your Resume Should Tell the Story of Your Career
For Long-Term Success, Build Up Accomplishments Before Changing Jobs -- and Don't Move for Money or Titles FULL ARTICLE
Small Agency Diary
Don't Make My Mom Your Marketing Director
Study What Consumers Do, Not What They Say FULL ARTICLE
News
Gatorade Planning Another Facelift, New Products in 2010
After Volume Declines in 2009, PepsiCo Brand to Roll Out Athlete-Focused Prime, Recover Beverages Next Year FULL ARTICLE
Nielsen, Catalina Launch Service to Measure Sales Impact of Media Buys
Partnership Combines TV and Online Audience Data With Loyalty Card Purchase Numbers FULL ARTICLE
Accenture Drops Tiger Woods
Marketer Is First Sponsor to Drop Golfer in Wake of Sex Scandal FULL ARTICLE
With Tiger Woods 'Taking a Break' From Golf, Where Does That Leave Sponsors?
Nike, AT&T and Accenture Stick With Him -- for Now -- and Some Quietly Make Adjustments FULL ARTICLE
Agency News
QVC Hires Zimmerman for Social Media, Digital Work
Without Review, Home-Shopping Cable Network Hires Agency to Reach Consumers on Twitter, Facebook FULL ARTICLE
Chrysler Puts Interactive, Social-Media Duties up for Review
Incumbent Organic Will Defend One of Omnicom's Remaining Bits of Business With Automaker FULL ARTICLE
HP in Search of Agency for Branding Project
Looks Beyond Lead Shop Goodby for Assignment to Give Company a Unified Voice FULL ARTICLE
Global News
Modernista Closes Amsterdam Office
Loss of GM Business Ends Indie Shop's 3-Year-Old Outpost FULL ARTICLE
Burger King's Subservient Shower Girl Hits U.K.
New Website Featuring Bikini-Clad Babe Aims to Sell Breakfast to British Men FULL ARTICLE
Madison+Vine: Case Study
How American Airlines Got a Free Ride in 'Up in the Air'
Airline, Hilton Hotels Trade Production Savings for Product Integrations in George Clooney's Latest Movie FULL ARTICLE
Adages
Tiger Bite: Risk-Management Firm Fails to See Risks in Investment
Accenture Offers Lesson in Not Diversifying One's Portfolio FULL ARTICLE
Famous Amos Can't Capitalize on His Fame
Trying to Establish New Cookie Line Without the Old Brand Name FULL ARTICLE
GoodWorks
Yahoo Asks: You In?
Campaign Urges People to Pay Forward Random Acts of Kindness FULL ARTICLE
RSS (What is RSS?)