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Travelocity Launches Review for $80M Account
Agency News

Travelocity Launches Review for $80M Account

Incumbent McKinney Declines to Defend FULL ARTICLE

DDB Replaces Eric Silver as Chief Creative Officer of New York Office
Agency News

DDB Replaces Eric Silver as Chief Creative Officer of New York Office

Matt Eastwood Imported From Australia to Assume Role FULL ARTICLE

Is Your Detergent Stalking You?
Global News

Is Your Detergent Stalking You?

Brazil's Omo Uses GPS to Follow Consumers Home With Prizes FULL ARTICLE

For Dean Foods, Keeping Up With Consumers Is Top Priority
Watch the Video

For Dean Foods, Keeping Up With Consumers Is Top Priority

In a Q&A for Fast.Forward, CMO Rick Zuroweste Talks Social Media, Influencer Moms FULL ARTICLE

This Week's Print Issue

Small Agency Awards

This Week's Print Issue

This Year's Winners, Which Range From Six to 144 Employees, Prove Size Is No Prerequisite to Smart Marketing Ideas MORE


MediaWorks

As New 'Jersey Shore' Arrives, Appreciating MTV's More Sober Shows

'Teen Mom'

Media Reviews for Media People: 'Teen Mom' and 'If You Really Knew Me' FULL ARTICLE

Capital New York Plies Tough Market With Earnest Journalism

Can a Smart New Start-up Survive in Era of Page-View Media? FULL ARTICLE


Digital

Brands on Sidelines as Disney, Google and MTV Charge Into Social Games

Sale of Virtual Goods More Powerful than Ad Dollars, for Now FULL ARTICLE

Online Ad Industry Assesses Latest Call for 'Do Not Track' List

FTC Chairman Leibowitz Casts Doubt on Self-Regulation Efforts FULL ARTICLE


Digital: Viral Video Charts

Old Spice's 'Your Man' Meme Starts to Fade

After 130 Million Views, What Will Wieden Do to Keep the Mustafa Magic Alive? FULL ARTICLE


DigitalNext

Checking Into a Stieg Larsson Novel? Get Ready for Check-in Fatigue

Stickers and Badges Will Lose Perceived Value as They Become Less Tied to Meaningful Actions, Rewards FULL ARTICLE

Four Reasons Brands Must Check in to Foursquare. Now

Sarah Hofstetter

Yes, the Location-Based Service Is Small, but Here's Why Size Doesn't Matter FULL ARTICLE


CMO Strategy

A Quick Fix for Faulty Surveys

Feed Consumers' Need to Express Themselves FULL ARTICLE

Behavioral Economics Helping Marketers Better Understand Consumers

Practice Gives Advertisers Insight Into Shoppers' Brand Selection FULL ARTICLE


Small Agency Diary

Our 'Mad Men' Moment

Curt Hanke

Revisiting the Joy of the Startup FULL ARTICLE


The Big Tent

How Wells Fargo Became a Banking Leader in the Asian-American Market

Bill Imada

An Interview With Multicultural Marketing Executive Michelle Scales FULL ARTICLE


Agency News

Orbitz Taps Optimedia for Media Planning and Buying

Digital Duties Remain In-house at Online Travel Site FULL ARTICLE

Interpublic Quarterly Profit More than Doubles

Holding Company Credits Growth in Retail, Auto, Financial Services FULL ARTICLE

Publicis Reports Second-Quarter Organic Revenue Growth of 7.1%

Chairman-CEO Maurice Levy Promises More Attention to Lagging China FULL ARTICLE

Diageo Launches Review of U.S. Media Biz

Incumbent MediaCom Will Participate in Contest for $130 Million Account FULL ARTICLE

H&R Block Taps Fallon for $155M Account Without Review

Robert Turtledove

CMO Turtledove Puts Marketing Stamp on Company FULL ARTICLE


AdAgeStat

Five Reasons Marketers Should Care About How Hard the IRS Is Working

Predictions on Tax Form Submissions Suggest Some of the Shifts in Consumer Behavior to Come FULL ARTICLE


News

Chairman: FTC Leans Toward 'Do Not Track' Registry

Jon Leibowitz

Legislation Unlikely, but Urges Industry to Offer Consumers Clear Choice FULL ARTICLE

PR Pros Advise BP's Dudley

Robert Dudley

Oil Giant Says No Change of CEO, but Observers Say Shift Could Do Much to Clean Up Image FULL ARTICLE

Five Questions With New DMA CEO Lawrence Kimmel

Chief Goal: Communicate Relevancy and Importance of Direct Marketing FULL ARTICLE


Global News

AdFest's Big Winners Are Uniqlo and JWT, Four Months Late

Regional Asian Awards Show's Challenges Include Growing Competition FULL ARTICLE

Unilever's Lux Grows Sales in Asia and Latin America

Priyanka Chopra in Lux ad

A Q&A With JWT's Sam Williams About Selling Beauty Bar in More Prosperous, Competitive Emerging Markets FULL ARTICLE


Adages

Did David Kenny's Twitter Feed Give Away His Akamai Move?

David Kenny

Former Publicis Exec May Have Broadcast His Intentions With Foursquare Check-ins FULL ARTICLE


GoodWorks

The Democratization of Giving

C. Douglas Plank

Boosting Small Mobile Donations Can Make a Big Difference FULL ARTICLE



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