Advertising Age - Advertising Agency & Marketing Industry News - Advertising Age

Happy Sisterhood Day -- And Why Brands Are Celebrating in China

Happy Sisterhood Day -- And Why Brands Are Celebrating in China

Campaigns from Baileys and Adidas put a focus on sisterhood. And what that means is different in China than in the West.

By Angela Doland

Why Bud and Jay Z's 'Made in America' is Going to California

Why Bud and Jay Z's 'Made in America' is Going to California

By E.J. Schultz

37
2

Reckitt Benckiser Puts Mucinex Up for Review

Reckitt Benckiser Puts Mucinex Up for Review

By Shareen Pathak and Jack Neff

142

Maurice Levy on Omnicom Merger: 'Life is good for Publicis whatever happens'

Maurice Levy on Omnicom Merger: 'Life is good for Publicis whatever happens'

8:18 am on Apr 17

'Mad Men' Throwback Thursday: Real Ad Headlines From the Final Season

'Mad Men' Throwback Thursday: Real Ad Headlines From the Final Season

7:00 am on Apr 17

Google Profit Misses Estimates As Search Ad Prices Decline

Google Profit Misses Estimates As Search Ad Prices Decline

5:50 pm on Apr 16

Watch Brand-New TV Ads From Burger King, Chevron and More

5:45 pm on Apr 16

Most Popular

1

Social Media Mercy: US Airways Forgives Staffer for Pornographic Tweet

By Cotton Delo - Yesterday

2

Take 30 Seconds to Watch the Winners of Tribeca Film Festival's Vine Contest

By Ann-Christine Diaz - Yesterday

3

How Big Advertisers Are Using Next-Gen Messaging Apps Snapchat, Kik, Tango, Line and WeChat

By Mark Bergen - Yesterday

4

Before You Break Up with Facebook, Remember a Lesson from Search

By Jeff Revoy - 22 hours ago

5

Kimberly-Clark Gets Serious With Its Digital-Coupon Tracking

By Jack Neff - Yesterday

6

The Creativity Top 5: The Best Brand Ideas of the Week

- Yesterday

Creativity

This Japanese Ad for a Music School Will Make You Cry
Ring Maker's Biz Card is Stealthy Way to Measure Your Future Spouse's Finger
'Like' IKEA? New Interactive Page Shows Brand's Gratitude to Fans

Picks of the day

What's New

One-Legged Nico Calabria is the Star of Powerade's World Cup Spot

Wieden + Kennedy

Fuji: Pass the Instax -- Baker

Idris Elba's Charisma Oozes All Over This New Ad for Oude Meester Brandy

Colorado Lottery: Big Foot

What We’re Reading

Reuters
China Releases One Blogger on Bail, Jails Another Amid Rumor Crackdown

Picked by Angela Doland
Scotusblog
Alito Rejoins Aereo, Pom Wonderful Super Court Cases

Picked by Nat Ives
Advertisement
New York Times
Bloomberg Plans a $50 Million Challenge to the N.R.A.

Picked by Ken Wheaton
Center for Public Integrity
The Center for Public Integrity's Response to ABC News

Picked by Ken Wheaton
Financial Times
Telefónica Launches Mobile Ad Exchange

Picked by Mark Bergen
Jezebel
Shopping-Oriented Pyramid Schemes Lure in Ladies, Then Steal Their Friends, Cash, and Confidence

Picked by Sheila Dougherty
Tvweek
A Tribute to the Most Enjoyable Movie Ever Made

Picked by Jeanine Poggi
NBC News
Congress Introduces 'Let Me Google That For You Act'

Picked by Ken Wheaton
New York Times
Conservative Firepower Has Senate Democrats Playing Defense

Picked by Ken Wheaton
Ad Age Reports

Research Report How to Integrate Social Media Into Your Marketing Strategy

Learn five practical methods for successfully engaging with consumers through research, crowdsourcing, branded content, customer evangelism and customer service.
Learn more
Cbsnews
Why Amazon pays employees $5,000 to quit

Picked by Sheila Dougherty
The Hollywood Reporter
Dozens Laid Off at Al Jazeera America

Picked by Nat Ives

Opinion

Special Report: TV Upfront

Twitter-Tastic HLN Upfront: Twitter Partnership, Nightly Social Media Show

Twitter-Tastic HLN Upfront: Twitter Partnership, Nightly Social Media Show

By Jeanine Poggi

56

AMC Won't Sell 'Mad Men' Finale in Upfronts

AMC Won't Sell 'Mad Men' Finale in Upfronts

2014 TV Upfront and Digital NewFront Calendar

2014 TV Upfront and Digital NewFront Calendar

Oxygen Looks to Shed 'Gritty' Image

Oxygen Looks to Shed 'Gritty' Image

NBC Chief Wants Peacock to Be Judged By 18-to-49 Viewership

NBC Chief Wants Peacock to Be Judged By 18-to-49 Viewership

Agency Flips the Upfronts Around, Has a Bunch of TV Networks Over for Drinks

Agency Flips the Upfronts Around, Has a Bunch of TV Networks Over for Drinks

Ad Age DataCenter

11.5% Experiential marketing

U.S. revenue growth for experiential/event-marketing agencies in Ad Age’s Agency Report 2013. Check out the full report and rankings.

Latest Issue

Exclusive Interview: Susan Wojcicki's Plan to Make YouTube 'Stars' Real-Life Famous

Exclusive Interview: Susan Wojcicki's Plan to Make YouTube 'Stars' Real-Life Famous

By Michael Learmonth

1277
2

Ad Review: E-Trade Can't Quite Put Away Its Childish Things

Ad Review: E-Trade Can't Quite Put Away Its Childish Things

Here's What's on the Shelves of the Paranoia Market

Here's What's on the Shelves of the Paranoia Market

Dove's 'Real Beauty' Hits a Rough Patch

Dove's 'Real Beauty' Hits a Rough Patch

Datacenter

The Nation’s 10 Most-Advertised Brands

What's it cost to make a brand ubiquitous?

Published: July 8, 2013Ranking based on 2012 U.S. measured-media spending from WPP’s Kantar Media

Source: Ad Age’s 100 Leading National Advertisers report

Get more data and intelligence in the Ad Age DataCenter.

Product Spotlight

Ad Age Events

May 19 NY

FestivalInternet Week New York

Apr 23 NY

AwardsSmall Agency Awards

Ad Age Reports

Fact Pack Mobile Fact Pack 2013: A Guide to Mobile Marketing

Research Report How Advertising Performs in a Social Media World

Ad Age Lookbook

Featured Agency Eloqua

Advertising Age