2012 Super Bowl Coverage
Instant Replay: See All the Super Bowl Spots Again and Again
Latest Ad & Marketing News
MediaWorks \ Special Report: Super Bowl
Chrysler's Olivier Francois Dishes on Getting Clint Eastwood in the Game
MediaWorks
News Corp. Profit Rises on Higher TV Fees, Advertising
News Corp. shares have gained 8.6% since the hacking scandal erupted, but it's spent $104 million dealing with the fallout and bought back $2.7 billion in shares.
Digital
Groupon Reports Loss in First Quarterly Filing After IPO
Groupon outperformed analysts' revenue expectations on Tuesday by announcing $506.5 million in revenue for the last quarter, more than double the revenue from the year-earlier period. But it still reported a net loss.
Global News
GlaxoSmithKline Moves Global Aquafresh Account to TBWA From Grey
GlaxoSmithKline is moving the global creative account for Aquafresh toothpaste from Grey Group to TBWA Worldwide, which will manage the business out of London, said people familiar with the matter.
News \ Creativity Pick of the Day
A Leap From the Edge of Space, Fueled by Red Bull
Red Bull's Stratos Project, which we previously wrote about in 2010, will finally see Austrian athlete Felix Baumgartner attempt a "leap from the edge of space" this August.
Time Warner Profit Tops Estimates on TV Ads
Time Warner's TV networks improved revenue 5% in the fourth quarter as ad revenue increased 2%. But the Time Inc. magazine unit declined 1% as circulation revenue declined and ads stayed flat.
Viacom Deal Brings More Shows to Amazon Prime Streaming
Viacom is bringing "Jersey Shore" and other shows to Amazon Prime amid mounting speculation that Amazon will soon introduce a standalone streaming service.
Conde Nast Brings Back Domino Magazine ... Sort of
Domino is coming back as a newsstand-only special called "Domino Quick Fixes" and selling for $10.99 starting this April. Conde Nast plans a second special for next fall.
Redbox and Verizon Face Key Decisions for DVD-and-Streaming Service
Redbox and Verizon's streaming-and-DVD service is at least considering some strategies that Netflix has ruled out or de-emphasized. Ad support may be a long shot, for example, but isn't off the table yet.
The 2012 Super Bowl: The Year Advertisers Gave It All Away
By pre-releasing their spots, many marketers traded surprise and delight on game day for a tally of Twitter mentions, YouTube streams and Facebook likes. We offer a few early lessons we've picked up in the aftermath of this annual ad showcase.
Fading 'American Idol' Falls Out of TV's Top 10 Check-ins
In this week's Top 10, "Idol" falls victim to the Super Bowl, "The Voice" and ... the Puppy Bowl.
Bridgestone Blames M.I.A., Not NFL or NBC, for Super Bowl Controversy
Don't look for Bridgestone Americas to sponsor M.I.A.'s next concert tour. A spokesman for the tire manufacturer said the rapper herself was responsible for the "offensive and very unfortunate" halftime incident.
Magazines' Newsstand Slide Accelerates but Digital Circulation Shows Promise
A persistent undertow at newsstands seems to be regaining strength. But readers still snap up single copies around big news events. And digital circulation continues to gain.
CMO Strategy
Hats Off to These 10 Forward-Thinking Clients
Clients are often depicted as conservative corporate yes-men, standing in contrast to the Technicolor brilliance of the agency's creative wizards. This image ignores a number of brand-side marketers who bring guts and innovation to the business. Here's a ranking of 10 forward-thinking executives, and some takeaways that may help you become a better...
Respect, Trust Key to Healthy Ad Relationship
Doug Sweeny Agency-client relationships are like a marriage. You need to talk, listen, compromise and have a sense of humor. Like most marriages, they start with the euphoric honeymoon. It can start to wear during the months and years ahead as the difficulties of daily life set in, but how you manage those things is what ...
Bacardi CMO Shares Agency Advice From Simon Clift
Bacardi Global Chief Marketing Officer Silvia Lagnado puts a premium on having good relationships with her agencies. Yet Ms. Lagnado, who took the post in 2010 after a lengthy career at Unilever, always sees room for improvement. "The quality of your leadership and the quality of your relationship with the agencies makes a huge differenc...
The Secret Behind the Long Union of Allstate, Burnett
Midway through an important meeting before the launch of a big campaign, Allstate Senior VP-Marketing Lisa Cochrane turned to the dozen or so people in the room and asked, "Does everybody here besides me know 'Safety Dance'?" Her creative agency, Leo Burnett, had just shown her an ad featuring the hit song from the '80s. But it was foreign t...
How to Be a Better Agency Client
Wendy Clark, Sr. VP-Integrated Marketing Communications and Capabilities, Coca-Cola "Great clients are generally more concerned about their impact and output than on their greatness. That is our enduring focus in 2012. From my experience, great leaders make great clients. Sun Tzu identified five characteristics of great leaders that endure today ...
Marketer Resolutions: PepsiCo's Jakeman Will Be Busy, Fit and Talkative
Three tips from Brad Jakeman, president-global enjoyment brands, chief creative officer, PepsiCo 1. BE OPEN TO ALL SOURCES OF CREATIVITY, BUT DON'T GET DISTRACTED BY SHINY OBJECTS. Popular culture is brimming with incredible storytellers, visual artists and utility builders. The trick is to be open to collaboration but retain the abil...
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ANA Annual Meeting
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Digital Conference
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4A's Conference
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Digital A-List
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Super Bowl
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Agency A-List 2010
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America's Hottest Brands 2010
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Marketer of the Year 2010
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Media Vanguard Awards 2010
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Magazine A-List 2010
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Women to Watch 2010
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Media Mavens 2010
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Digital Marketing Guide
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