Latest Ad & Marketing News

Samsung Must Make Do After U.K. Olympic Torch Relay Is Downsized

After the torch relay for the 2008 Summer Olympics was marred by protests, the 2012 version has been scaled back -- and that's disappointing to the sponsor.

PepsiCo Taps Weber Shandwick for Diet Pepsi PR

"We liked the thinking and creativity and approach Weber had taken with the Pepsi Next launch so we asked them to do some thinking on Diet Pepsi," said a Pepsi spokeswoman.

See Previews for Five New CW Shows, From 'Arrow' to 'Breaking Pointe'

See Previews for Five New CW Shows, From 'Arrow' to 'Breaking Pointe'

While the CW is sending off "Gossip Girl" with a half-season run next fall, it's expanding its original offerings.

Clients Need to Know: Are You Helping or Selllng?

Clients Need to Know: Are You Helping or Selllng?

We must assure clients that we have their best interests at heart, not an agenda.

From Around the Web

Omaha

Warren Buffett to buy 63 newspapers

Berkshire Hathaway is expected to use the $142 million purchase to create a new division, BH Media Group.

Picked by Ken Wheaton
DealBook

Facebook Raises $16 Billion in I.P.O.

The initial public offering, priced at $38 a share, values Facebook at $104 billion, putting the social networking company on par with McDonald's, Citigroup and Amazon.com.

Picked by Michael Learmonth
Splitsider

10 Promising Pilots the Networks Didn't Pick Up This Year

Why did ABC pass on something called "Awesometown"?

Picked by Nat Ives
Funny or Die

Introducing Funny or Die's Magazine: The Occasional

Funny or Die says Funny or Die's new iPad magazine is the best thing ever on the iPad.

Picked by Nat Ives
Wsj

All-Free Facebook May Not Last Forever

Facebook is brainstorming ways to get revenue beyond ads, such as paid apps and charging users to highlight their posts.

Picked by Nat Ives
Crain's Chicago Business

Ricketts'; anti-Obama campaign could cripple Wrigley plan

Did the Ricketts family just knee-cap its own plan to rebuild Wrigley Field with a healthy dose of Chicago taxpayer cash?

Picked by Ken Wheaton
AllThingsD

Japan's Rakuten Wins the Heart of Pinterest in $100M Funding Round

The largest e-commerce site in Japan about to get pinned by Ben Silbermann in massive funding round.

Picked by Michael Learmonth
USA Today

Study: 96% of restaurant entrees exceed USDA limits

"If you're eating out tonight, your chances of finding an entree that's truly healthy are painfully low," says Helen Wu, who did the study.

Picked by Judann Pollack
WSJ.com

Apple Fires Back in Lawsuit over Siri Ads

Apple Inc. is defending its voice-recognition software Siri -- she of the iPhone 4S -- against claims that it doesn't perform as advertised.

Picked by Kunur Patel
NPR

Pizza Delicious Bought An Ad On Facebook. How'd It Do?

What happened when two guys who sell pizza out of a window in New Orleans decided to buy a Facebook ad -- and what it says about the state of social-media advertising.

Picked by Natalie Zmuda

More From Ad Age

Watch Trailers for All Four New Fall Series on CBS

Watch Trailers for All Four New Fall Series on CBS

CBS only thinks it needs four new series this fall, including a modern retelling of "Sherlock Holmes" co-starring Lucy Liu as Watson.

TNT Fields Its Biggest Original Lineup Yet

TNT Fields Its Biggest Original Lineup Yet

TNT will run nine original series this summer, including its revival of "Dallas," the biggest slate of original programming in the network's history.

Your Charity Will Determine What Film You Watch, in 3-D Cinema Campaign for Pedigree

Your Charity Will Determine What Film You Watch, in 3-D Cinema Campaign for Pedigree

See Colenso BBDO's innovative, interactive way to drum up public interest in New Zealand's Pedigree Adoption Drive.

Ice Cube on Coors Light, Burger King and Gay Marriage

Ice Cube on Coors Light, Burger King and Gay Marriage

Ice Cube agrees with Jay-Z: He's cool with gay marriage. "I've had people in my family, myself and a lot of my ancestors have been victims of discrimination. So I don't want to discriminate on nobody," he said.

The Big Problem With 'The Pitch': It Portrays an Outdated Business Model

The Big Problem With 'The Pitch': It Portrays an Outdated Business Model

"The Pitch" can be fun to watch, but it portrays an outdated business model.

People on the Move: Gill Duff Named President-CEO of BBDO, Atlanta

People on the Move: Gill Duff Named President-CEO of BBDO, Atlanta

Also on the move this week are David White, Kimberly Lau, Deborah J. Mignucci, Michael Alex and the management team at Chick-fil-A.

See Previews for Eight New NBC Shows, From 'Revolution' to 'Guys With Kids'

See Previews for Eight New NBC Shows, From 'Revolution' to 'Guys With Kids'

Watch extended trailers for J.J. Abrams' "Revolution," the new Matthew Perry series "Go On," and six more of NBC's bets for the new season.

Skechers Pays $40 Million to Settle Toning Claims

Skechers Pays $40 Million to Settle Toning Claims

David Vladeck, director of the Bureau of Consumer Protection, said the settlement is probably the largest to date in terms of cash paid to consumers.

Turner Takes Stake in Funny or Die, Will Manage Site's Ad Sales

Turner Takes Stake in Funny or Die, Will Manage Site's Ad Sales

Funny or Die CEO Dick Glover said the site has done well but still doesn't have big enough reach.

How (and When) to Measure ROI in Real Time

How (and When) to Measure ROI in Real Time

Whatever you're looking for when you track return on investment, the results can come faster than ever, Zenith Optimedia North America CEO Tim Jones says in this week's Q&A with a media leader.

'Working Not Working,' a New Way to Discover (and Hire) Freelance Creatives

'Working Not Working,' a New Way to Discover (and Hire) Freelance Creatives

A new site is trying to take the guesswork out of freelancing -- for both independent professionals and the agencies that hire them.

University of Phoenix Chooses Arnold As Lead Creative Shop After Review

It's the third new piece of business in a matter of weeks for the Havas agency.

CBS Shifts 'Two and a Half Men' to Thursday

CBS Shifts 'Two and a Half Men' to Thursday

CBS plans just one new comedy and three new dramas for the fall schedule, fewer than any of its rivals, and it's moving "Men" to Thursdays.

Why Facebook Isn't Screwed When It Comes to Auto Marketing

Why Facebook Isn't Screwed When It Comes to Auto Marketing

The real questions we should be asking ourselves, before we blame Facebook for GM's marketing effectiveness, are were they doing it right and were they measuring it right?

When Big Ideas Come from Small Companies

When Big Ideas Come from Small Companies

The freshest marketing ideas don't always come from big-budget marketing departments. They come from entrepreneurs who use their ingenuity to stand out.

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