Five Best Branded-Entertainment Deals of 2009
American, Hilton Fly High (and Cheap) With Clooney While Subway Helps Save Spy Show 'Chuck' FULL ARTICLE
Want to Innovate? Then Create a Rich, Holistic Brand Experience
Here's How CMOs Can Capitalize on This Emerging Opportunity FULL ARTICLE
Mtn Dew Goes Outside Agency Box to Handle New Flavors
Consumers Select Production-Focused Shops to Create 15-Second Spots FULL ARTICLE
This Week's Print Issue
2009 Book of Tens
Plus Ad Age's Best of the Decade MORE
MediaWorks
Gospel Network Looks to Broaden Reach With Online Deal
GMC Partners With Social Network Tangle.com as More Marketers Target Christian Demo FULL ARTICLE
Havas, Aegis Merge Out-of-Home Planning and Buying Units
Chrysalis/Posterscope Combo to Serve Clients Such as Schering-Plough, Coca-Cola FULL ARTICLE
The Media Guy
A 'Mad Men' DVD Giveaway
Days 11 and 12 of Dumenco's 12 Days of Holiday Giveaways FULL ARTICLE
Digital
Branded Virtual Goods Are Presents for Marketers, Too
Online Gifting Campaigns From Nestle, Malibu Have Trumped Banner Ad Results on Facebook FULL ARTICLE
AT&T Takes Verizon Ad Fight to Turner Networks
For Two Days, Runs a 'Netblock' on Across CNN.com, TBS.com, NBA.com FULL ARTICLE
Groupon Takes Coupons Into the Social-Media Age
Work With Zipcar, NBA and Blockbuster Have Gained Startup Mainstream Attention FULL ARTICLE
DigitalNext
What Studying Your Links Can Teach You About Your Marketing
The Media You Don't Buy Is Becoming More Measurable FULL ARTICLE
CMO Strategy
The CMO's Role in Curtailing Black-Market Counterfeits
How You Can Act as a Change Agent FULL ARTICLE
TalentWorks
7 Characteristics of a Near-Perfect Cover Letter
Curious to Know If Yours Is up to Snuff? Here's How It's Done FULL ARTICLE
GenNext
The 5 Most Valuable Things I Did in College to Help My Career
Looking Back, I Made the Most of Every Opportunity FULL ARTICLE
News
OTC, Personal Care Are Heating Up Again
With Chattem Deal, Sanofi-Aventis Becomes Latest Pharma Player to Expand Package-Goods Presence FULL ARTICLE
P&G and Kroger Call It Quits on Coupon Partnership
Dispute Over Whether to Redirect Consumers From Retailer's Website Leads to Split Despite Program's Success FULL ARTICLE
Brands Continue to Keep It 'Real,' but for How Long?
Hellmann's, Wendy's and Alpo Just a Few Examples of Current Marketing Real-ity FULL ARTICLE
Agency News
How to Be a Partner, Not a Predator
Viewpoint: Forbidding Your Agency to Poach Business From Collaborating Shops Is Good for Business FULL ARTICLE
Kraft Moves $40 Million Piece of Business Between Roster Shops
McGarryBowen Gets Lunchables Account From DraftFCB FULL ARTICLE
Beauty Brand Goody Returns to Marketing Arena
After Years of Silence, Marketer Hires Ad Shop Gotham, Rolls out New Products as Part of 'Transformation' FULL ARTICLE
Global News
Guinness Lets U.K. Drinkers Create Virtual Worlds
Partners With Google Earth as Part of Broader Effort to Boost Online Marketing FULL ARTICLE
Madison+Vine: News
Five Keys to Branded-Entertainment Success
Viewpoint: Digital Competition Demands a Move Beyond Shout-Out-Loud Marketing FULL ARTICLE
Adages
Kraft's Saggy Breast Innuendo Not Funny to Everyone
Online Commentors Loved It, Employees Supposedly Not So Much FULL ARTICLE
GoodWorks
Bank of America Showcases Teen's Artwork
Chicago Student Wins Competition to Design Wallscape FULL ARTICLE
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