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General Mills' Legal Policy Could Threaten Consumer Goodwill

General Mills' Legal Policy Could Threaten Consumer Goodwill

Critics bash owner of Cheerios, Green Giant and Yoplait over new rules seeking to limit the marketer's legal exposure

By E.J. Schultz

Controversial Dove 'Patches' Gets 25 Million Views in First Week

Controversial Dove 'Patches' Gets 25 Million Views in First Week

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This Soap Dispenser Will Sound an Alarm if You Don't Wash Your Hands

Watch Brand-New TV Ads From Gatorade, Bud Light, Dial and More

5:15 pm on Apr 17

Weibo Shares Surge On First Day of Trading

Weibo Shares Surge On First Day of Trading

4:36 pm on Apr 17

Facebook Won't Use Data from New Friend Location Tool for Ads

Facebook Won't Use Data from New Friend Location Tool for Ads

3:58 pm on Apr 17

Bacardi Takes Sole Sponsorship of New Basketball Lifestyle Site

Bacardi Takes Sole Sponsorship of New Basketball Lifestyle Site

3:50 pm on Apr 17

Most Popular

1

Social Media Mercy: US Airways Forgives Staffer for Pornographic Tweet

By Cotton Delo - Yesterday

2

Take 30 Seconds to Watch the Winners of Tribeca Film Festival's Vine Contest

By Ann-Christine Diaz - 2 days ago

3

How Big Advertisers Are Using Next-Gen Messaging Apps Snapchat, Kik, Tango, Line and WeChat

By Mark Bergen - 2 days ago

4

Before You Break Up with Facebook, Remember a Lesson from Search

By Jeff Revoy - Yesterday

5

Kimberly-Clark Gets Serious With Its Digital-Coupon Tracking

By Jack Neff - 2 days ago

6

The Creativity Top 5: The Best Brand Ideas of the Week

- Yesterday

Creativity

This Soap Dispenser Will Sound an Alarm if You Don't Wash Your Hands
This Japanese Ad for a Music School Will Make You Cry
Ring Maker's Biz Card is Stealthy Way to Measure Your Future Spouse's Finger

Picks of the day

What's New

This Astronaut Is About to Start the Biggest Day of his Career

EVB: Red Thumb Reminder

Caterpillar Machines Play Jenga With 600-Pound Wooden Blocks

Ogilvy & Mather

University of Colorado Hospital: YOU WANNA FIGHT?

What We’re Reading

Opinion

Special Report: TV Upfront

Twitter-Tastic HLN Upfront: Twitter Partnership, Nightly Social Media Show

Twitter-Tastic HLN Upfront: Twitter Partnership, Nightly Social Media Show

By Jeanine Poggi

56

AMC Won't Sell 'Mad Men' Finale in Upfronts

AMC Won't Sell 'Mad Men' Finale in Upfronts

2014 TV Upfront and Digital NewFront Calendar

2014 TV Upfront and Digital NewFront Calendar

Oxygen Looks to Shed 'Gritty' Image

Oxygen Looks to Shed 'Gritty' Image

NBC Chief Wants Peacock to Be Judged By 18-to-49 Viewership

NBC Chief Wants Peacock to Be Judged By 18-to-49 Viewership

Agency Flips the Upfronts Around, Has a Bunch of TV Networks Over for Drinks

Agency Flips the Upfronts Around, Has a Bunch of TV Networks Over for Drinks

Ad Age DataCenter

11.5% Experiential marketing

U.S. revenue growth for experiential/event-marketing agencies in Ad Age’s Agency Report 2013. Check out the full report and rankings.

Latest Issue

Exclusive Interview: Susan Wojcicki's Plan to Make YouTube 'Stars' Real-Life Famous

Exclusive Interview: Susan Wojcicki's Plan to Make YouTube 'Stars' Real-Life Famous

By Michael Learmonth

1277
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Ad Review: E-Trade Can't Quite Put Away Its Childish Things

Ad Review: E-Trade Can't Quite Put Away Its Childish Things

Here's What's on the Shelves of the Paranoia Market

Here's What's on the Shelves of the Paranoia Market

Dove's 'Real Beauty' Hits a Rough Patch

Dove's 'Real Beauty' Hits a Rough Patch

Datacenter

The Nation’s 10 Most-Advertised Brands

What's it cost to make a brand ubiquitous?

Published: July 8, 2013Ranking based on 2012 U.S. measured-media spending from WPP’s Kantar Media

Source: Ad Age’s 100 Leading National Advertisers report

Get more data and intelligence in the Ad Age DataCenter.

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