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What Kind of Brand Associates With Chatroulette?
Global News

What Kind of Brand Associates With Chatroulette?

French Connection Offers Shopping Spree to Winner Who Hooks Up Using the Webcam Chat Room FULL ARTICLE

Marketers, Get Back to Boring
CMO Strategy

Marketers, Get Back to Boring

We've Got Too Much Sizzle in the System Right Now FULL ARTICLE

New Volley of Ads Aims to Stop Obama's Health-Care Reforms

New Volley of Ads Aims to Stop Obama's Health-Care Reforms

Chamber of Commerce, Others Launch $10M Campaign FULL ARTICLE

10 Ways to Not Be a Jerk at SXSW
DigitalNext

10 Ways to Not Be a Jerk at SXSW

Pay Attention. These Are of Tremendous Importance FULL ARTICLE

This Week's Print Issue

Stuck-in-Middle Walmart Starts to Lose Share

This Week's Print Issue

Recession-Resistant Retailer Squeezed by Deep Discounters and Higher-End Stores, Calling Some Strategies Into Doubt MORE


MediaWorks

Watch the Slideshow

Which 2009 Magazine Ads Were Tops With Young Men and Young Women?

Differences, Yes, but There's a Beer Ad Both Genders Love FULL ARTICLE

A 'Breech' of Ad Policy?

CareerBuilder Enters Fray Over Pantsless Super Bowl Ads FULL ARTICLE


Digital

Why Apple's Oscar Ad Won't Go Viral

Focus on TV, Aversion to Social Media, Stalls Web Viewing FULL ARTICLE

Video Chat Is Where It's at -- but How Do Brands Fit in?

As Non-business Use of Service Grows, Citibank, Ford, Verizon Buy OoVoo FULL ARTICLE


DigitalNext

Corporate Branding Goes Rogue

Why Social Media Is Radically Changing the Game FULL ARTICLE


CMO Strategy

CMOs, Go Beyond a PR Plan to Prepare for an Inevitable Product Crisis

If You Haven't Already Convened Some Serious Internal Firepower, You're Borderline Negligent FULL ARTICLE


TalentWorks

A Woman's Place May Just Be in Digital Shops

How the Digital Revolution Might Finally Bring Diversity to the Creative Department FULL ARTICLE


Small Agency Diary

What a Small Shop Should Expect After Being Named Agency of the Year

Rockfish CEO: Agency Experienced (Positive) Growing Pains FULL ARTICLE


GenNext

In Defense of a Limited Online Presence

Alex Kniess

Why I Stopped Tweeting FULL ARTICLE


News

Was Lohan's $100M Suit Against E-Trade Crowdsourced?

Actress (and her Twitter Followers) Upset Over 'Milkoholic' Comment in Super Bowl Spot FULL ARTICLE

Beverage Giants Team Up in Campaign to Remove Soda From Schools

Ad Collaboration Between Coca-Cola, Pepsi, Dr Pepper Hopes to Show Industry in Positive Light FULL ARTICLE


Agency News

Hilton Hotels Puts Creative Biz Into Review

Unclear if Incumbent Y&R Will Defend $51 Million Account FULL ARTICLE

Carat Picks Up More Work From Pfizer

Pharma Marketer Taps Agency to Handle $250 Million in Media Buying That Was Previously In-house FULL ARTICLE

Activision Blizzard Drops Crispin From 'Guitar Hero,' Taps TBWA

Marketer Says It Was Impressed With Shop's Work on 'Call of Duty' FULL ARTICLE

Beiersdorf Picks Aegis' Carat For $100 Million Media Planning, Buying

Account Was at Omnicom Group's OMD FULL ARTICLE


Global News

CCTV's New Year Gala Attracts Over 730 Million Viewers

Variety Show Has Huge Audience but Draws Criticism for Heavy Product Placement; Marketers Would Rather Buy Commercials FULL ARTICLE

Clarins Wonders: Can You Crowdsource a Fragrance?

New Global Online Platform 'Womanity' Will Try, With Help From Women and Martin Sorrell FULL ARTICLE


Hispanic Marketing

Dora the Explorer Finds Herself in High Demand

Marketers Rush to Celebrate Nickelodeon's Latina Cartoon Character's 10 Years in the Biz FULL ARTICLE


Adages

How Will Industry Vets React to 'Mad Men' Dolls?

Mattel May Be Unwittingly Creating Line of Voodoo Toys FULL ARTICLE


GoodWorks

AT&T: Don't Text and Drive

New Campaign Tells People That 'No Text Is Worth Dying Over' FULL ARTICLE



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