Latest Ad & Marketing News

Yahoo Kills Livestand After Just Six Months

Yahoo Kills Livestand After Just Six Months

Yahoo is shutting down Livestand, its mobile newsstand app, only a little more than six months after it launched.

VW Uncovers the Origin of Classic Film Moments

VW Uncovers the Origin of Classic Film Moments

Volkswagen continues its "See Film Differently" campaign supporting independent film with a trio of hilarious new spots out of DDB London and directed by Ivan Zacharias, through Stink.

The Week in Twitter: Protests and Social Media Reprise Their Feedback Loop

The Week in Twitter: Protests and Social Media Reprise Their Feedback Loop

Don't worry, though -- Twitter isn't only being used for social justice.

See the Spot: Muse Communications to Run Hard-Hitting Diversity Ad During AMC's 'The Pitch'

See the Spot: Muse Communications to Run Hard-Hitting Diversity Ad During AMC's 'The Pitch'

Muse Communications is participating in 'The Pitch' -- and running an ad slamming the industry's lack of diversity.

Barrie D'Rozario Murphy, TargetCast Pick Up Lands' End

Lands' End had selected Minneapolis agency Barrie D'Rozario Murphy to handle creative and TargetCast to handle media duties for the brand.

Zeno Adds More Sears Business to Its Roster

Zeno Adds More Sears Business to Its Roster

Sears Holdings is shifting the bulk of its PR business to Daniel J. Edelman's Zeno Group.

From Around the Web

Google News

P&G to add latches to make detergent packs safer

The maker of Tide Pods will create a new double-latch lid to deter children from accessing and eating the brightly colored detergent packets.

Picked by Natalie Zmuda
Boing Boing

Sugar ad: your diet is depriving your kids of vital sugar!

Here's an undated ad from "Sugar Information, Inc" (our old friends), warning mothers that if they include their kids in their sugar-free, dieting lifestyles, they will be depriving the poor kiddlees of vital sugar and exposing them to "exhaustion." Obviously, this was before the cancer scares and other stuff about artificial sweeteners, because surely that's [...]

Picked by Ken Wheaton
SmartBlogs

What you can learn about Pinterest from Whole Foods

If you're still confused about how to use Pinterest for your restaurant or business, take a look at Whole Foods Market.

Picked by Natalie Zmuda
WSJ.com

Goldman Sachs Joins Twitter

Goldman Sachs, in an ever growing era of openness, has joined Twitter this morning. What does THAT mean?

Picked by Michael Learmonth
Washington Post

News site's gun giveaway

The Daily Caller is giving away a gun a week to readers who sign up for emails.

Picked by Nat Ives
CNET

Meet the tireless entrepreneur who squatted at AOL

Eric Simons secretly took up residence inside the Internet giant's Palo Alto, Calif., campus, eating free food, enjoying gym access, and building a startup in the process.

Picked by Natalie Zmuda
The Atlantic

Clone Wars: Sherman vs. Berman in California Race

In which two guys who agree on just about everything face off in one of the most expensive House races of 2012

Picked by Ken Wheaton
The Detroit News

GM: CFO's Wife Part of Ad agency That Worked on Chevy Centennial

General Motors Co. said it recently learned that Pernilla Ammann, the wife of Chief Financial Officer Dan Ammann, is an officer and a parter in an advertising agency that received about $600,000 for services last year to a GM subsidiary.

Picked by Judann Pollack
National Retail Federation

Graduation gift giving to top $4.7 billion in 2012

Consumers are planning to spend more on high school and college graduates this year, with total spending expected to reach $4.7 billion.

Picked by Natalie Zmuda
Reuters

Best Buy Names New Communications Chief

Best Buy announced that Matthew Furman is joining the company as senior vice president, Communications and Public Affairs.

Picked by Natalie Zmuda

More From Ad Age

McDonald's Shareholders Defeat Proposal to Weigh Impact on Obesity

McDonald's Corp. today voted down a proposal that would have led it to assess its impact on public health, particularly childhood obesity.

Mindshare Retains Unilever's $1.38 Billion U.S. Business

Mindshare Retains Unilever's $1.38 Billion U.S. Business

The consumer packaged-goods giant made the decision not to review its media-buying account in the region as it continues its market-by-market evaluations.

Hot Pockets Hacks Its Way Onto the Viral Video Chart

Hot Pockets Hacks Its Way Onto the Viral Video Chart

How does a brand create a viral video? Hot Pockets seems to have found the answer: pay the people who make viral videos to make one for you.

TV Networks Ponder Fridays as Chance for Niche Shows

TV Networks Ponder Fridays as Chance for Niche Shows

Major TV networks are moving little-watched shows with signficant DVR audiences to Fridays, testing whether the technology can help programs like "Community" make it on a night with few viewers.

EU Cookie Law Could Be the Death of Digital

EU Cookie Law Could Be the Death of Digital

The law, as it stands, does not consider its impact on the industry. Forcing these requirements on marketers lead to huge erosion in the quality of web experiences for consumers -- the very constituents it hopes to protect.

Netflix: OK, Maybe We're Cannibalizing Something

Netflix: OK, Maybe We're Cannibalizing Something

"We have billions of hours of viewing, so we are going to take away from something," Netflix Chief Content Officer Ted Sarandos said on a panel with cable executives.

John Malkovich Gets Philosophical in Apple's Latest Siri-Starring Ads

John Malkovich Gets Philosophical in Apple's Latest Siri-Starring Ads

After enlisting Zooey Deschanel and Samuel L. Jackson, Apple continues its celebrity ad series with a new pair of iPhone spots starring John Malkovich.

Omnicom Group's DDB Acquires London Hotshop Adam & Eve

The management team of Adam & Eve/DDB will comprise the Adam & Eve partners and members of DDB U.K. management. It will be led by James Murphy, who has been named CEO of the newly combined shop.

People on the Move: Jack Bamberger to Head Digital for MEC North America

People on the Move: Jack Bamberger to Head Digital for MEC North America

Also on the Move: Annette King, Adam Mirabella, Steve Marino, Shonali Burke, Mark Stewart, Scott Parker and Qian Qian.

Cable Execs Root for TV Everywhere, But No Timeline on Mass Adoption

Cable Execs Root for TV Everywhere, But No Timeline on Mass Adoption

Consumers have been slow to adopt TV Everywhere in large numbers.

A Therapy Session Takes a Fashionable Turn in Roman Polanski's Prada Short

A Therapy Session Takes a Fashionable Turn in Roman Polanski's Prada Short

Roman Polanski directs this short film for Prada featuring Ben Kingsley as an easily distracted therapist and Helena Bonham Carter as his patient.

Facebook IPO Scrutiny Grows as Morgan Stanley Defends Role

Facebook IPO Scrutiny Grows as Morgan Stanley Defends Role

Massachusetts subpoenas Morgan Stanley, SEC and FINRA may review the IPO and investors have filed suit.

The Summer Road Trip Went Digital. What's Your Strategy?

The Summer Road Trip Went Digital. What's Your Strategy?

Will the businesses that depend on our vacation travel be ready for this emerging breed of always-on, always-informed and always sharing traveler?

Google Names New Motorola CMO as Deal Closes

Google Names New Motorola CMO as Deal Closes

Now that Google's $12.5 billion purchase of Motorola Mobility is a done deal, Gary Briggs, former Google VP-consumer marketing, is replacing Bill Ogle as Motorola Mobility's chief marketer.

JC Penney's Mistake? Assuming the Consumer Is Rational

JC Penney's Mistake? Assuming the Consumer Is Rational

JC Penney plan is admirable but may be too rational to attract shoppers in the short run.

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