Under New Owner, Burger King May Spend More on Marketing
Analysts Say Going Private Could Allow Chain to Focus on Long-Term Strategy, Regain Share FULL ARTICLE
U. of Kentucky Encourages Students to Check In via Facebook
College Tries Unique Marketing Effort Using Places FULL ARTICLE
In Order to Close, You Have to Make Real Connections
Listen Up: Don't Get Too Comfortable With Digital Dialogue FULL ARTICLE
Israeli Teens Swipe Wristbands to Update Facebook Status
'Like Machine' Lets Kids Share the Fun at Coca-Cola Village Summer Camp FULL ARTICLE
This Week's Print Issue
FTC green guidelines may leave marketers red-faced
Experts say pending guides could upend efforts and make
some 300 environmental seals of approval unsustainable MORE
MediaWorks
The Best Media Writing of the Week
Ink-Stained Wretches Too Tech-Savvy for Their Own Good; the State of Gotham Gossip; Defending the Humble Link FULL ARTICLE
Digital
AOL's Armstrong: Why We Went With Google
Content Portal's Search Traffic Is Falling, but Still Accounts for 20% of Its Revenue FULL ARTICLE
Google Locks Down AOL Search for 5 Years, Keeping Out Bing
Microsoft Unwilling to Buy Share at Any Cost FULL ARTICLE
Apple Pings Facebook With ITunes-Based Social Network
A Network for Music Discovery, and a Potential Rival in the Making FULL ARTICLE
DigitalNext
Why the Net Was Never Really Neutral Anyway ...
... And How Both Sides of the Google-Verizon Debate Are Missing the Point FULL ARTICLE
There, I Said It: Screw Viral Videos
Why the Constant Focus on Viral Success Is No Good for the Industry FULL ARTICLE
CMO Strategy
Good CMOs Facilitate Change, but Great CMOs Drive It
Why Persuading Internal Constituents Is as Vital as Creative Ability FULL ARTICLE
Keep an Eye on the Back Door
Understanding Why Customers Leave May Be More Important Than Understanding Why They Come FULL ARTICLE
Small Agency Diary
Kill the Capabilities Deck
This Old Crutch Does Nothing for Agencies or Clients FULL ARTICLE
Campaign Trail
Midterm Elections on Track for $3 Billion in Spending
Five Questions With CMAG's Evan Tracey FULL ARTICLE
News
Feds: No Link Between Pampers and Diaper Rash
Facebook-Fueled Complaints Fizzled After May; Sales Have Rebounded FULL ARTICLE
Shoppers Show Up for Back to School
Discounts, Tax-Free Holidays Attract Consumers, but So Do New Products FULL ARTICLE
FTC Subpoenas 48 Food Companies Regarding Marketing to Kids
Follow-up to 2008 Report Unlikely to Lead to More Regulation FULL ARTICLE
Now Playing at Blockbuster: Catch 22
Marketer Finally Has Something to Advertise -- but Not Much Money to Advertise With FULL ARTICLE
Agency News
Rockfish Taps Two P&G Execs to Open Cincinnati Office
Knox, Radtke Part of Push to Double Size of Digital Shop Serving Walmart, P&G FULL ARTICLE
Tabasco Up for Review After 24 Years at TracyLocke
Incumbent Said It Will Defend Account and 'Continue Our Partnership' FULL ARTICLE
AdAgeStat
Why Boomers Need to Let Go
Q&A With Author Tammy Erickson About Marketing to Gen X FULL ARTICLE
Global News
Shoes Fly at Nike Air Show in Argentina
Online Puffs of Breath Power Footwear Race on Real Track FULL ARTICLE
Huggies Sees the Funny Side of Parenting in U.K.
Kimberly-Clark Sponsors Comics' Riffs on Babies and Posts Their Shows FULL ARTICLE
Madison+Vine: Digital Entertainment
Alloy Media & Marketing
Teen-Centric Company Behind 'Gossip Girls' Partners With Kmart for the Launch of 'First Day' FULL ARTICLE
Madison+Vine: News
Movie Posters We Like
A Look at Some Work for Upcoming Releases FULL ARTICLE
Adages
An Exclusive Look at the Making of the Exclusive Look at 'Mad Men,' Season 10
Why Show Fan Trevor Williams Made a 'Jumping the Shark' Video FULL ARTICLE
GoodWorks
McCann Rides to Remember Flight 93
Group Uses Motorcycles, Social Media to Raise Awareness, Funds for Memorial FULL ARTICLE
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