Advertising Age - Advertising Agency & Marketing Industry News - Advertising Age

Doritos 'Mystery' Flavors Will Test Consumer Loyalty

Doritos 'Mystery' Flavors Will Test Consumer Loyalty

Contest asks consumers to guess the flavors inside generic packs.

By E.J. Schultz

109

Weight Watchers Leaves McCann After Seven Years

Weight Watchers Leaves McCann After Seven Years

By E.J. Schultz

19

Facebook to Sell Huge Audience of World Cup Fans to Advertisers

Facebook to Sell Huge Audience of World Cup Fans to Advertisers

25

What Your Company Can Learn From Global Economics

What Your Company Can Learn From Global Economics

10:00 am on Apr 19

Watch the Spot: Mizuno Running Ties First TV Ad to Boston Marathon

Watch the Spot: Mizuno Running Ties First TV Ad to Boston Marathon

9:30 am on Apr 19

Alan Batey's Next Challenge: Getting Young Urbanites to Buy Trax

Alan Batey's Next Challenge: Getting Young Urbanites to Buy Trax

5:00 pm on Apr 18

Massive Eggs Land at Rockefeller Center Just in Time for Easter

Massive Eggs Land at Rockefeller Center Just in Time for Easter

4:11 pm on Apr 18

Most Popular

1

'Mad Men' Throwback Thursday: Real Ad Headlines From the Final Season

By Michelle Dopp and Ann-Christine Diaz - 2 days ago

2

Audi Starts Digital Agency Review

By Alexandra Bruell - 2 days ago

3

Symantec Launches Rebranding Effort Amid CEO Search

By Seth Fineberg - 2 days ago

4

Facebook to Sell Huge Audience of World Cup Fans to Advertisers

By Cotton Delo - Yesterday

5

Weight Watchers Is Leaving McCann

By E.J. Schultz - Yesterday

6

Dove's Controversial 'Patches' Video Grabs 25 Million Views in First Week

- 2 days ago

Creativity

'Game of Thrones' Fan Tweets Are Turned into a Digital Iron Throne
Pissed Off Italian Drivers Calm Down After Driving Toyota Hybrid
Snoopy, Hello Kitty and Garfield Shave Their Heads to Support Cancer Awareness Month

Picks of the day

What's New

Fox Sports Makes Powerful Statement Against Racism in Big Pay TV Event

Smashburger: Lust at First Bite

MPC Creates Delightful Easter-Themed Short, 'Sunny and Steve'

JANDL: The Biggest Small Agency In The World

What We’re Reading

Opinion

Special Report: TV Upfront

Twitter-Tastic HLN Upfront: Twitter Partnership, Nightly Social Media Show

Twitter-Tastic HLN Upfront: Twitter Partnership, Nightly Social Media Show

By Jeanine Poggi

56

AMC Won't Sell 'Mad Men' Finale in Upfronts

AMC Won't Sell 'Mad Men' Finale in Upfronts

2014 TV Upfront and Digital NewFront Calendar

2014 TV Upfront and Digital NewFront Calendar

Oxygen Looks to Shed 'Gritty' Image

Oxygen Looks to Shed 'Gritty' Image

NBC Chief Wants Peacock to Be Judged By 18-to-49 Viewership

NBC Chief Wants Peacock to Be Judged By 18-to-49 Viewership

Agency Flips the Upfronts Around, Has a Bunch of TV Networks Over for Drinks

Agency Flips the Upfronts Around, Has a Bunch of TV Networks Over for Drinks

Ad Age DataCenter

11.5% Experiential marketing

U.S. revenue growth for experiential/event-marketing agencies in Ad Age’s Agency Report 2013. Check out the full report and rankings.

Latest Issue

Exclusive Interview: Susan Wojcicki's Plan to Make YouTube 'Stars' Real-Life Famous

Exclusive Interview: Susan Wojcicki's Plan to Make YouTube 'Stars' Real-Life Famous

By Michael Learmonth

1225
2

Ad Review: E-Trade Can't Quite Put Away Its Childish Things

Ad Review: E-Trade Can't Quite Put Away Its Childish Things

Here's What's on the Shelves of the Paranoia Market

Here's What's on the Shelves of the Paranoia Market

Dove's 'Real Beauty' Hits a Rough Patch

Dove's 'Real Beauty' Hits a Rough Patch

Datacenter

The Nation’s 10 Most-Advertised Brands

What's it cost to make a brand ubiquitous?

Published: July 8, 2013Ranking based on 2012 U.S. measured-media spending from WPP’s Kantar Media

Source: Ad Age’s 100 Leading National Advertisers report

Get more data and intelligence in the Ad Age DataCenter.

Product Spotlight

Ad Age Events

May 19 NY

FestivalInternet Week New York

Apr 23 NY

AwardsSmall Agency Awards

Ad Age Reports

Fact Pack Mobile Fact Pack 2013: A Guide to Mobile Marketing

Research Report How Advertising Performs in a Social Media World

Ad Age Lookbook

Featured Agency Eloqua

Advertising Age