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MTV Tells Advertisers It's 'Always On' (and 'Real World' Is Still On)

MTV Tells Advertisers It's 'Always On' (and 'Real World' Is Still On)

The Viacom-owned cable channel, which is also bringing back "Teen Wolf," wants to translate the real-time chatter of social media to TV.

By Jeanine Poggi

61

Ladies' Home Journal to Fold After 131 Years in Print

Ladies' Home Journal to Fold After 131 Years in Print

By Michael Sebastian

23

This Amazing Mug Produces a Photo Every Time You Refill It

Watch Last Night's New TV Ads From Subway, Panera, Geico and More

Watch Last Night's New TV Ads From Subway, Panera, Geico and More

3:20 pm on Apr 24

With Hire of Turley, MTV Aims to Bring Social Conversation to TV

With Hire of Turley, MTV Aims to Bring Social Conversation to TV

2:00 pm on Apr 24

Hershey Slows Ad Spending, Focuses on Biggest Brands

Hershey Slows Ad Spending, Focuses on Biggest Brands

12:50 pm on Apr 24

Dick's Ball-Jokes Ad Infuriates Golf Purists

Dick's Ball-Jokes Ad Infuriates Golf Purists

11:30 am on Apr 24

Most Popular

1

Look at Your Phone During TV Ads? Expect to See the Same Messages There

By Alex Kantrowitz - 2 days ago

2

Tumblr Study Says It Has More Social TV Activity Than Twitter

By Cotton Delo - 2 days ago

3

Stop What You're Doing and Watch Brian Williams Rap Snoop Dogg's 'Gin and Juice'

By Simon Dumenco - 2 days ago

4

Legal Experts Expect Supreme Court Will Rule in Favor of Pom

By Natalie Zmuda - 2 days ago

5

Google Ramps Up in Fight for App Advertising

By Mark Bergen - 2 days ago

6

10 Awesome Covers From Bloomberg Businessweek's Departing Creative Director

By Simon Dumenco - 2 days ago

Creativity

Pizza Beardkin or Pizza Cake? Boston Pizza Lets You Choose Its Latest Innovation
This Amazing Mug Produces a Photo Every Time You Refill It
Get Your Weather Here: The Weather Channel Seeds Posters in New York, LA and Chicago to Tell You the Forecast

Picks of the day

What's New

Ted Royer, Benjamin Palmer and Other Creatives Replicate Stock Photos in Cannes Lions Campaign

Reebok: Running in Packs

Tipp-Ex and Pharrell Williams Collaborate on a New 'Hunter and Bear' Adventure

Silk: Tastemaker Challenge

Evolution Bureau

What We’re Reading

Fashionista
Eva Chen Shuts Down Rumors That 'Lucky' Is Folding

Picked by Sheila Dougherty
WSJ.com
How Wall Street Is Tracking Publicis-Omnicom Merger - WSJ

Picked by Matthew Quinn
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Financial Times
Mobile Tie-Ups Hit Right Note For Music Streaming Services

Picked by Mark Bergen
WWD
Pepsi to Debut Capsule Collection

Picked by Natalie Zmuda
New York Times
At Northwestern, a Blitz to Defeat an Effort to Unionize

Picked by Ken Wheaton
New York Times
F.D.A. Will Propose New Regulations for E-Cigarettes

Picked by Ken Wheaton
Wsj
Chobani Prepares for IPO

Picked by E.J. Schultz
New York Times
F.C.C., in 'Net Neutrality' Turnaround, Plans to Allow Fast Lane

Picked by Ken Wheaton
New York Times
Amazon.com Learning the Hard Way That People Care More About Price Than Brand Loyalty

Picked by Ken Wheaton
Ad Age Events

Apr 28 NY

Young Creatives Cover Competition

Calling All Creatives 30 Years Old or Younger: Design the cover of the Ad Age Cannes Issue. Submit your ideas for the fifth annual Ad Age Young Creatives Cover Competition.
Learn more
Variety
Netflix to Create Its First Spanish-Language Original Series

Picked by Nat Ives
New York Times
With a Mouthful, A&W Hopes to Draw Baby Boomers' Offspring

Picked by Ken Wheaton

Opinion

Special Report: TV Upfront

Nobody Likes to Be Called Millennial: Sean Combs Makes Revolt Upfront Pitch

Nobody Likes to Be Called Millennial: Sean Combs Makes Revolt Upfront Pitch

By Jeanine Poggi

550
1

CNN Boots Talking Heads From 9 p.m. in Prime-Time Shakeup

CNN Boots Talking Heads From 9 p.m. in Prime-Time Shakeup

Scripps Wants Advertisers to Carve Out Lifestyle Buys Separately

Scripps Wants Advertisers to Carve Out Lifestyle Buys Separately

AMC Won't Sell 'Mad Men' Finale in Upfronts

AMC Won't Sell 'Mad Men' Finale in Upfronts

2014 TV Upfront and Digital NewFront Calendar

2014 TV Upfront and Digital NewFront Calendar

NBC Chief Wants Peacock to Be Judged By 18-to-49 Viewership

NBC Chief Wants Peacock to Be Judged By 18-to-49 Viewership

Ad Age Reports

Research Report How to Integrate Social Media Into Your Marketing Strategy

Learn five practical methods for successfully engaging with consumers through research, crowdsourcing, branded content, customer evangelism and customer service.

Latest Issue

Exclusive Interview: Susan Wojcicki's Plan to Make YouTube 'Stars' Real-Life Famous

Exclusive Interview: Susan Wojcicki's Plan to Make YouTube 'Stars' Real-Life Famous

By Michael Learmonth

1333
2

Ad Review: E-Trade Can't Quite Put Away Its Childish Things

Ad Review: E-Trade Can't Quite Put Away Its Childish Things

Here's What's on the Shelves of the Paranoia Market

Here's What's on the Shelves of the Paranoia Market

Dove's 'Real Beauty' Hits a Rough Patch

Dove's 'Real Beauty' Hits a Rough Patch

Datacenter

Where Big Brands Get Advertised

The nation’s 200 most-advertised brands – from No. 1 AT&T to No. 200 Outback Steakhouse -- had 2012 measured-media spending of $50.2 billion. Here’s where those megabrands put their money.

Published: July 8, 2013 Numbers rounded. Internet is internet display only; excludes video and paid search.

Source: Ad Age’s 100 Leading National Advertisers report

Get more data and intelligence in the Ad Age DataCenter.

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May 07 NY

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Fact Pack Mobile Fact Pack 2013: A Guide to Mobile Marketing

Research Report How Advertising Performs in a Social Media World

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