Method Conducts a Bit of Meta Marketing in Room Full of Marketers
Upstart Brand Uses ANA Confab as Launching Pad for Viral-Video Stunt (and Offers Lesson in Doing More With Less) FULL ARTICLE
Ethnic Insights Form Foundations of McDonald's Marketing
CMO Golden: 'Start With the Ones Who Are Setting the Pace' FULL ARTICLE
Walmart CMO Says Marketing Is About the Customer, Not the Advertising
At Advertiser Confab, Quinn Burnishes Retail Giant's Place in Marketing Pantheon FULL ARTICLE
For Moms, Offline Friends Still Wield Heavy Brand Influence
Study: Social Media Is Kept, Well, Social, While Marketers' Website Become Important Tool for Product Info FULL ARTICLE
This Week's Print Issue
Where's the Shop? Cliff Freeman Slips Into History Books
Agency Behind Snapple Lady and 'Pizza, Pizza' Shutters After 22-Year Run MORE
MediaWorks
CBS CEO Moonves: In 'Constant Conversations' With Oprah
Will Talk-Show Queen Stay in Syndication or Go to OWN Network? FULL ARTICLE
Scripps Buys 65% Stake in Travel Channel
Media Company to Take Over Advertising and Affiliate Sales at Cox Cable Network FULL ARTICLE
The Media Guy
Never Mind Virginia or Jersey. What Does Twitter Think About Brand Obama?
Dumenco's Trendrr Chart of the Week FULL ARTICLE
Digital
IAC's CollegeHumor May Go to Ben Silverman's New Venture
CEO Barry Diller Looks to Former NBC Exec to Ramp Up Branded Content FULL ARTICLE
MSN Gets a Makeover, but Does New Look Matter?
Legacy Portal Is All Spruced up in Bid to Fend off Facebook -- and Don't Discount Its Importance to Microsoft FULL ARTICLE
DigitalNext
Social-Media Pranksters Had Fun With Walmart's Caskets
And What We Can Learn From It About Monitoring Your Brand's Health FULL ARTICLE
CMO Strategy
CMOs, Regain Control of Your Destiny
Visionary Leaders Must Take Back and Advance the Dialog Surrounding Marketing FULL ARTICLE
How to Define Your Brand as an Industry Thought Leader
Do So Effectively and Marketing Opportunities Will Follow FULL ARTICLE
TalentWorks
Boss? Mom? How to Be Successful at Both in This Industry
Set Goals That Make Sense for Your Life and Your Job FULL ARTICLE
Small Agency Diary
Is Your Agency a Few Phone Calls From Closing Shop?
How to Optimize Your Shop for Lean Times FULL ARTICLE
GenNext
Tap Into the World of Multicultural Marketing and Find New Opportunities
Attend Networking Events Narrower in Scope FULL ARTICLE
The Big Tent
What's That Comida Kraft Ad Doing on My Huffington Post?
Behavioral Targeting. Compelling or Creepy? FULL ARTICLE
News
Kellogg Removing Antioxidant Claims From Some Cereal Boxes
FDA Increases Scrutiny of Food Marketing, Plans New Health Labeling System FULL ARTICLE
New Ram Truck Spot to Air 190 Times Tonight
Diaz Unveils Work at Meeting Today, Sets Goal of 415,000 Unit Sales in 2015 FULL ARTICLE
EBay Gets Onboard With Delta for Holiday Promotion
E-Tailer Will Provide Free WiFi to Hundreds of Passengers on Airline's Domestic Flights FULL ARTICLE
AT&T Sues Verizon Over 3G Network Comparison in TV Ad
Wireless Carriers at Odds About Campaign That Targets IPhone Users With Maps of Coverage Density FULL ARTICLE
Agency News
Hyundai-Kia Taps Havas' MPG for International Media Duties
$300 Million Account Does Not Include North America, China, Korea FULL ARTICLE
McCann Out of Running for Cadillac Account
Rumored Front-Runner Not Among Contenders for GM's Luxury Auto Business FULL ARTICLE
Ikea Begins Creative Review to Integrate General Market With Hispanic
Retailer Says It Is Searching for Improved Communications Efficiency in U.S. FULL ARTICLE
Panasonic Calls Review for $40 Million Advertising Account
Client's Sales Down by Double Digits Last Quarter; Kirshenbaum Says It Will Not Defend Electronics Business FULL ARTICLE
Global News
U.K. Falls Behind on Online Privacy
Brits Have Two Months to Bring Regulations in Line With E.U. Demands FULL ARTICLE
Paris' Bike Rental Program Is Proving Costly for Decaux
The Out-of-Home Ad Firm Is Demanding a New Model to Help With Cost of Damaged and Stolen Bikes FULL ARTICLE
3 Golden Rules of Brand Management in China
Viewpoint: Western Marketers Must Remain Sensitive to Cultural and Operational Realities to Justify Premium Prices FULL ARTICLE
Adages
Will Ferrell Jumps to YouTube for 'No Financial Gain'
Meanwhile, That Bulldog on a Skateboard Gets Some Ads FULL ARTICLE
GoodWorks
Take the Living Communications Challenge
Green Design Should Be as Innate as Good Kerning FULL ARTICLE
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