Video Highlights: 4A's Media Conference
4A's VP Adonis Hoffman: 'Something Sinister' Going On
LAS VEGAS (AdAge.com) -- Drawing a bead on "cultural critics and activist interest groups," 4A's Senior VP-Counsel Adonis Hoffman told last week's media conference that something "sinister" is going on as advertising agencies are routinely being blamed for "just about anything wrong in America today." See the video, one of seven highlights from the Las Vegas event.
Measurement Obsession Stymies Media Players
Four A's Conference Shines Light on Divide Between Marketers and Agencies
LAS VEGAS (AdAge.com) -- One thing that the Association of American Advertising Agencies' Media Conference proceedings underscored here last week was how the media business, because of antagonism between the supply and demand sides, spins its wheels on important yet somewhat parochial issues such as audience measurement and transparency in ad buying, even as frustrated marketers are looking for big-picture help.
Microsoft to Move Bulk of Ad Dollars to Digital Channels
VIDEO: Tells 4A's That Media Mix Will Change By 2010
LAS VEGAS (AdAge.com) -- It may be dumping hundreds of millions of dollars into an old-school TV campaign for its latest operating system, but Microsoft expects it will move the majority of its ad budget into digital channels within three years.
Jim Stengel Exhorts 4A's: 'It's Not About Telling and Selling'
VIDEO: P&G's CMO Ditches Simple Mantra for Dialogue-Driven Communications
LAS VEGAS (AdAge.com) -- "Telling and selling" is defunct. Procter & Gamble's Jim Stengel described a major cultural shift that is turning the world's largest marketer into a starter of conversations and a solver of consumers' problems rather than a one-way communicator. "It's not about telling and selling," said the chief marketing officer of the company that once lived by that simple mantra. "It's about bringing a relationship mind-set to everything we do."
Reporter's Notebook: 4A's Media Conference
From Jim Stengel's Avatar to Talking Fruit in Your Underwear
LAS VEGAS (AdAge.com) -- Here we look back at some of the quirkier moments at the Association of American Advertising Agencies' Media Conference ranging from Jim Stengel's avatar to the issue of talking fruit in your underwear.
Photos: Thursday's 4A's Media Conference Sessions
Faces From the Podium and Around the Venetian Hotel
LAS VEGAS (AdAge.com) -- As speakers and panels focused more than ever on the impact of digital media on all aspects of marketing and advertising at the latest sessions at the American Association of Advertising Agencies' Media Conference, our photographer was there.
MediaWorks Notebook: Washington Loves to Hate Advertising
Also, AOL's Ted Leonsis Says 'Everything Is Going to Be Free'
LAS VEGAS (AdAge.com) -- As he kicked off the second day of the American Association of Advertising Agencies' Media Conference here at the Venetian Hotel, organization senior VP and counsel Adonis E. Hoffman noted that everyone loves to hate advertising, especially in Washington.
Photos: 4A's Media Conference
Faces From the Podium and Around the Venetian Hotel
LAS VEGAS (AdAge.com) -- The American Association of Advertising Agencies has kicked off its annual Media Conference and Trade Show and the Venetian Hotel here. See photos from the podium and the exhibition floor.
Day One of the 4A's Media Conference
VIDEO: MediaWorks Is There
LAS VEGAS (AdAge.com) -- MediaWorks is here this week for the American Association of Advertising Agencies Media Conference and Trade Show. We'll be posting updates here as the day's sessions unfold, so check back often.
Last Year John Muszynski Called for an End to the Upfront
Q&A: See What the Starcom USA CEO Would Like to Do Away With This Year
CHICAGO (AdAge.com) -- Starcom USA CEO John Muszynski made the biggest news of last year's TV upfront by declaring the annual proceedings dead, at least as it had previously existed. In the context of last year's upfront those were fighting words from a guy whose agency controls nearly $8.5 billion in TV spending. MediaWorks checked in with Mr. Muszynski a year later to see if the chief of the Publicis Groupe media behemoth still feels the same way.
Are Media Agencies Ready for Convergence?
MediaWorks Goes Right to the Top to Find Out
NEW YORK (AdAge.com) -- As a prelude to the American Association of Advertising Agencies' Media Conference, Advertising Age asked top executives at Carat, PHD and MediaCom how ready their agencies were for the inevitably-disruptive convergence of digital and traditional media.
Are Media Agencies Ready for Convergence?
MediaWorks Goes Right to the Top to Find Out
NEW YORK (AdAge.com) -- As a prelude to the American Association of Advertising Agencies' Media Conference, Advertising Age asked top executives at Starcom MediaVest, Initiative and Universal McCann how ready their agencies were for the inevitably-disruptive convergence of digital and traditional media.
Why Media Agencies Need Diversity
Eugene Morris: Understanding Your Audience Helps You Sell, Not Just Reach
NEW YORK (AdAge.com) -- The overall interests of the advertising industry have not been hampered by competition between stand-alone multicultural agencies and larger general-market agencies with internal multicultural units, said Eugene Morris, founder of E. Morris Communications.
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