Being backed by Yahoo will give Tumblr more street cred in sales pitches. But will it make Tumblr less cool?
Imagine for a second that you could interview a product. How often is it being used? For how long? And where in the house does it live?
The line between broadcast and cable is continuing to disappear. Already cable has managed to snag broadcast-level audiences, produce broadcast-quality shows and, in some cases, command broadcast-style ad rates.
Under pressure, Procter & Gamble, U.S.'s No. 1 ad spender, examines how it measures the impact of its outlay.
Media brands and marketers seem oddly powerless to stop Twitter takeovers. But like The Onion's takeover last week, The Financial Times seems to have been tricked into revealing information.
A week after Procter & Gamble announced it would stretch the time it takes to pay agencies to 75 days, packaged-goods giant Mondelez has gone a step further issuing 120-day payment terms.
The campaign, "A Message Only for Children," centers on an outdoor sign that appears different to people of different heights.
CNN's app flashed this reporter an update about a web-celebrity hitchhiker being sought as a murder suspect. Elle's "Glassware" had a fashion suggestion.
Nearly every product and process is now "digital," but marketers still use the word to describe what we do, though it has no real meaning.
Facebook, Twitter and Tumblr are developing apps for Google Glass even though they can't sell ads there.
Myron Ullman lays out a laundry list of changes in his first public comments since returning to lead JC Penney as CEO.
With so many endorsements, it gets confusing. Test your celebrity booze knowledge with this quiz.
Advertising Age brought its Women to Watch franchise to a third continent this week, in a partnership with local licensee MediaCat.
The cable network has picked up two original sitcoms in addition to adding "Modern Family" in syndication. It also plans a "Psych" musical.
Two of the most respected creative agencies in the business were forced to undertake big rounds of layoffs on Thursday.
Takeout pizza and a DVD are a natural fit for many. So Domino's Pizza in Brazil decided to combine the two in a campaign via Artplan Sao Paolo.
Life isn't easy at a new high school... when you're an alien.
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
