Bloomberg Businessweek is trying to get millennials to move out of their parent's houses and land a job.
The Interpublic shop shifts focus from Irvine to a new L.A. outpost to attract talent for Taco Bell and lure new clients.
Thanks to the new show "Model Employee" on VH1, a creative learns what it's like to be on the side of the camera.
Viewers may be latching onto familiar names at this point -- like "Robin Williams." That's exactly as networks intended.
The state of today's customer service leaves much to be desired. The good news is a new era of computing is about to change that.
The credit reporting company made the agency shift a year after choosing Publicis Groupe's Digitas as lead agency.
The battle being waged between Amazon and Walmart isn't actually about online versus in-store -- it's about being omnichannel.
The fan-led event seemed threatened when the event's founder, Sara Rosso, said earlier this week that lawyers for the brand sent her a cease-and-desist letter.
Here's one more way buyers can evaluate this fall's new dramas: by seeing how many TVGuide.com users added each one to their Watchlists.
In a welcome bit of humor about the hard sell, CBS executive Jo Ann Ross wore a skirt that flashed "Your Ad Here."
Publicis Conseil introduces BNP Paribas' "Hello Bank!" -- whichs claims to be Europe's first fully-digital mobile bank -- with a smart orchestra stunt.
Microsoft said the console will launch "later this year," meaning it will likely be in time for the all-important holiday season.
Advertising can change the world, because great brands are created with a platform that makes lives better.
Ms. Gambelli, who led NBC broadcast sales until last fall, has joined Horizon Media as exec VP-chief investment officer.
The video doesn't show much about what the box is or does, but it still managed 6.7 million views in its first week.
The self-proclaimed "Worldwide Leader in Sports" rarely has layoffs -- the last were in 2009. But with rivals such as Fox Sports 1 looming, ESPN has been spending big to stockpile sports rights.
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
