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Advertisers and companies are now looking at new online strategies and more and more are embracing behavioral marketing.
Behavioral marketing encompasses a refined approach to Internet advertising, one that treats the Internet consumer as an
individual, not as part of a mass demographic.
 more
Founded in 1998, Claria Corporation is a leader in online behavioral marketing, with an audience of over 43 million consumers.
The company's clients include more than 1000 Advertisers, including clients in the verticals of Travel, Financial Services,
Retail, Personal and Telecommunications who utilize Claria's services to deliver advertisements targeted to individual consumer
interests. Claria provides marketing research and business insights through its Feedback Research division, delivering in-depth
analytics of consumer Web usage patterns across the entire Internet. Claria headquarters are located in Redwood City, California,
with U.S. offices in Los Angeles, Chicago, New York, Detroit, Austin, and International offices in the U.K. and Asia.
To learn more about how to make your online advertising more effective, visit www.claria.com today.
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