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Engagement is one of the hottest topics in advertising. With zapping, surfing, media message overload, and plummeting attention spans,
advertising can no longer be effective
by just putting it in front of a lot of eyeballs — unless a lot of hearts and minds are attached, too. How does one
choose what works best? Advertisers and their agencies that increasingly recognize the need to make real connections
with their potential customers know that understanding and utilizing engagement is the key to creating the potential
for more effective advertising.
 more
one of
America's top ten largest monthly magazines, founded in 1945 by Dr. Norman Vincent
Peale, has a paid circulation of 2.6 million with a readership of nearly 8 million. Guideposts consistently
ranks #1 in the Involvement Index based on MRI, the definitive measurement for wantedness, and has the
highest renewal rate of all monthly magazines reported by ABC. The magazine publishes first-person
stories of hope and inspiration written by its readers (over 55,000 manuscripts are received each year),
making it the leader of the emerging "inspirational" category of publications. Guideposts magazine,
with editorial offices in New York, is published by Guideposts, a multi-media publishing company based
in Carmel, New York.
www.guidepostsmedia.com
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