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Case Study 2:
A Market That Can't be ignored. NEW!
"Wondering why people
are starting to take notice of the 50+ market? Because people are finally realizing they can't ignore them anymore. With their size
and financial influence, they are and will continue to be a force to be reckoned with."
 Beyond 50 Report
Case Study 1:
Study zeroes in on 50+ Market's Brand Buying Habits
"The 50+ crowd is the fastest growing market segment in the U.S.,
with projected growth from 76.1 million adults in 2000 to 97.1 million by 2010 — an increase of 27
percent (U.S. Census, Populations Projections
Program, 2000). And based on a
study conducted by AARP and
RoperASW in 2002-'03, the 50+
market's loyalty for brands in various
categories is often on par with the
18Ð49 market, which means that
they're just as fickle when it comes to
brand loyalty as the young demographic,
but with substantially more
income. In fact last year alone, they
spent nearly $400 billion on things like
travel, apparel and beauty products.
And with 10,000 people turning 50 every
day, their spending spree is just starting."
Overview
Key findings
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