Ad Age Editor's Report From 4A's Media Conference
3 Minute Ad Age: March 9, 2009
NEW ORLEANS (AdAge.com) -- The downsized American Association of Advertising Agencies' annual media conference was an affair nearly as somber as it was small. Speakers did their best to pump up industry morale from the stage, but the fear among attendees was palpable throughout the corridors and quiet gathering places of the event. In one of its more curious sessions, a series of consumer panelists raved about the value of various media in their lives -- even as executives in the audience bemoaned their inability to sufficiently monetize many of those digital formats.
Photos From the 4A's Media Conference
Scenes From the Podium and Around the Confab
NEW ORLEANS (AdAge.com) -- Here's a who's who of media and agency executives who headed down to New Orleans to attend and take part in the American Association of Advertising Agencies' recent media conference and trade show.
Omnicom's Thompson Issues Challenge to Media Agencies
Tells 4A's Conference Attendees 'Shame on Us' if TV Upfront Model Doesn't Change This Year
NEW ORLEANS (AdAge.com) -- Omnicom Media Group's Page Thompson, CEO-North America, threw down a challenge to the media agencies at the final panel of this year's 4A's Media Conference & Tradeshow concerning the broadcast TV upfront market. "If we come out of the upfront with the same result as the last 15 years, shame on us," he said.
4A's Social-Media Panel: Be Patient, and It'll Pay Dividends
Marketers Can Use Networks to Target Their Audiences or Pass Along Messages
NEW ORLEANS (AdAge.com) -- The final morning of the 4A's Media Conference & Tradeshow opened with CBS News anchor Bob Scheiffer, who told attendees that in his 40 years of covering news stories, he always came away with an opinion about what should be done. But the current economic mess? He has no idea if the government plan is right or not. It's just too complex. Mr. Scheiffer was followed by a panel on monetizing social media, another complex idea that many marketers and agencies are trying to form opinions about.
Consumers Share Media Habits With 4A's Conference
Customization Is Great, but People Also Want to Be Surprised
NEW ORLEANS (AdAge.com) -- The American Association of Advertising Agencies' Media Conference & Tradeshow this year is focused on discovering changing consumer habits, so attendees were treated to three panels made up of New Orleans residents -- young adults, baby boomers and women 25 to 54 -- who offered their thoughts on everything from from social media and Hulu to their web usage and what advertisers are doing right and wrong.
Group M Exec Tells 4A's Media Conference: Yes, We Can
North America CEO Marc Goldstein Says It's Time for Industry to Take the Lead and Get Creative
NEW ORLEANS (AdAge.com) -- When Marc Goldstein, Group M's CEO-North America and chair of the 4A's Media Policy Committee, took the stage this morning at the group's Media Conference & Tradeshow opening session, he stressed the theme of the show to an audience that was noticeably bigger than yesterday's crowd. "The consumer is in control, and as a result, we are not," were nearly the first words out of his mouth.
4A's Media Attendees Set Bar High for Ideas, Solutions
Getting Down to Business, Tweets and Empty Bars
NEW ORLEANS (AdAge.com) -- Attendance was down by nearly half, but those who were in New Orleans for the opening of the American Association of Advertising Agencies' Media Conference & Tradeshow yesterday turned out in force for the first panel, filling the auditorium to standing-room-only capacity. But it didn't take long for those same attendees to start tweeting their disapproval about a pile of paper handouts for the first session.
4A's Media Conference Kicks Off Amid Tough Economy
Attendee Count Nearly Half That of Last Year for 'Working' Confab
NEW ORLEANS (AdAge.com) -- As the economy causes agencies to tighten their belts and rein in travel expenses, the American Association of Advertising Agencies kicks off its media conference and trade show with almost half as many registered attendees as it had last year. Kipp Cheng, senior VP-communications at the 4A's, told Ad Age on the eve of the conference that it only had 654 registered attendees, compared with last year's event, which topped out at around 1,200.
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