Blogging, Buzz and Tweets: An Execs Guide to Protecting Your Company and Clients When Using Social Media
Ad Age Webcast
As companies turn to bloggers, viral media and social media websites like Facebook, Twitter, and YouTube to market their products and services, questions of legal liability have also emerged. Claims of false advertising, unfair competition, and intellectual-property infringement are just some of the risks associated with these complex platforms, and even non-lawyers should understand the legal landscape before taking their or their client's brands into these uncharted waters.Join Winston & Strawn attorney Brian Heidelberger for a discussion on how advertising, marketing and promotional professionals can legally protect their company and/or their agency's clients from these dangers. The session will include easy-to-understand instructions on how to properly:
- Engage bloggers and/or blogging services
- Enlist employees to blog/tweet regarding the company/client's products and services
- Create social media policies
- Produce and distribute viral videos
- Conduct sweepstakes and other prize promotions on social media sites
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