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September 03, 2010
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Inside the Mommy Blogger Business

Retailers, Publishers and Agencies Adjust to a New Reality

Produced by Hoag Levins on 06.08.09 @ 06:25 AM

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Mommy bloggers
Mommy bloggers are big business for marketers.
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NEW YORK (AdAge.com) -- Despite their lightweight moniker, mommy bloggers have become marketing business heavyweights. Now said to number in the millions, these online women have cobbled together content networks that rival some mainstream media companies. And they're clearly a force that retailers underestimate at their own peril. In this "About Digital" report, we talk to a retail giant, an analyst, major publisher and a PR agency to better understand how various segments of the industry are adjusting to this phenomenon.





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