The Rise of 'Social Video' Marketing

Samsung Project Suggests Online Advertising's Future

Produced by Hoag Levins on 07.13.09 @ 07:28 AM

'HD Camera Phone Trick' challenged viewers to solve a puzzling visual illusion.

NEW YORK (AdAge.com) -- The technique of "social video" -- the use of video as the central organizing element for social interaction and storytelling online -- is beginning to demonstrate its power. In this second part of our "About Digital" report on the latest trends in viral video, we analyze Samsung's "HD Camera Phone Trick." That YouTube clip was created and produced for Samsung Mobile by London's Viral Factory. Its traffic and engagement patterns were tracked and analyzed by Visible Measures. They may tell us a lot about the future of online advertising.

11 Comments

By themind | Dublin, WA July 13, 2009 08:29:55 am:

It's simply a matter of asking people which do they prefer - reading text on a computer screen or watching a video and which would you trust first? I think most people will answer yes to both of these questions.

In-Joy
Sean M Kelly
www.seanMkelly.com
www.daretodream.eu/tips
TWITTER: Beinspirednow

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By rob | new york, NY July 13, 2009 09:28:52 am:

Uh, yeah, sure, Sean. Whatever you say.

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By barry | NY, NY July 13, 2009 10:06:11 am:

Kudos Samsung. Fantastic piece of marketing.

I think every single brand must have a online video distribution strategy. Today consumers share video to endorse products and define themselves as consumers-- 'I'm cools b'c I know about this video'. Therefore every brand must decide what kinds of video tools they should give their consumers.

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By craigcooper | craigcooper.com, NY July 13, 2009 11:25:16 am:

Or at least until the novelty wears off.

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By rachaela | Salt Lake City, UT July 13, 2009 05:21:08 pm:

Nice way to engage your audience. Effective use of illusion to hook your consumer. Keep the opinions rolling!

Rachael Alger
http://jv2.com

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By Natasha_D_G | Denton, TX July 14, 2009 11:25:39 am:

This was a really cool way to grab attention for this product. It dares you to find out how they did it and honestly I thought hmmph, maybe I should buy that. And every marketer wants their audience to think, say and do just that. Very nice.

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By cardinal | Turlock, CA July 14, 2009 12:04:34 pm:

Will it sell stuff?

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By Neil | West Paterson, NJ July 14, 2009 10:31:15 pm:

Is there any proof,this trick activated consumers to buy the product?
Neil
NSTV,LLC

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By mlgreen8753 | Cedar Hill, TX July 17, 2009 04:34:06 pm:

Social video marketing has always been preferred to text by the masses even though it hasn't always been around online, there have been signs offline. For example, in general, people have always preferred watching tv over reading a book. Yes, there are exceptions but we are talking about the majority here. People who seize video opportunities like Adwido.com will always come out on top over those who attempt to defy the demands of the majority as evidenced by tradition.

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By felixarenas | Other, TX July 22, 2009 02:05:20 am:

Another trick to lure the short attention spanned American consumer. It is like dangling a piece of yarn in front of them, they will keep pawing at it, until they get tired (a shorter and shorter period every time). The ultimate question: will it sell units once they figure out it is another elaborate trick?

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By mallikadanani | mumbai July 27, 2009 09:29:24 am:

Why is this video no longer available?? Need to download it urgently!! Pl advise!

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