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Advertising Age Article Abstract

Media Cos.' Best Customers: Those Who Steal Their Content

Mike Vorhaus on Digital Communications

By: Mike Vorhaus
Published: August 24, 2009

We compared a random set of Vuze users with a national sample of internet users ages 18 to 44, and results revealed that users of P2P technology spend considerable money on traditional media and entertainment. ...

Full Article Word count: 310

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