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Advertising Age Article Abstract

Understanding the 'Generation Wireless' Demographic

Parents Foot the Bill, but Generation Wireless Set to Consume New Services

By: Bradley Johnson
Published: March 20, 2006

A majority -- 57% -- of teens age 13-17 now have a cellphone, but that's far below the 80% of adults 18-plus who own a phone. Still, for a glimpse of the future, look no further than Generation Wireless. ...

Full Article Word count: 676

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