You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Understanding the 'Generation Wireless' Demographic Parents Foot the Bill, but Generation Wireless Set to Consume New Services By Bradley Johnson, Published on March 20, 2006 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.