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Advertising Age Article Abstract

SOFT DRINK SALES FALL FOR FIRST TIME IN 20 YEARS

Health-Conscious Consumers Opting for Water, Noncarbonated Products

By: Kate Macarthur
Published: March 08, 2006

CHICAGO (AdAge.com) -- Sales volume of carbonated soft drinks across retail, vending and fountain channels fell last year for the first time in two decades. According to Beverage Digest, volume slid 0.2% -- and if it hadn’t factored in energy drinks like Red Bull and Monster -- carbonated beverage volume would have tumbled even further, 0.7%. ...

Full Article Word count: 548

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