Advertising Age Article Abstract
SOFT DRINK SALES FALL FOR FIRST TIME IN 20 YEARS
Health-Conscious Consumers Opting for Water, Noncarbonated Products
CHICAGO (AdAge.com) -- Sales volume of carbonated soft drinks across retail, vending and fountain channels fell last year for the first time in two decades. According to Beverage Digest, volume slid 0.2% -- and if it hadnít factored in energy drinks like Red Bull and Monster -- carbonated beverage volume would have tumbled even further, 0.7%. ...