Advertising Age Article Abstract
VOD to Get More Bucks, but Not Quite Ready for Prime Time
Why Optimedia's Larry Novenstern Foresees a Modest Upfront
NEW YORK (AdAge.com) -- Marketers are losing faith in TV advertising, according to an Association of National Advertisers poll this week. So what's a TV buyer to do? Larry Novenstern joined Publicis Groupe's Optimedia early this year as exec VP-director of national electronic media. He talks to MediaWorks about emerging technologies and how he sees this year’s upfront playing out. ...