You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Burger King's 'King' to Star in Video Games Going for Gen X and Y's Jugular With Shoot'em-Up Xbox Product By T.l. Stanley, Published on April 14, 2006 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.