Advertising Age Article Abstract
Burger King's 'King' to Star in Video Games
Going for Gen X and Y's Jugular With Shoot'em-Up Xbox Product
LOS ANGELES (AdAge.com) -- The King is about to go Rambo. Burger King and Microsoft are partnering for a first-of-its-kind deal that will build three video games around the restaurant chain's ubiquitous mascot, putting him into shoot'em-ups that will be a cross between "Halo" and "Destroy All Humans." The deal was first reported on gamer Web site Kotaku.com, though details were confirmed independently by Advertising Age. ...