Advertising Age Article Abstract
Privacy Group Slams Levi's for RFID-Chip Clothing Tags
Jeans Maker Uses Controversial Technology in Test With One Retailer
CINCINNATI (AdAge.com) -- A privacy group is crying foul over what they call "spychips" getting into consumers' Levis. The company is testing radio-frequency identification chips to track inventory in two of its Mexican franchise stores and at another unnamed retail customer ...