Advertising Age Article Abstract
Why Hollywood Studios Can't Kick the Junk-Food Habit
Disney-McDonald's Deal Ends, but Movies Still Rely on Fast-Feeder Marketing Pacts
LOS ANGELES (AdAge.com) -- Business-page obituaries of the deal between Walt Disney Co. and McDonald's Corp. have maintained that the studio found the children's obesity debate surrounding the fast-feeder too hot to handle. But the truth is fast-food marketers are still on the Hollywood A-list. ...