Advertising Age Article Abstract
Katie Couric Brings Home the Bacon
What Everyone Is Talking About
NEW YORK (AdAge.com) -- Katie Couric has already made CBS $15 million and she hasn't even got behind the anchor desk yet. Speaking to analysts yesterday, CBS Corp. Chairman-CEO Leslie Moonves said the company wouldn't be making any major acquisitions. But one participant reminded him of one big buy he made in recent weeks, Ms. Couric, who agreed in May to quit NBC's "Today" after 15 years to join the CBS "Early Evening News" in fall. ...