Advertising Age Article Abstract
CMOs, You Have 23 Months to Live
EXCLUSIVE: No Respect From CEOs, Short-Term Thinking Depress Tenure
CHICAGO (AdAge.com) -- If you're a new chief marketing officer, you probably don't have time to read this. The alarmingly brief average tenure of a CMO has shrunk even further, according to a new survey from Spencer Stuart, down from a sobering 23.6 months in 2004 and 23.5 months last year to an even tighter 23.2 months this year. The result took aback even Greg Welch, CMO practice leader at the recruiter. ...