Advertising Age Article Abstract
Virtual Worlds: The Latest Fashion
American Apparel, Coke Pioneer New Marketing Frontier
NEW YORK (AdAge.com) -- Before American Apparel launches its first denim line this fall, the offerings are getting a virtual debut and being bought and worn by virtual people. Just as other marketers-from Coca-Cola Co. to Wells Fargo-are creating their own virtual niches, the hip clothing company is letting members of the online game Second Life try the line on for size. ...