You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract The End of Advertising and Media as We Have Known It Why Tacoda CEO Dave Morgan Thinks Sir Martin Sorrell's Got it Wrong By Dave Morgan, Published on July 10, 2006 15 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.