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Advertising Age Article Abstract

The End of Advertising and Media as We Have Known It

Why Tacoda CEO Dave Morgan Thinks Sir Martin Sorrell's Got it Wrong

By: Dave Morgan
Published: July 10, 2006

Marketers are shifting away from advertising, which favors media, to direct marketing and promotion, which do not. While this has been happening for decades, the digital revolution has helped accelerate the shift. This means less advertising in the future and less money for media -- all media. That's a reality. ...

Full Article Word count: 1039

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