Advertising Age Article Abstract
The End of Advertising and Media as We Have Known It
Why Tacoda CEO Dave Morgan Thinks Sir Martin Sorrell's Got it Wrong
Marketers are shifting away from advertising, which favors media, to direct marketing and promotion, which do not. While this has been happening for decades, the digital revolution has helped accelerate the shift. This means less advertising in the future and less money for media -- all media. That's a reality. ...