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Advertising Age Article Abstract

LeBron James Company Plans Global Icon Status by 2008

Marketing Partners Plot Strategies at Akron Summit

By: Rich Thomaselli
Published: July 11, 2006

AKRON, Ohio (AdAge.com) -- 08/08/08. Circle your calendar. By the time the United States Olympic team arrives in Beijing, China, on that day for the 2008 Summer Games, plans are in place to make basketball star LeBron James -- make that Brand LeBron -- into a global icon. ...

Full Article Word count: 574

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