Advertising Age Article Abstract
LeBron James Company Plans Global Icon Status by 2008
Marketing Partners Plot Strategies at Akron Summit
AKRON, Ohio (AdAge.com) -- 08/08/08. Circle your calendar. By the time the United States Olympic team arrives in Beijing, China, on that day for the 2008 Summer Games, plans are in place to make basketball star LeBron James -- make that Brand LeBron -- into a global icon. ...