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Advertising Age Article Abstract
Online Methods Upend Consumer Survey Business
Marketers Spend $1.3 Billion for Efficiency Provided by Internet-Based Research
LOS ANGELES (AdAge.com) -- Want to know what consumers think? Go online. Internet-based questionnaires this year will account for nearly one-third of U.S. spending on market-research surveys, according to the newsletter Inside Research. Marketers get their results more quickly and -- aided by a brutal price war-for less money. ...