You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Wal-Mart's New Online Children's 'Hub' a Real Bomb A Poorly Executed Project With Writing That Makes Us Cringe By Bob Garfield, Published on July 23, 2006 16 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.