Advertising Age Article Abstract
Magazine Industry's New Mascot Doesn't Fly Well With Many
NEW YORK (AdAge.com) -- For a superhero, Captain Read sure needs a lot of people to come to his defense. The red-caped mascot created by the Magazine Publishers of America has upset some of the association's members -- and not because they are worried about the dental health of media buyers to whom the Captain handed candy last week. One of the Captain's first feats, it seems, was to strengthen an old fear among publishers: that the MPA is tone-deaf when it comes to marketing. ...