Advertising Age Article Abstract
Bonnie's MySpace Fan? That Would Be Shmuly
Just Another Guy Trying to Get on a Reality Show
NEW YORK (AdAge.com) -- Yesterday, MediaWorks told you about Bonnie Fuller's MySpace page that, alas, was not real, and in fact had been built by a ... shall we say ... fan. Who was this mystery MySpacer? Well, now we know. Meet Shmuel "Shmuly" Tennenhaus, a 25-year-old former web marketer who says he's the one who built a MySpace page for Bonnie Fuller without her knowledge as part of an effort to be cast on "One Park Avenue," the planned reality show set at Bonnie's employer, American Media. ...