Advertising Age Article Abstract
'Desperate Housewives' in the Checkout Line
ABC Promotes Its Shows on In-Store TV Network
NEW YORK (AdAge.com) -- Don't be surprised if the next time you're in the checkout line Bree Van De Kamp greets you and offers up her favorite tips on how to remove wine stains or make lump-free gravy. ABC is going shopping for viewers -- in Kroger's. ...