Advertising Age Article Abstract
Digital-Talent Dearth Breeds Crisis
Dot-Bomb Aftermath: We Laid Them Off in 2000, Now We Can't Afford Them
NEW YORK (AdAge.com) -- It's a great time to be in digital, provided you're part of the select group that has real experience in Flash development or web design and can help create the sophisticated integrated-marketing programs that agencies and their clients increasingly are demanding. Salaries are soaring, perks are proliferating and promotions are pouring in. But it's not so wonderful if you're in the market for interactive talent. There's not enough of it to go around, and what is out there will cost you -- dearly. ...