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Advertising Age Article Abstract

New Census Data Details Major Changes in Language Landscape

More Than 40% of Californians Speak a Tongue Other Than English at Home

By: Bradley Johnson
Published: August 20, 2006

LOS ANGELES (AdAge.com) -- If you want to communicate with California, you may need to try a language other than English or even Spanish. A full 42% of Californians speak a language other than English at home, with two-thirds of that group (28%) speaking Spanish and the rest speaking some other tongue. ...

Full Article Word count: 625

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