Advertising Age Article Abstract
What Everyone Is Talking About
NEW YORK (AdAge.com) -- Sumner Redstone is on the attack. He may be 83, but that doesn't mean the Viacom chairman doesn't know how to play the game. After all, he was there when the rules were invented. So, he says to himself, what do you do with a very pricey, erratic, self-imploding star that once made you a lot of money but whose value seems to be diminishing with his every tabloid appearance and nonappearance of said star's newly birthed daughter? Take him out, but make sure everyone knows he's damaged goods so that when he's sitting on the curb, no one wants to pick him up. ...