Advertising Age Article Abstract
Otalvaro Media Nabs the Niche MTV Left Behind
Online Reggaeton Hub Barrio 305 Catches Fire With Growing Audience
NEW YORK (AdAge.com) -- When the Otalvaro brothers -- Noah and Antonio -- were growing up in '80s Miami, MTV was the arbiter of cool. Problem was, then as now, the cable channel didn't do justice to their hometown's unique blend of bilingual Latino culture. Now the brothers have filled that gap they saw in popular culture with Barrio 305 -- a website that serves both as a social network for the diverse urban Latin scene and a platform for their original lifestyle programming. ...