Advertising Age Article Abstract
Consumer-Written Product Reviews Increase in Importance
More Online Shoppers Demand Them; Analysts Cite Their Growing Marketing Impact
NEW YORK (AdAge.com) -- Customer reviews of products are nothing new but they are rapidly evolving into a more organized and potent market force as companies such as Bazaarvoice.com supply them as a content stream to shopping portals such as MSN, Google's Froogle, Pricerunner and Smarter. ...