Advertising Age Article Abstract
Pontiac G5 Blazes Trail to Internet-Only Advertising
Has the Big Shift Begun? Web, Direct, CRM Shops Eye Automaker's $20 Billion Spend
DETROIT (AdAge.com) -- Pontiac's decision to focus the entire advertising budget for the introduction of its sporty G5 coupe online underscores a growing sense of change throughout the automotive marketing business. A large part of the industry seems to be in the toe-dipping phase of a transition that could see it go from a $20 billion traditional advertiser to a leaner, meaner player more dependent on interactive and direct tactics. ...