Advertising Age Article Abstract
Idea of the Day: Yahoo Music Gets Personal
Jessica Simpson Song Promotion Taps Into User-Created Media Space
NEW YORK (Adage.com) -- Attention Breeze, Kimball and Zena -- Jessica Simpson is singing your song. Literally. In what might be termed a first in "addressable" music marketing, Ms. Simpson and her backup singers have sung 500 first names to be selected by fans buying her latest song "Public Affair." ...