You’ve read all of your free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Advertising Age Article Abstract

Commentary: Consumer-Generated Media Is Fragile -- Don't Mess It Up

Nielsen BuzzMetrics's Pete Blackshaw on the Pitfalls of 'Chatterbacking'

By Pete Blackshaw, Published on September 05, 2006 0

Want more Access, Content & Connections? Upgrade to Membership.

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.