Advertising Age Article Abstract
Q&A With the NFL's Lisa Baird: How to Market the Biggest Reality Show
With TV Deals (and a New Commissioner) in Place League Turns Focus to Digital
NEW YORK (AdAge.com) -- Lisa Baird joined the National Football League from IBM Corp. last year at a time of transition: the extension of TV deals with CBS, Fox and DirecTV; a new pact with NBC; and the shifting of Monday Night Football to ESPN -- not to mention a new commissioner who took over on Sept. 1. As the NFL's big kickoff weekend begins, Ms. Baird took time to talk about matters including the league's future in a digital world. ...