You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Q&A With the NFL's Lisa Baird: How to Market the Biggest Reality Show With TV Deals (and a New Commissioner) in Place League Turns Focus to Digital By Rich Thomaselli, Published on September 07, 2006 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.