You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract How to Become a One-Person Movie Studio in a Few Easy Steps Randall Rothenberg Tries His Hand as a YouTube Auteur By Randall Rothenberg, Published on September 10, 2006 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.