You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why Interactive Agencies Need to Be Better Storytellers R/GA's Nick Law Says some Shops Haven't Gotten Past the Technology By Matthew Creamer, Published on September 19, 2006 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.