Advertising Age Article Abstract
Agencies Short on Real Ideas Should Check Out Edelman.com
Content-Rich Site Informs, Entertains and Sets PR Firm Apart
One big idea for a website ad agencies could do worse than emulate can be seen at Edelman.com. The independent global PR shop has turned its site into a blog and podcast landing page full of content. All the content is produced by employees and the 17 hosted blogs run the gamut from CEO Richard Edelman's 6am to a video blog shot with a cellphone. ...