Advertising Age Article Abstract
EMarketer Lowers Its Online Ad-Growth Forecast
Slowdown in Overall Economy Means Web Spending Won't Hit $16 Billion Mark in 2006
NEW YORK (AdAge.com) -- Even the robust online ad sector isn't immune to a little economic downturn. That's the reason e-commerce tracking firm eMarketer has lowered its ad-spending forecast this year from $16.7 billion to $15.9 billion. It's also predicting that ad growth this year will slow to 26.8%, down from previous growth rates of more 30% in past years. ...