Advertising Age Article Abstract
McDonald's Franchisees Try Out In-Store Music, Video System
Over Burger and Fries, Customers Can Interact With Programming Via Cellphone or WiFi
CHICAGO (AdAge.com) -- McDonald's franchisees John and Karen O'Keefe watched sales flatline for most of the year at their store in Chicago's suburban Woodfield Mall while other restaurants in the fast-food chain's system pulled in gains of 2% or better. ...