Advertising Age Article Abstract
Founder and Chairman, Federated Media
NEW YORK (AdAge.com) -- John Battelle, co-founder of Wired magazine, chronicler of Google and, most recently, a sort of Moses of the blogosphere, talks about what it's like to lead that scattered nation of aggregators and instigators into a promised land of advertiser respect and, of course, higher CPMs. As of late August, about 85 high-profile blogs, including BoingBoing and Digg, had joined the flock of Mr. Battelle. ...