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Advertising Age Article Abstract

Consumers Rebel Against Marketers' Endless Surveys

30 Top Industry Execs Gather to Discuss 'Opinion Fatigue' Crisis

By: Jack Neff
Published: October 02, 2006

CINCINNATI (AdAge.com) -- The refusal of record numbers of consumers to participate in surveys has become such a problem that 30 of the nation's top market research executives gathered in Chicago on Sept. 28 for a roundtable on "opinion fatigue." They were told that 50% of all survey responses now come from less than 5% of the population. ...

Full Article Word count: 987

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