Advertising Age Article Abstract
Consumers Rebel Against Marketers' Endless Surveys
30 Top Industry Execs Gather to Discuss 'Opinion Fatigue' Crisis
CINCINNATI (AdAge.com) -- The refusal of record numbers of consumers to participate in surveys has become such a problem that 30 of the nation's top market research executives gathered in Chicago on Sept. 28 for a roundtable on "opinion fatigue." They were told that 50% of all survey responses now come from less than 5% of the population. ...