You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract In Her World (Real or Imagined), the 30-Second Spot Rules From the ANA: Linda Kaplan Thaler Sees a Future in Which We Are Wal-Mart By Kate Macarthur, Published on October 06, 2006 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.