Advertising Age Article Abstract
Bob Dylan Tops Music Chart Again -- and Apple's a Big Reason Why
Company Further Proves Its Celebrity Brand Status
NEW YORK (AdAge.com) -- It used to be that when sales of a Bob Dylan record soared, the success would come courtesy of the inevitable five-star reviews of his controversial but lyrical take on the zeitgeist and his sacred place in pop culture. Now he can thank Apple, too. Their latest co-promotion boosted album sales as well as the Apple brand's rising status as a new sort of celebrity in its own right. ...