Advertising Age Article Abstract
Sean Combs Models Himself as a Master of Marketing
Q&A: Youtube, Viral Videos, Partnership with BK, Help Diddy Create a Stir Around his New Album
Sean Combs is not known for his subtlety. "I'm a modern day P.T. Barnum!" the hip-hop entrepreneur now called Diddy told Advertising Age during a break from his cross-country whistle-stop tour to promote his first record in five years. "I take pride in being an entertainer. I'm having fun with it." ...