Advertising Age Article Abstract
Miller Puts the Gruff Back Into High Life Beer
Brewer Jettisons Upscale Approach in First Ad Work From New Agency
CHICAGO (AdAge.com) -- Barely a year after it replaced its "High Life Man" ad theme with a softer and more feminine marketing strategy, Miller High Life beer is doing a turnabout. The first work on the brand from Crispin Porter & Bogusky in Miami makes fun of the ill-conceived metrosexualization attempt and begins the process of reclaiming the product's blue-collar positioning. ...