You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Miller Puts the Gruff Back Into High Life Beer Brewer Jettisons Upscale Approach in First Ad Work From New Agency By Jeremy Mullman, Published on October 16, 2006 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.