You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Coke Names Agency Exec to Head Global Marketing Mother's Jonathan Mildenhall to Implement 'Coke Side of Life' Effort in All Markets By Emma Hall, Published on October 19, 2006 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.